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The demo mode (short for "demonstration mode") is a feature often found in consumer electronics. A demo mode is usually programmed into the unit's firmware, and is often accessed by the pressing of a combination of keys. Demo mode is usually activated by retail stores on their consumer electronics floor models. The purpose of a demo mode is twofold:
- It demonstrates the features of the unit in question
- It catches the eye of the consumer with a flashy show of lights, entertaining sound, or both.
The central idea behind a demo mode is in-store advertising.
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