From Wikipedia, the free encyclopedia
Jump to: navigation, search
Type Public company
Traded as NYSEDWRE
Industry eCommerce, software development, SaaS, on-demand eCommerce
Founded 2004
Headquarters Burlington, MA, United States
Key people Thomas Ebling, President & CEO, Stephan Schambach, Executive Chairman & Founder

Demandware is a public eCommerce merchant based out of Boston, MA. Founded in 2004 by Stephan Schambach and Wayne Whitcomb,[1] Demandware develops eCommerce software technology for online retailers across the world. Demandware has branch offices in France and Germany.[2] They are known for their on-demand commerce platform for eCommerce merchants. Their products include merchandising and catalog management tools that allow merchants to configure their own sites without requiring additional development efforts. Included with their products are online instructor classes, on site classes, hands on training, and a 24/7 knowledge support base. There are two ways to deploy Demandware: Create and launch the website yourself, or use a Demandware partner to facilitate the launch.[3]


Demandware currently serves over 100 clients including VineyardVines, Life is Good, BootBarn, Guthy-Renker, Playmobil, Sanrio, Nine West, Jewelry Television, Sally Beauty Supply, Zabar's,[4] Bare Escentuals, House of Fraser, Compact Appliance, Dutch Gardens, and Gardener’s Supply Company. In 2006, Sanrio announced the launch of their new eCommerce site with Demandware.[5] Also in 2006, Bare Escentuals launched with the Demandware platform.[5] Early in 2007, Demandware launched Playboy’s new eCommerce sites: and[6] Also in 2007, Demandware launched 10 country sites for toy manufacturer Playmobil.[7] Later in 2007, Demandware launched Sally Beauty Supply’s new eCommerce site.[8] Most recently in 2008, PFSweb announced the launch of an end-to-end solution for Roots Canada Ltd. that features the Demandware eCommerce Platform and integration.[9]

On Jan 23rd Yahoo Finance reported that Demandware had acquired a order management suite (OMS) called Mainstreet. The company also has a partner called Jagged Peak Software for OMS.[10]


Demandware was positioned in Challenger Quadrant in Gartner's Magic Quadrant.[11]


External links[edit]