Demand shaping
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Demand shaping is the influencing of demand to match planned supply. For example, in a manufacturing business, dynamic pricing can be used to manage demand.[1] [2] Dell Inc., is one of the best example of companies that practice Demand Shaping.[3] From its currently available supplies, Dell posts special sales weeks that influences the demand.
[edit] References
- ^ Anant Balakrishnan, Yusen Xia and Bo Zhang (2005). "Shaping Demand to Match Anticipated Supply". MSOM Conference. http://www.kellogg.northwestern.edu/msom2005/papers/Xia.pdf.
- ^ "Sculptors of Demand (MIT Center for Transportation and Demand)". http://ctl.mit.edu/index.pl?id=6664. Retrieved 2008-03-24.[dead link]
- ^ Bill Green. "Living in Dell Time". http://www.fastcompany.com/magazine/88/dell.html.
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