Deadline.com, part of Jay Penske's PMC, is an online magazine, founded and edited by Nikki Finke.
The site is updated several times a day, with the infotainment industry as its focus.
Finke began writing her LA Weekly column Deadline Hollywood in June 2002, and began the Deadline Hollywood Daily (DHD) blog in March 2006 as an online version of her column. In 2009, she sold DHD to Mail.com Media for a reported "seven-figure payday", under an agreement by which she would hire an additional writer but remain the site's editor. In September 2009, the name was changed to Deadline.com and additional cities were added, including New York and London.
Former Variety reporter Mike Fleming edits Deadline | New York and reporter Tim Adler was brought on to edit Deadline | London, while Finke remains the editor of Deadline | Hollywood. In March 2010, Nellie Andreeva, a reporter for The Hollywood Reporter was hired to helm the site's television coverage. The hire of Andreeva from The Hollywood Reporter and Fleming from Variety coincided with Deadline.com overtaking both sites in online traffic.
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