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DemandTec, Inc.
Type Public
Industry Consumer Demand Management
Founded California 1999
Headquarters San Mateo, California
Revenue US$82.4 million (2011)
Employees 300+

DemandTec is an[citation needed] optimization application for retailers and consumer products companies. All software services are delivered on demand (software as a service), with no software to install on the customer's end. It runs on Linux using the Apache web server and supports the Microsoft Internet Explorer browser. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.

DemandTec is headquartered in San Mateo, California, with regional offices in London (covering the UK and northern Europe) and Paris (covering central and southern Europe). In August 2007, the company priced its initial public offering at $11 per share.


DemandTec was acquired by IBM (December, 2011)

The following is a complete list of acquisitions by DemandTec:

• TradePoint Solutions (November, 2006)

• Connect3 Systems, Inc. (February, 2009)

• Acquired substantially all of the assets of Applied Intelligence Solutions, LLC (January, 2011)

• M-Factor, Inc. (March, 2011)


DemandTec connects more than 400 retailers and consumer products companies.

Retailers using DemandTec include Advance Auto Parts, Almacenes Exito SA, Best Buy, Casino Supermarche, Circle K, Food Lion, Geant, GIANT, Giant Eagle, Grupo Pão de Açucar, Hannaford, H-E-B Grocery, Monoprix, Office Depot, Penn Traffic, Radio Shack, Safeway, Target and Wal-Mart.[1]

Consumer products companies using DemandTec include Cargill, Coca Cola Enterprises, Clorox, ConAgra Foods, Dannon, Del Monte Foods, Heinz, Johnson & Johnson, Land O Lakes, Ocean Spray, Pepperidge Farm, Revlon, RJ Reynolds, SC Johnson, Snyders, Utz and Wrigley.[2]

Corporate Citizenship[edit]

In striving to give back to the customer, partner, and local communities in a meaningful and sustained way, the company focuses on two key initiatives, the DemandTec Retail Challenge and a new partnership with the Labovitz School of Business & Economics (LSBE) at the University of Minnesota Duluth (UMD).

As the flagship corporate citizenship program, DemandTec launched and continues to expand the DemandTec Retail Challenge, a math and science scholarship competition for high school seniors. The competition has grown leaps and bounds, expanding the competition location footprint by more than 60 percent in last year and awarding more than $250,000 in college scholarship money since its inception in 2005.

DemandTec’s new partnership with LSBE at UMD is to support the university’s new Retail Marketing Analytics Program (ReMAP). As the first program of its kind, ReMAP will be offered as an undergraduate major and minor area of study through LSBE at UMD. ReMAP will provide undergraduate UMD students with an educational curriculum that can be directly applied to rewarding careers in the retail and consumer products industries.[citation needed]


External links[edit]