Deezer

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Deezer
Deezer Logo
Web address www.deezer.com
Commercial? Yes
Type of site Music, Search, & Community
Registration Optional
Available language(s) Multi-lingual
Owner Blogmusik SAS
Launched 22 August 2007
Alexa rank negative increase 814 (April 2014)[1]
Current status Active

Deezer is a web-based music streaming service. It allows users to listen to music on various devices online or offline. Created in Paris, France, Deezer currently has 30 million licensed tracks in its library, over 30,000 radio channels, 12 million monthly active users, and 5 million paid subscribers. [2]

Availability[edit]

As of September 2013 the service is available in 182 countries.[3] A list of countries can be found on Deezer's developer website.[4]

History[edit]

In 2006, Daniel Marhely developed the first version of Deezer, called Blogmusik, in Paris. Its idea was to give unlimited access to music lovers through streaming technology.[5] The site in its original incarnation was charged with copyright infringement by French agency SACEM, and after being shut down in April 2007[6] was relaunched as Deezer in August, having reached an agreement with SACEM to pay copyright holders with revenue from advertising on the site[7] and by giving users the ability to download songs streamed on Deezer from iTunes, with Deezer receiving a commission from each purchase.[6]

At the time of its launch in 2007, Deezer had not yet negotiated agreements with major music labels, and therefore offered a limited catalogue.[6] It took more than two years for agreements to be signed with the four largest labels, as well as various smaller ones, but by 2011 the company had rights to about eight million songs.[6] During August 2007, its first month of operations, Deezer saw about 773,000 visitors to its site, with traffic increasing rapidly in the next several years—2.75 million people used the service in May 2008 and there were seven million users by December 2009.[6]

Despite high traffic, Deezer almost immediately ran into financial problems—during the first half of 2008, the company saw revenue of just 875,000 euros, not enough to pay its licensing fees.[6] In July 2008, the company began running ads itself through advertising agency Deezer Media; in October, Deezer secured $8.4 million in funding from AGF Private Equity and CM-CIC Capital Prive, bringing total investment in the company to $15.8 million.[8] The company introduced mandatory registration in February 2009 to gather more precise data on users, in order to run more targeted ads, and in November 2009 began running audio ads between songs.[6]

On 5 November 2009, Deezer launched a new three-tier service model. While continuing basic free web streaming, the company also introduced two subscription services—users paying €4.99 monthly received higher-quality music without ads, and users paying €9.99 monthly gained access to downloadable applications for computers, as well as iOS, Android, and BlackBerry mobile devices.[9]

In January 2010, the company's CEO and one of its co-founders, Jonathan Benassaya, was replaced as CEO by Axel Dauchez, after fewer than 15,000 of Deezer's 12 million users signed up for its subscription services.[10] In August 2010, mobile operator Orange partnered with Deezer in a deal to include free access to Deezer Premium, the highest tier of Deezer's streaming packages, with some of Orange's telecommunications contracts in France.[11] Almost immediately after the partnership began, the rate of users signing up for Deezer's premium services went from 6,000 a month to 100,000; by January 2011, 500,000 people were subscribing to the service, with the million-subscriber mark reached in the middle of 2011, half a year ahead of schedule.[6] The two companies expanded their partnership in September 2011 to include Orange contract customers in the United Kingdom.[12] Also in September, Deezer added Facebook integration to its service, allowing users to send music to one another via Facebook.[13]

On 7 December 2011, Deezer, at the time available only in Belgium, France and the United Kingdom, announced plans to expand worldwide during the rest of 2011 and continuing into 2012.[14] According to the company, it planned to make its services available to the whole of Europe by the end of the year, to the Americas (excluding the United States) by the end of January 2012, to Africa and Southeast Asia by the end of February and the rest of the world (excluding Japan) by the end of June.[14]

In the event, it took until 15 March 2012 for service to be available across the whole of Europe,[15] while service launched in Canada, Australia and New Zealand on 25 April.[16] On 8 June, Deezer announced availability in 35 Latin American countries, though not in Brazil, Cuba or Venezuela.[17] On 15 August, Deezer announced it would be available in Thailand, Singapore, Malaysia, Indonesia, and the Philippines within several weeks.[18]

On 8 October 2012, Deezer announced that it had received $130 million in funding from Access Industries, to be used for further international expansion.[8] Two days later, the company announced that it had expanded into 76 new markets, bringing its worldwide total to 160 countries.[19] On 21 December, Deezer announced a new service level offering two hours of free, ad-supported music streaming a month, available to users worldwide, the company's first free music streaming service outside of France.[20] CEO Axel Dauchez said that Deezer was also looking for a partner to work with to introduce service in the United States. Dauchez said that the company wanted a partner "able to provide us with a significant volume of subscribers" to help offset what he called the "unbelievably high" costs of entering the US market.[20]

As of December 2012, Deezer has about three million users paying for subscriptions, out of a monthly active user base of about seven million, with 20 million songs in its library.[21] By 2016, according to CEO Axel Dauchez, the company aims to have five percent of the global music market.[21]

In January 2013, Deezer announced its expansion into 22 new countries across the Middle East, Africa, Asia, United States, and Brazil, bringing its total to 182.[22] [23]

Following this expansion, Deezer announced partnerships with LG, Samsung, and Toshiba that will see Deezer apps made available on smart TV platforms,[24] along with a new brand identity developed in association with the illustrator mcbess.[25]

