Design brief

A design brief is a comprehensive written document for a design project developed in concert by a person representing the business need for design and the designer. The document is focused on the desired results of design – not aesthetics. Design briefs are commonly used in a consulting engagements, when an independent designer or a design agency executes a design on behalf of a client. They are less common when the designer is in-house.

Design briefs are an extremely important part of the functions of companies and corporations, especially engineering firms. A regular design brief will use the following layout:

1. Title page
2. Table of contents
3. History
   • Company history
4. Company Profile
   • Specializations
   • Designer Profile
   • Company Name
   • Past Accomplishments
5. Problem Statement
   • Problem Description
   • Constraints
   • Budget
   • Time
   • Needs of the Problem
6. Goals
   • What you plan to accomplish
     • Due dates
7. Solution Analysis
   • Risks/Benefits
   • Planned Solutions
   • Sketches
8. Synopsis
   • Evaluation
   • Conclusion/Summary

See also

• Creative brief
• Product design specification, a comprehensive document that develops from the design brief.

External links

• Advice about writing design briefs