DELiA*s
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This article is about a clothing company. For the genus of butterflies, see Delias.
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| Type | Public |
|---|---|
| Traded as | NASDAQ: DLIA |
| Industry | Retail |
| Founded | 1993 |
| Headquarters | New York City |
| Number of locations | 115 (2011)[1] |
| Key people | Walter Killough, CEO |
| Products | Women's Apparel & Accessories |
| Employees | 1,673 |
| Website | www.delias.com |
dELiA*s, Inc. is a direct marketing and retail company composed of two lifestyle brands primarily targeting girls and young women around the ages of 13 and 19. Delia's also is popular amongst college women, as many of its clothing and accessories are mature and affordable for college aged students. Its brands – dELiA*s and Alloy – generate revenue by selling apparel, accessories, footwear, makeup, and room furnishings to teenage consumers through direct mail catalogs, websites and, for dELiA*s, mall-based specialty retail stores.
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