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Demand shaping is the influencing of demand to match planned supply. For example, in a manufacturing business, dynamic pricing can be used to manage demand.  Dell Inc., is one of the best example of companies that practice Demand Shaping and dynamic pricing. From its currently available supplies, Dell posts special sales weeks that influences the demand.
- Anant Balakrishnan, Yusen Xia and Bo Zhang (2005). "Shaping Demand to Match Anticipated Supply" (PDF). MSOM Conference.
- "Sculptors of Demand (MIT Center for Transportation and Demand)". Retrieved 2008-03-24.[dead link]
- Bill Green. "Living in Dell Time".
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