||The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (November 2010)|
|Key people||Paul Greenberg (Co-founder and Chairman) and Michael Rosenbaum (Co-founder and CEO)|
Deals Direct was started by Paul Greenberg and Michael Rosenbaum in 2004 October. The business evolved out of an eBay retailing operation under the name of Auctionbrokers Australia into a full-fledged online retailer and swiftly grew to become the single largest online-only retailer in Australia. The business and website operations are managed out of a facility located Sydney's outer Western Suburbs. The business sells a range of general retail goods.
The business positions itself as a discount retailer targeting the Australian population in general. The success of the business is based primarily on the hypothesis that selling goods online comes down to shoppers being focused bargain-hunters.
- "Internet Retailing". 2010-07-21. Retrieved 2010-11-02.
- See DealsDirect awards page
- Hitwise Jul - Dec 2009
- Smart Company's Top 10 Online Retailers in Australia