AllClear ID

From Wikipedia, the free encyclopedia
  (Redirected from Debix)
Jump to: navigation, search
AllClear ID
Type Private
Headquarters Austin, Texas
Key people Bo Holland, Founder and CEO
Website [1]

AllClear ID, formerly Debix is an identity theft protection and data breach response company. Originally founded as Debix in 2004, AllClear ID alerts customers of potential fraud.[1]

The company received a significant amount of press following the release of a research study with Carnegie Mellon CyLab on child identity theft in April 2011.[2]

In May 2011, following the Sony PlayStation Network outage, Sony announced that they would be offering all PlayStation Network and Qriocity account holders in the United States one free year of AllClear ID Plus.[3]

AllClear ID Plus was also offered to victims of the Home Depot Credit Card breach of 2014.[4]


The company currently offers two identity protection products available for online sign up. AllClear ID Free provides fraud detection, AllClear alerts, and monthly reports.

AllClear ID Pro includes an ID Theft insurance policy, credit monitoring for $14.95 a month.[5] AllClear ID Pro was ranked second overall in Javelin’s Fifth Annual ID Protection Services Scorecard, with Identity Guard placing first.[6] In the category of Restoration, AllClear ID tied for first alongside Identity Force and Royal.[7]

For businesses, AllClear ID offers data breach response solutions including credit monitoring, breach notification, call center support, and AllClear activity reports.[8]

Child Identity Theft[edit]

In April 2011 AllClear ID released a report with Richard Power, a distinguished fellow at Carnegie Mellon University CyLab, on child ID theft data. Using the data supplied by AllClear ID, Power completed the largest report ever done on child identity theft. From the database of over 40,000 children already enrolled in AllClear's identity protection plan, Power found that 4,311 had someone else using their Social Security numbers.[9]

Jeff Rossen of the Today Show led a follow-up investigation, interviewing victims of child identity theft. Investigators were able to hunt down the child impostors who were still living and working using a child's Social Security number.[10]

In July 2011, Holland, along with leaders from the Social Security Administration, Identity Theft 911, The Identity Theft Resource Center, and more, spoke at Stolen Futures, the FTC forum on Child Identity Theft.[11] There he presented the findings from the CyLab report on child identity theft, as well as findings from follow up data sampling since the report release.[12]

In May 2012, AllClear ID released a follow-up report on child ID theft data involving 27,000 minors.[13][14]

Awards & Recognition[edit]

  • August 2011 - Awarded "Best in Resolution" by Javelin Strategy & Research[15]
  • February 2012 - Awarded 5 Stevie Awards for Sales & Customer Service including: Customer Service Department of the Year, Contact Center of the Year, Best Use of Technology in Customer Service, Front-Line Customer Service Professional of the Year (Investigator Christy McCarley), Customer Service Leader of the Year (VP of Customer Services & Chief Investigator Jamie May)[16]

AllClear ID History[edit]

  • 2004: Founded by Bo Holland, originally named Debix, Inc.
  • April 2011: Carnegie Mellon CyLab and AllClear ID released "Child Identity Theft" research reporting that child identity theft is a faster-growing crime than adult identity theft[17][18]
  • May 2011: Partnered with Sony for PlayStation Network outage[19]
  • July 2011: Instant Authorization patent approved (U.S. Patent No. 7,983,979)
  • July 2011: Bo Holland presents Child Identity Theft research to Federal Trade Commission[11][20]
  • March 2012: Debix company name changed to AllClear ID, Inc.[21]
  • May 2012: Released "Child Identity Theft" research reporting "Criminals are targeting the youngest children. 15% of victims were five years old and younger, an increase of 105% over the 2011 findings"[13][22]
  • September 2012: Incorrectly identified by a Twitter user as involved with a leak of Apple UDIDs[23][24][25]


  1. ^ "Debix's better credit fraud alert". Consumer Reports News (August 03, 2009). Retrieved August 18, 2013.
  2. ^ Power, Richard. "Child Identity Theft; A Lot of Questions Need to Be Answered, But the Most Important One is "Has It Happened to Your Child?"". Carnegie Mellon Cylab. 
  3. ^ Seybold, Patrick (May 05, 2011). Sony Offering Free ‘AllClear ID Plus’ Identity Theft Protection in the United States through Debix, Inc.. PlayStaion.Blog. Retrieved August 18, 2013
  4. ^ Murray, Teresa. "Should you sign up for Home Depot's identity theft protection with AllClearID?". 
  5. ^ AllClear ID PRO
  6. ^ Simon, Jeremy. "Study: ID protection tools work, but you'd better comparison shop". 
  7. ^ Mages, Kenneth. "Study: Rating the Products that Protect Identities in a Social, Mobile and Cyber Age". 
  8. ^ Breach response
  9. ^ Greene, Tim. "Thieves are stealing children's identities". Network World. 
  10. ^ Sulivan, Bob (5 May 2011). "Stop ID thieves from stealing your kid's credit". Archived from the original on 4 June 2011. Retrieved 7 June 2011. 
  11. ^ a b Stolen Futures, a forum on child identity theft
  12. ^ web page has a redirect loop[dead link]
  13. ^ a b Identity theft has DOUBLED in the past year for children age 5 and younger.
  14. ^ "Service to protect kids from ID theft launches". USA Today. 2 May 2012. 
  15. ^ Fifth Annual Identity Protection Services Scorecard (2011)
  16. ^ 2012 Stevie® Award Winners
  17. ^ Child Identity Theft: A Lot of Questions Need to Be Answered
  18. ^ AllClear ID alert network
  19. ^ Identity Theft Protection Offer for PlayStation Network and Qriocity Customers
  20. ^ FTC finds child ID theft a growing problem
  21. ^ AllClear ID alert network
  22. ^ AllClear ID Reports Child ID Theft is Growing Problem for Children under Five, the Fastest Growing Category of Victims
  23. ^ @teflon/@jyap Twitter conversation
  24. ^ Arthur, Charles (September 5, 2012). "Boot up: Samsung v iPhone in US, Apple UDIDs leaked, Turkey to ban Twitter?, and more". The Guardian. 
  25. ^ Clarification from AllClear ID