Decision theory in economics, psychology, philosophy, mathematics, and statistics is concerned with identifying the values, uncertainties and other issues relevant in a given decision, its rationality, and the resulting optimal decision. It is closely related to the field of game theory as to interactions of agents with at least partially conflicting interests whose decisions affect each other.
- 1 Normative and descriptive decision theory
- 2 What kinds of decisions need a theory?
- 3 The Compromise Effect
- 4 Heuristics
- 5 Alternatives to decision theory
- 6 See also
- 7 References
- 8 Further reading
Normative and descriptive decision theory
Most of decision theory is normative or prescriptive, i.e., it is concerned with identifying the best decision to take (in practice, there are situations in which "best" is not necessarily the maximal, optimum may also include values in addition to maximum, but within a specific or approximative range), assuming an ideal decision maker who is fully informed, able to compute with perfect accuracy, and fully rational. The practical application of this prescriptive approach (how people ought to make decisions) is called decision analysis, and aimed at finding tools, methodologies and software to help people make better decisions. The most systematic and comprehensive software tools developed in this way are called decision support systems.
Since people usually do not behave in ways consistent with axiomatic rules, often their own, leading to violations of optimality, there is a related area of study, called a positive or descriptive discipline, attempting to describe what people will actually do. Since the normative, optimal decision often creates hypotheses for testing against actual behaviour, the two fields are closely linked. Furthermore it is possible to relax the assumptions of perfect information, rationality and so forth in various ways, and produce a series of different prescriptions or predictions about behaviour, allowing for further tests of the kind of decision-making that occurs in practice.
In recent decades, there has been increasing interest in what is sometimes called 'behavioral decision theory' and this has contributed to a re-evaluation of what rational decision-making requires.
What kinds of decisions need a theory?
Choice under uncertainty
This area represents the heart of decision theory. The procedure now referred to as expected value was known from the 17th century. Blaise Pascal invoked it in his famous wager (see below), which is contained in his Pensées, published in 1670. The idea of expected value is that, when faced with a number of actions, each of which could give rise to more than one possible outcome with different probabilities, the rational procedure is to identify all possible outcomes, determine their values (positive or negative) and the probabilities that will result from each course of action, and multiply the two to give an expected value. The action to be chosen should be the one that gives rise to the highest total expected value. In 1738, Daniel Bernoulli published an influential paper entitled Exposition of a New Theory on the Measurement of Risk, in which he uses the St. Petersburg paradox to show that expected value theory must be normatively wrong. He also gives an example in which a Dutch merchant is trying to decide whether to insure a cargo being sent from Amsterdam to St Petersburg in winter, when it is known that there is a 5% chance that the ship and cargo will be lost. In his solution, he defines a utility function and computes expected utility rather than expected financial value (see for a review).
In the 20th century, interest was reignited by Abraham Wald's 1939 paper pointing out that the two central procedures of sampling–distribution–based statistical-theory, namely hypothesis testing and parameter estimation, are special cases of the general decision problem. Wald's paper renewed and synthesized many concepts of statistical theory, including loss functions, risk functions, admissible decision rules, antecedent distributions, Bayesian procedures, and minimax procedures. The phrase "decision theory" itself was used in 1950 by E. L. Lehmann.
The revival of subjective probability theory, from the work of Frank Ramsey, Bruno de Finetti, Leonard Savage and others, extended the scope of expected utility theory to situations where subjective probabilities can be used. At this time, von Neumann's theory of expected utility proved that expected utility maximization followed from basic postulates about rational behavior.
The work of Maurice Allais and Daniel Ellsberg showed that human behavior has systematic and sometimes important departures from expected-utility maximization. The prospect theory of Daniel Kahneman and Amos Tversky renewed the empirical study of economic behavior with less emphasis on rationality presuppositions. Kahneman and Tversky found three regularities — in actual human decision-making, "losses loom larger than gains"; persons focus more on changes in their utility–states than they focus on absolute utilities; and the estimation of subjective probabilities is severely biased by anchoring.
