Dencio's
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| Type | Wholly owned subsidiary |
|---|---|
| Industry | Restaurants |
| Founded | Quezon City, Philippines (1991) |
| Headquarters | Makati City, Philippines |
| Number of locations | 30 |
| Key people | Dennis Nakpil (founder) Dennis Mariano Jr. (founder) Martin P. Lorenzo (CEO) |
| Products | Philippine cuisine |
| Revenue | P249 million  (2007)[1] |
| Net income | P60 million  (2008)[2] |
| Parent | Pancake House Inc. |
| Website | www.dencios.biz |
Dencio's Bar and Grill, simply referred to as Dencio's, is a group of restaurants based in the Philippines.
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[edit] History
Dennis Nakpil and Dennis Mariano Jr. thought of creating a restaurant that emphasizes certain Philippine traditions. Their principle was "bringing the BARRIO into the metropolis." Thus, they opened one in Quezon City in 1991.[3] They named it Dencio's. Dencio is a Philippine variant of Dennis, the name of the two founders.[4]
In 2004, Dencio's was purchased by Pancake House Incorporation for one hundred and sixty million pesos. To buy the chain, almost all that money (one hundred and fifty million) had to be borrowed from banks.[5]
[edit] Pugad Dencio's
Some characters from Pugad Baboy, a famous comic strip in the Philippines, are portrayed in Dencio's ads and menus. This was a concept proposed by two officials of the chain. It was believed though that the comic characters and the restaurant chain make a more perceived image of the local table custom. They call this Pugad Dencio's. This form of advertisement also goes with a song which is performed by rock band Sugarfree.[6]
[edit] References
- ^ Darwin G. Amojelar (November 21, 2007). "Pancake House hikes profit on sales uptick". The Manila Times Internet Edition. http://www.manilatimes.net/national/2007/nov/21/yehey/business/20071121bus12.html. Retrieved 2009-03-25.
- ^ Zinnia B. Dela Peña (April 17, 2008). "Pancake House earnings soar 58%". The Philippine Star. http://www.philstar.com/Article.aspx?articleId=56478. Retrieved 2009-03-25.
- ^ "Dining Guide to Restaurants and Bars in the Philippines: Dencio's". Chibog.com. http://www.chibog.com/resto_page.php?restoId=018218. Retrieved 2009-01-12.
- ^ Anna Kristine Pasco. "Three for Satisfaction". On the Rocks. http://ontherocks.jmtuazon.net/toast/three-for-satisfaction.htm. Retrieved 2009-01-14.
- ^ Jennifer B. Austria (May 21, 2004). "Pancake House buying Dencio’s chain for P160m". Manila Standard Today. http://www.manilastandardtoday.com/iserver?page=business04_may21_2004. Retrieved 2009-01-15.[dead link]
- ^ Camille V. Pilar (June 18, 2008). "Sizzling sisig and a side dish of stories". Manila Standard Today. http://www.manilastandardtoday.com/?page=goodLife1_june18_2008. Retrieved 2009-01-12.
