Deal transaction
The deal transaction is the hub of global commerce. A deal transaction is a unique event where money exchanges hands in return for a product or service. The “transaction experience” is the buying, selling, and marketing cycle defined as the pre- and post-effects of that unique sale.
The transaction itself holds a key position as the hub of commerce. Each sale is identified and handled separately as a unique transaction experience. Each time a signature is provided by the buyer, and a sale is consummated by the buying organization, a single transaction has occurred, but the transaction experience may only be half way over.
[edit] References
- Martin, Steve (2006). Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy. Wiley & Sons, Inc.. http://www.heavyhitterselling.com.
"The Free Compendium of Professional Selling". United Professional Sales Association. http://www.upsa-intl.org. Retrieved January 2005.