Castagnoli and LiCalzi (1996), Bordley and LiCalzi (2000) recently showed that maximizing expected utility is mathematically equivalent to maximizing the probability that the uncertain consequences of a decision are preferable to an uncertain benchmark (e.g., the probability that a mutual fund strategy outperforms the S&P 500 or that a firm outperforms the uncertain future performance of a major competitor.). This reinterpretation relates to psychological work suggesting that individuals have fuzzy aspiration levels (Lopes & Oden), which may vary from choice context to choice context. Hence it shifts the focus from utility to the individual's uncertain reference point.
Pascal's Wager is a classic example of a choice under uncertainty.
This area is concerned with the kind of choice where different actions lead to outcomes that are realised at different points in time. If someone received a windfall of several thousand dollars, they could spend it on an expensive holiday, giving them immediate pleasure, or they could invest it in a pension scheme, giving them an income at some time in the future. What is the optimal thing to do? The answer depends partly on factors such as the expected rates of interest and inflation, the person's life expectancy, and their confidence in the pensions industry. However even with all those factors taken into account, human behavior again deviates greatly from the predictions of prescriptive decision theory, leading to alternative models in which, for example, objective interest rates are replaced by subjective discount rates.
Competing decision makers
Some decisions are difficult because of the need to take into account how other people in the situation will respond to the decision that is taken. The analysis of such social decisions is more often treated under the label of game theory, rather than decision theory, though it involves the same mathematical methods. From the standpoint of game theory most of the problems treated in decision theory are one-player games (or the one player is viewed as playing against an impersonal background situation). In the emerging socio-cognitive engineering, the research is especially focused on the different types of distributed decision-making in human organizations, in normal and abnormal/emergency/crisis situations.
Signal detection theory is based on decision theory.
Other areas of decision theory are concerned with decisions that are difficult simply because of their complexity, or the complexity of the organization that has to make them. In such cases the issue is not the deviation between real and optimal behaviour, but the difficulty of determining the optimal behaviour in the first place. The Club of Rome, for example, developed a model of economic growth and resource usage that helps politicians make real-life decisions in complex situations. Decisions are also affected by whether options are framed together or separately. This is known as the distinction bias.
The Compromise Effect
One area of decision deals with choosing between options involving extremes. When faced with choices, the decider will tend to favor options holding moderate benefits as opposed to options resulting in extreme consequences. The Compromise Effect operates under a mindset driven by the belief that the most moderate option, amid extremes, carries the most benefits from each extreme. 
One method of decision-making is heuristic. The heuristic approach makes decisions based on routine thinking. While this is quicker than step-by-step processing, heuristic decision-making opens the risk of inaccuracy. Mistakes that otherwise would have been avoided in step-by-step processing can be made. One common and incorrect thought process that results from heuristic thinking is the gambler's fallacy. The gambler's fallacy makes the mistake of believing that a random event is affected by previous random events. For example, there is a fifty percent chance of a coin landing on heads. Gambler's fallacy suggests that if the coin lands on tails, the next time it flips, it will land on heads, as if it's “the coin's turn” to land on heads. This is simply not true. Such a fallacy is easily disproved in a step-by-step process of thinking. 
Alternatives to decision theory
A highly controversial issue is whether one can replace the use of probability in decision theory by other alternatives.
The Advocates of probability theory point to:
- the work of Richard Threlkeld Cox for justification of the probability axioms,
- the Dutch book paradoxes of Bruno de Finetti as illustrative of the theoretical difficulties that can arise from departures from the probability axioms, and
- the complete class theorems, which show that all admissible decision rules are equivalent to the Bayesian decision rule for some utility function and some prior distribution (or for the limit of a sequence of prior distributions). Thus, for every decision rule, either the rule may be reformulated as a Bayesian procedure (or a limit of a sequence of such), or there is a rule that is sometimes better and never worse.