Since then, Deezer has made a number of announcements, including its Developer Reward Scheme, mobile App Studio and API upgrades,[26] a new, exclusive beta version of its mobile app for Android users,[27] and the new Deezer app for Windows 8.[28]

April 2013 also saw Deezer update its iOS app with a new smart caching feature, allowing the app to identify and remember people’s most played tracks, even in areas of poor network coverage.[29]

Accounts and subscriptions[edit]

As of March 2014 there are three Deezer account types.[30]

Name Price Free of ads Listening time Additional features
Discovery Free No Unlimited; For 6 months, then limited to 2 hours per month. N/A
Premium 4.99 $/month Yes Unlimited; 15-day free trial Higher audio quality
Premium+ 6.99 $/month Yes Unlimited; 15-day free trial Available on mobile devices, internet-connected TVs and offline

See also[edit]

References[edit]

  1. ^ "Deezer.com Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ Summers, Nick. 6 November 2013. TheNextWeb "Deezer unveils a Mac app and new music discovery features after reaching 5m paid subscribers"
  3. ^ Monday, 28 January 2013 (2013-01-28). "Deezer Takes On Spotify With Expansions In Middle East, Africa, Brazil And Asia". TechCrunch. Retrieved 2013-02-27. 
  4. ^ Deezer for developers. Developers.deezer.com. Retrieved on 2013-07-30.
  5. ^ Saturday, 9 September 2006 (2006-09-09). "Check out Blogmusik Before It's Pulled off the Internet". TechCrunch. Retrieved 2013-02-27. 
  6. ^ a b c d e f g h "Deezer: Profitability Down the Line?". INA Global. 19 August 2011. Archived from the original on 21 December 2012. Retrieved 21 December 2012. 
  7. ^ "Exclusive: BlogMusik To Go Legit; Launches Free & Legal Music On Demand". TechCrunch. 21 August 2007. Archived from the original on 21 December 2012. Retrieved 21 December 2012. 
  8. ^ a b "Deezer’s Expansion Plans Get a Boost". Wall Street Journal. 8 October 2012. Retrieved 21 December 2012. 
  9. ^ "Digital music startup Deezer debuts desktop client, premium offering". TechCrunch. 5 November 2009. Archived from the original on 21 December 2012. Retrieved 21 December 2012. 
  10. ^ "Post bloodletting, Deezer appoints a new CEO". TechCrunch. 28 January 2010. Archived from the original on 21 December 2012. Retrieved 21 December 2012. 
  11. ^ "Orange brings Deezer Premium to its customers". Screen Digest. 6 August 2010. Archived from the original on 21 December 2012. Retrieved 21 December 2012. 
  12. ^ "Deezer takes on Spotify with Orange deal". Financial Times. 7 September 2011. Archived from the original on 21 December 2012. Retrieved 21 December 2012. 
  13. ^ "Deezer enters realm of Facebook". Telecompaper. 23 September 2011. Archived from the original on 21 December 2012. Retrieved 21 December 2012. 
  14. ^ a b "Deezer plans to launch music service in 200 countries by June 2012 (but not in the US and Japan)". TechCrunch. 7 December 2011. Retrieved 21 December 2012. 
  15. ^ "Deezer now covers all European countries from Iceland to Russia (46 countries).". The Next Web. 15 March 2012. Retrieved 21 December 2012. 
  16. ^ "Spotify rival Deezer continues its worldwide expansion with launch in Canada, Australia and New Zealand". The Next Web. 25 April 2012. Retrieved 21 December 2012. 
  17. ^ "Music streaming service Deezer goes live in 35 Latin American territories today". The Next Web. 7 June 2012. Retrieved 21 December 2012. 
  18. ^ "European Music Streaming Service Deezer Heads to Asia; Partners With Telco dTac In Thailand". TechCrunch. 15 August 2012. Retrieved 21 December 2012. 
  19. ^ "Deezer's streaming music service now available in 160 countries, US market 'not ready'". The Verge. 10 October 2012. Retrieved 21 December 2012. 
  20. ^ a b "Spotify Rival Deezer Eyes U.S. .". Wall Street Journal. 21 December 2012. Retrieved 21 December 2012. 
  21. ^ a b "Deezer’s CEO Axel Dauchez On Cracking Into The U.S. And Why It’s Not Just Another Spotify". TechCrunch. 9 October 2012. Retrieved 21 December 2012. 
  22. ^ "Deezer Takes On Spotify With Expansions In Middle East, Africa, Brazil And Asia". TechCrunch. 28 January 2013. 
  23. ^ Deezer compte se lancer aux Etats-Unis en 2014, Challenges, 20 November 2013
  24. ^ "Deezer is bringing its streaming music service to smart TVs, via deals with Samsung, LG and Toshiba". Retrieved 26 February 2013. 
  25. ^ "McBess draws for Deezer". Retrieved 26 February 2013. 
  26. ^ "Music streaming service Deezer adds third-party app discovery to smartphones, updates its API". The Next Web. Retrieved 13 March 2013. 
  27. ^ "Deezer for Android gets redesign, predictive search function in new beta version". Engadget. Retrieved 3 April 2013. 
  28. ^ "Deezer launches Windows 8 app for its on-demand music streaming service ahead of Spotify and Rdio". The Next Web. Retrieved 17 April 2013. 
  29. ^ "Deezer adds ‘smart caching’ to its iOS app". Music Ally. Retrieved 26 April 2013. 
  30. ^ "Subscription Plans". Deezer.com. Retrieved 26 March 2015. 

External links[edit]