Designer's World

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Designer's World is a plug-and-play TV game – a single-game console which plugs directly into a television – made by Tiger Electronics, a subsidiary of Hasbro.[1] Aimed at pre-teen and teenage girls, the game revolves around the player building a successful fashion design company, while organizing fashion shows, managing the company's finances, and trying to keep the customers satisfied. Tiger Electronics also produced a similarly themed game also aimed at young teen girls, Dream Life.[2]


The game simulates both the business and design aspects of the fashion business. To operate a successful business in the game, players design the clothes they will sell, and then select from multiple models to show off their designs at fashion shows in Paris, New York, Tokyo and Milan.[3]


  1. ^ Hasbro pays tribute to Hassenfeld, gives shareholders glimpse of future, The Providence Journal, May 26, 2006.
  2. ^ Bednar, Joseph: Fun and Games, Business West: The Business Journal of Western Massachusetts, May 1, 2006.
  3. ^ Case, Susan: Holiday Gift Guide, Lifestyle Magazine, December 2006.

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