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|Field dimensions||105 x 78 m|
|A.F.C. Bournemouth (Championship)|
Dean Court is a stadium in Bournemouth, England, known for sponsorship purposes as the Goldsands Stadium. Primarily used for football, it is the home of Championship team A.F.C. Bournemouth. Formerly known as the Fitness First Stadium, in July 2011 the stadium was renamed the Seward Stadium after the naming rights were sold to the Seward Motor Group. Following Seward entering administration in February 2012, the ground was subsequently renamed the Goldsands Stadium in a two-year deal.
Dean Court is named after the Cooper-Dean family of Bournemouth, who granted the land to the football club in 1910. One of the stands had previously been used in the Wembley Exhibition of 1924. The ground's attendance record of 28,799 was set at an FA Cup match against Manchester United in 1957.
The ground was completely rebuilt in 2001, with the pitch rotated ninety degrees from its original position. The stadium was also moved away from adjacent housing. Although it was rebuilt as a three sided stadium, seats were placed on the undeveloped south end in the autumn of 2005. The club sold the stadium in December 2005 in a sale-and-leaseback deal with London property company Structadene.
In the 2010-2011 season many aspects of the stadium were upgraded including adding a new temporary south stand, refurbished bar/restaurant and a new café bistro which replaced the old Cherry Tree pub. These works include lettering on the exterior of the stadium to promote the venue and Black Label events. Other works carried out were the installation of a "Cherry Brick Road" where fans bought personalised bricks and the landscaping of the area outside the main stand and also the re-surfacing and landscaping of the car park. Several items were also included in the refurbishment of the ground including works to the club store and a new fashion store adjacent to it called ENZI. The club also opened a new gym in the east stand area of the ground which is used by players and the general public. Other additions included the large poster on the side of the north stand thanking people for their support and also a corporate brick wall in the main stand. In 2011-2012 the temporary south stand was removed due to lowered attendances however new plans were unveiled for a new official south stand to be built as well as training pitches and a spa hotel. Work was completed on the new training pitches and extension to the club shop. The stadium also houses Hot Radio which is being used as the club's official radio station.
During the summer of 2013 a 2,400 seat stand was built on the undeveloped end of the ground as a result of the club's promotion to the Championship. In July 2013 this stand was named after former club striker Ted MacDougall. The north stand facing is known as the Steve Fletcher stand.
- "AFC Bournemouth". Football Ground Guide. Retrieved 17 July 2010.
- "Bournemouth sell naming rights deal of Dean Court". BBC News. 9 May 2011. Retrieved 11 May 2011.
- "AFC Bournemouth announce new Dean Court stadium sponsor". BBC News. 23 July 2012. Retrieved 11 August 2012.
- "AFC Bournemouth Club Information". A.F.C. Bournemouth. 2008. Retrieved 25 September 2008.
- "New stadium deal could be required". Bournemouth Daily Echo. 2008. Retrieved 25 September 2008.
- "Elton to play show at AFC Bournemouth". Dorset Echo. Retrieved 20 July 2013.
- "Fletch: Stand is fitting for MacDougall". www.afcb.co.uk. Retrieved 20 July 2013.