Product and marketing
The adhesive is marketed in glue sticks, glue tubes and in cans. Dendrite holds only a small portion of the adhesive market in India, which is dominated by Fevicol, who hold over 60% of the market share.
Its marketing logo is Bonding our world together.
Dendrite is produced by the Chandras' Chemical Factory (founded in 1973) under the umbrella of the P. C. Chandra Group. The chemical unit manufactures homopolymer and copolymer emulsions, including Dendrite.
Dendrite is probably best known due to it being regularly used for substance abuse as an inhalant - since Dendrite contains addictive volatile solvents. It is rated to be the most common form of substance abuse in Bhutan.
- See the Fevicol article for references
- Effective prevention of drug abuse and enhancement of treatment for drug abusers in the pre-sentencing stage, United Nations Asia and Far East Institute for the Prevention of Crime
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