Alternatives to probability theory
The proponents of fuzzy logic, possibility theory, quantum cognition, Dempster–Shafer theory, and info-gap decision theory maintain that probability is only one of many alternatives and point to many examples where non-standard alternatives have been implemented with apparent success; notably, probabilistic decision theory is sensitive to assumptions about the probabilities of various events, while non-probabilistic rules such as minimax are robust, in that they do not make such assumptions.
A general criticism of decision theory based on a fixed universe of possibilities is that it considers the "known unknowns", not the "unknown unknowns": it focuses on expected variations, not on unforeseen events, which some argue (as in black swan theory) have outsized impact and must be considered – significant events may be "outside model". This line of argument, called the ludic fallacy, is that there are inevitable imperfections in modeling the real world by particular models, and that unquestioning reliance on models blinds one to their limits.
- Bayesian statistics
- Causal decision theory
- Choice modelling
- Constraint satisfaction
- Evidential decision theory
- Game theory
- Multi-criteria decision making
- Operations research
- Optimal decision
- quantum cognition
- Secretary problem
- Stochastic dominance
- Two envelopes problem
- Stepladder technique
- For instance, see: Anand, Paul (1993). Foundations of Rational Choice Under Risk. Oxford: Oxford University Press. ISBN 0-19-823303-5.
- Schoemaker, P. J. H. (1982). "The Expected Utility Model: Its Variants, Purposes, Evidence and Limitations". Journal of Economic Literature 20: 529–563.
- Wald, Abraham (1939). "Contributions to the Theory of Statistical Estimation and Testing Hypotheses". Annals of Mathematical Statistics 10 (4): 299–326. doi:10.1214/aoms/1177732144. MR 932.
- Lehmann, E. L. (1950). "Some Principles of the Theory of Testing Hypotheses". Annals of Mathematical Statistics 21 (1): 1–26. doi:10.1214/aoms/1177729884. JSTOR 2236552.
- Roe, R. M., Busemeyer, J. R., & Townsend, J. T. (2001). Multialternative decision field theory: A dynamic connectionist model of decision making. Psychological Review, 108(2), 370-392. doi:10.1037/0033-295X.108.2.370
- Johnson, E. J., & Payne, J. W. (1985). EFFORT AND ACCURACY IN CHOICE. Management Science, 31(4), 395-414.
- Akerlof, George A., Yellen, Janet L. (May 1987). "Rational Models of Irrational Behavior" 77 (2). pp. 137–142.
- Anand, Paul (1993). Foundations of Rational Choice Under Risk. Oxford: Oxford University Press. ISBN 0-19-823303-5. (an overview of the philosophical foundations of key mathematical axioms in subjective expected utility theory – mainly normative)
- Arthur, W. Brian (May 1991). "Designing Economic Agents that Act like Human Agents: A Behavioral Approach to Bounded Rationality". The American Economic Review 81 (2): 353–9.
- Berger, James O. (1985). Statistical decision theory and Bayesian Analysis (2nd ed.). New York: Springer-Verlag. ISBN 0-387-96098-8. MR 0804611.
- Bernardo, José M.; Smith, Adrian F. M. (1994). Bayesian Theory. Wiley. ISBN 0-471-92416-4. MR 1274699.
- Clemen, Robert and Reilly, Terence (2014). Making Hard Decisions with DecisionTools: An Introduction to Decision Analysis (3rd ed.). Stamford CT: Cengage. ISBN 0-538-79757-6. (covers normative decision theory)
- De Groot, Morris, Optimal Statistical Decisions. Wiley Classics Library. 2004. (Originally published 1970.) ISBN 0-471-68029-X.
- Goodwin, Paul and Wright, George (2004). Decision Analysis for Management Judgment (3rd ed.). Chichester: Wiley. ISBN 0-470-86108-8. (covers both normative and descriptive theory)
- Hansson, Sven Ove. "Decision Theory: A Brief Introduction" (PDF).
