Der Standard

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Der Standard
Type Daily newspaper
Owner(s) Oscar Bronner
Publisher Standard Verlagsgesellschaft m. b. H
Editor Alexandra Föderl-Schmid
Founded 19 October 1988; 26 years ago (1988-10-19)
Political alignment Left liberal
Headquarters Vienna[1]
Website Der Standard

Der Standard is an Austrian national daily newspaper which is published in Vienna (although the paper is produced in Tulln an der Donau in Lower Austria, due to lower taxes in that federal state). The daily has a broadsheet format.[2]

History and profile[edit]

Der Standard was founded by Oscar Bronner as a financial newspaper[3] and the first edition was published on 19 October 1988.[4] Bronner remains the paper's publisher and he is also nominally the editor-in-chief along with Alexandra Föderl-Schmid, who handles the day-to-day editing.[4] When Föderl-Schmid took over from Gerfried Sperl in July 2007, Der Standard became the first Austrian newspaper to have a female editor-in-chief. Der Standard sees itself as—in a Continental European sense (socially and culturally, but not economically)—liberal and independent. Third parties have described the paper as having a left-liberal stance.[5] Until 2007 the editor-in-chief of the daily was Gerfried Sperl.[5] Alexandra Föderl-Schmid succeeded him in the post.[5]

Although Der Standard is intended to be a national paper, in the past it had an undeniable tendency to focus on Vienna. This has been mitigated by having editorial offices in other federal states (currently Styria, Upper Austria and Carinthia) and the introduction of regional sections. Der Standard is a paper from which foreign media readily quote when an opinion from the Austrian press is required. Der Standard is one of Austria's best-selling quality newspapers[5] and on 18 June 2005 celebrated its 5000th edition.

Der Standard is published in accordance with the honour code of the Austrian press (which sets rules on matters such as a transparent division between news and comment and the right to privacy). The paper's general editorial stance could be described as socially liberal and most of its regular columnists also tend to this position, although guest writers come from a wide variety of political positions. As a participant in Project Syndicate Der Standard also regularly publishes commentary from individuals with an international reputation, whose work has worldwide distribution as part of this project.

Der Standard is published by the Standard Verlagsgesellschaft m. b. H. In August 2008, the newly created Bronner Online AG bought 49% of the shares of this company, which Süddeutscher Verlag had previously owned. The Bronner Family Foundation has long owned 41% of the shares, and Oskar Bronner himself owns the remaining 10%. Süddeutscher Verlag had bought into the company in December 1998; previously, between 1988 and April 1995, Axel Springer Verlag had owned 50% of the shares.

Since 2005 the paper has been cooperating with The New York Times and has published The New York Times International Weekly on Mondays, which is a six-page supplement, featuring select articles from the Times in English.[5] Der Standard participates in Atomium Culture, the Permanent Platform for European Excellence that brings together some of the most authoritative European universities, newspapers and businesses to increase the movement of knowledge: across borders, across sectors and to the public at large.

According to the 2007 Austrian Media Analysis Der Standard has 352,000 readers in Austria, which corresponds to a 5% share of all readers. With a share of 19.4%, Der Standard is the most widely read newspaper among people with college or university education. A full online edition (Der Standard digital) is available as an e-paper on a subscription-basis. The 2007 circulation of the daily was 74,857 copies.[6]

The circulation of Der Standard was 117,131 copies in 2008 and 108,772 copies in 2009.[7] It was 104,004 copies in 2010.[7] The paper had a circulation of 72,693 copies in 2011.[8][edit]

Der Standard has run its own web portal——since February 1995[9] and claims this was the first appearance of a German-language newspaper on the web. In Q4 of 2011, according to Die Österreichische Webanalyse,[10] had a readership of 1,135,000 unique users (2,379,231 unique clients in December 2011)[11] and is consequently one of the largest and most wide-ranging web portals in Austria. Articles published online can be commented on by registered users. The portal publishes articles on women's issues and feminism. In 2011 yielded a higher profit than the print edition of Der Standard.[12]


  1. ^
  2. ^ "Biotechnology" (Report). EU. 31 May 2002. Retrieved 5 October 2013. 
  3. ^ "Despite Everything: The Oscar Bronner Story". Deutsches Haus. Retrieved 15 October 2013. 
  4. ^ a b "List of Attendees for 2013 Bilderberg Group Meeting". The Bilderberg Group. Retrieved 15 October 2013. 
  5. ^ a b c d e "Communicating Europe: Austria Manual". European Stability Initiative. 12 December 2007. Retrieved 12 October 2013. 
  6. ^ "Science News? Overview of Science Reporting in the EU". EU. 2007. Retrieved 5 October 2013. 
  7. ^ a b "National newspapers total circulation". International Federation of Audit Bureaux of Circulations. Retrieved 2 December 2014. 
  8. ^ Paul C. Murschetz (25 January 2014). State Aid for Newspapers: Theories, Cases, Actions. Springer Science & Business Media. p. 134. ISBN 978-3-642-35691-9. Retrieved 2 December 2014. 
  9. ^ José A. García Avilés; Klaus Meier; Andy Kaltenbrunner; Miguel Carvajal; Daniela Kraus (2009). "Newsroom integration in Austria, Spain and Germany". Journalism Practice 3 (3). doi:10.1080/17512780902798638. Retrieved 27 November 2014. 
  10. ^ "Daten". ÖWA Plus. Retrieved 12 October 2013. 
  11. ^ "ÖWA - Dezember". ÖWA. 1 January 2012. Retrieved 12 October 2013. 
  12. ^ "Branchenuebersicht". Der Standard. 20 April 2012. Retrieved 12 October 2013. 


External links[edit]