|Type of site||Music, Search, & Community|
|Launched||August 22, 2007|
|Alexa rank||732 (December 2013[update])|
Deezer is a web-based music streaming service. It allows users to listen to music on various devices online or offline. Created in Paris, France, Deezer currently has 30 million licensed tracks in its library, over 30,000 radio channels and 12 million monthly active users, 5 million of whom are paid subscribers. 
In 2006, Daniel Marhely developed the first version of Deezer, called Blogmusik, in Paris. Its idea was to give unlimited access to music lovers through streaming technology. The site in its original incarnation was charged with copyright infringement by French agency SACEM, and after being shut down in April 2007 was relaunched as Deezer in August, having reached an agreement with SACEM to pay copyright holders with revenue from advertising on the site and by giving users the ability to download songs streamed on Deezer from iTunes, with Deezer receiving a commission from each purchase.
At the time of its launch in 2007, Deezer had not yet negotiated agreements with major music labels, and therefore offered a limited catalogue. It took more than two years for agreements to be signed with the four largest labels, as well as various smaller ones, but by 2011 the company had rights to about eight million songs. During August 2007, its first month of operations, Deezer saw about 773,000 visitors to its site, with traffic increasing rapidly in the next several years—2.75 million people used the service in May 2008 and there were seven million users by December 2009.
Despite high traffic, Deezer almost immediately ran into financial problems—during the first half of 2008, the company saw revenue of just 875,000 euros, not enough to pay its licensing fees. In July 2008, the company began running ads itself through advertising agency Deezer Media; in October, Deezer secured $8.4 million in funding from AGF Private Equity and CM-CIC Capital Prive, bringing total investment in the company to $15.8 million. The company introduced mandatory registration in February 2009 to gather more precise data on users, in order to run more targeted ads, and in November 2009 began running audio ads between songs.
On 5 November 2009, Deezer launched a new three-tier service model. While continuing basic free web streaming, the company also introduced two subscription services—users paying €4.99 monthly received higher-quality music without ads, and users paying €9.99 monthly gained access to downloadable applications for computers, as well as iOS, Android, and BlackBerry mobile devices.
In January 2010, the company's CEO and one of its co-founders, Jonathan Benassaya, was replaced as CEO by Axel Dauchez, after less than 15,000 of Deezer's 12 million users signed up for its subscription services. In August 2010, mobile operator Orange partnered with Deezer in a deal to include free access to Deezer Premium, the highest tier of Deezer's streaming packages, with some of Orange's telecommunications contracts in France. Almost immediately after the partnership began, the rate of users signing up for Deezer's premium services went from 6,000 a month to 100,000; by January 2011, 500,000 people were subscribing to the service, with the million-subscriber mark reached in the middle of 2011, half a year ahead of schedule. The two companies expanded their partnership in September 2011 to include Orange contract customers in the United Kingdom. Also in September, Deezer added Facebook integration to its service, allowing users to send music to one another via Facebook.
On 7 December 2011, Deezer, at the time available only in Belgium, France and the United Kingdom, announced plans to expand worldwide during the rest of 2011 and continuing into 2012. According to the company, it planned to make its services available to the whole of Europe by the end of the year, to the Americas (excluding the United States) by the end of January 2012, to Africa and Southeast Asia by the end of February and the rest of the world (excluding Japan) by the end of June.
In the event, it took until 15 March 2012 for service to be available across the whole of Europe, while service launched in Canada, Australia and New Zealand on 25 April. On 8 June, Deezer announced availability in 35 Latin American countries, though not in Brazil, Cuba or Venezuela. On 15 August, Deezer announced it would be available in Thailand, Singapore, Malaysia, Indonesia, and the Philippines within several weeks.
On 8 October 2012, Deezer announced that it had received $130 million in funding from Access Industries, to be used for further international expansion. Two days later, the company announced that it had expanded into 76 new markets, bringing its worldwide total to 160 countries. On 21 December, Deezer announced a new service level offering two hours of free, ad-supported music streaming a month, available to users worldwide, the company's first free music streaming service outside of France. CEO Axel Dauchez said that Deezer was also looking for a partner to work with to introduce service in the United States. Dauchez said that the company wanted a partner "able to provide us with a significant volume of subscribers" to help offset what he called the "unbelievably high" costs of entering the US market.
As of December 2012, Deezer has about three million users paying for subscriptions, out of a monthly active user base of about seven million, with 20 million songs in its library. By 2016, according to CEO Axel Dauchez, the company aims to have five percent of the global music market.
Following this expansion, Deezer announced partnerships with LG, Samsung, and Toshiba that will see Deezer apps made available on smart TV platforms, along with a new brand identity developed in association with the illustrator mcbess.
Since then, Deezer has made a number of announcements, including its Developer Reward Scheme, mobile App Studio and API upgrades, a new, exclusive beta version of its mobile app for Android users, and the new Deezer app for Windows 8.
April 2013 also saw Deezer update its iOS app with a new smart caching feature, allowing the app to identify and remember people’s most played tracks, even in areas of poor network coverage.
Accounts and subscriptions
As of September 2013 there are three Deezer account types.
|Name||Price||Free of ads||Listening time||Additional features|
|Discovery||Free||No||Unlimited; For 12 months, then limited to 2 hours per month.||N/A|
|Premium||4.99 $/month||Yes||Unlimited; 15-day free trial||Higher audio quality|
|Premium+||9.99 $/month||Yes||Unlimited; 15-day free trial||Available on mobile devices, internet-connected TVs and offline|
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