- Khemani, Karan, Ignorance is Bliss: A study on how and why humans depend on recognition heuristics in social relationships, the equity markets and the brand market-place, thereby making successful decisions, 2005.
- Leach, Patrick (2006). Why Can't You Just Give Me the Number? An Executive's Guide to Using Probabilistic Thinking to Manage Risk and to Make Better Decisions. Probabilistic. ISBN 0-9647938-5-7. A rational presentation of probabilistic analysis.
- Miller L (1985). "Cognitive risk-taking after frontal or temporal lobectomy—I. The synthesis of fragmented visual information". Neuropsychologia 23 (3): 359–69. doi:10.1016/0028-3932(85)90022-3. PMID 4022303.
- Miller L, Milner B (1985). "Cognitive risk-taking after frontal or temporal lobectomy—II. The synthesis of phonemic and semantic information". Neuropsychologia 23 (3): 371–9. doi:10.1016/0028-3932(85)90023-5. PMID 4022304.
- North, D.W. (1968). "A tutorial introduction to decision theory". IEEE Transactions on Systems Science and Cybernetics 4 (3): 200–210. doi:10.1109/TSSC.1968.300114. Reprinted in Shafer & Pearl. (also about normative decision theory)
- Peterson, Martin (2009). An Introduction to Decision Theory. Cambridge University Press. ISBN 978-0-521-71654-3.
- Raiffa, Howard (1997). Decision Analysis: Introductory Lectures on Choices Under Uncertainty. McGraw Hill. ISBN 0-07-052579-X.
- Robert, Christian (2007). The Bayesian Choice (2nd ed.). New York: Springer. doi:10.1007/0-387-71599-1. ISBN 0-387-95231-4. MR 1835885.
- Shafer, Glenn and Pearl, Judea, ed. (1990). Readings in uncertain reasoning. San Mateo, CA: Morgan Kaufmann.
- Smith, J.Q. (1988). Decision Analysis: A Bayesian Approach. Chapman and Hall. ISBN 0-412-27520-1.
- Charles Sanders Peirce and Joseph Jastrow (1885). "On Small Differences in Sensation". Memoirs of the National Academy of Sciences 3: 73–83. http://psychclassics.yorku.ca/Peirce/small-diffs.htm
- Ramsey, Frank Plumpton; “Truth and Probability” (PDF), Chapter VII in The Foundations of Mathematics and other Logical Essays (1931).
- de Finetti, Bruno (September 1989). "Probabilism: A Critical Essay on the Theory of Probability and on the Value of Science". Erkenntnis 31. (translation of 1931 article)
- de Finetti, Bruno (1937). "La Prévision: ses lois logiques, ses sources subjectives". Annales de l'Institut Henri Poincaré.
- de Finetti, Bruno. "Foresight: its Logical Laws, Its Subjective Sources," (translation of the 1937 article in French) in H. E. Kyburg and H. E. Smokler (eds), Studies in Subjective Probability, New York: Wiley, 1964.
- de Finetti, Bruno. Theory of Probability, (translation by AFM Smith of 1970 book) 2 volumes, New York: Wiley, 1974-5.
- Donald Davidson, Patrick Suppes and Sidney Siegel (1957). Decision-Making: An Experimental Approach. Stanford University Press.
- Pfanzagl, J (1967). "Subjective Probability Derived from the Morgenstern-von Neumann Utility Theory". In Martin Shubik. Essays in Mathematical Economics In Honor of Oskar Morgenstern. Princeton University Press. pp. 237–251.
- Pfanzagl, J. in cooperation with V. Baumann and H. Huber (1968). "Events, Utility and Subjective Probability". Theory of Measurement. Wiley. pp. 195–220.
- Morgenstern, Oskar (1976). "Some Reflections on Utility". In Andrew Schotter. Selected Economic Writings of Oskar Morgenstern. New York University Press. pp. 65–70. ISBN 0-8147-7771-6.