Desperate Scousewives

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Desperate Scousewives
Desperate Scousewives Title Card.png
Genre Reality television
Created by Tiffany Ballou
Louise Cowmeadow
Directed by James Abbadi
Stten Agro
Philip Wood
Starring
  • Amanda Harrington
  • Gill O'Toole
  • Jodie Lundstram
  • Sam Wools
  • Layla Flaherty
  • Chloe Cummings
  • Elissa Corrigan
  • Jaiden Micheal
  • Debbie O'Toole
  • Joe McMahon
  • Danny Latimer
  • Sean Clancy
Country of origin United Kingdom
Original language(s) English
No. of series 1
No. of episodes 8
Production
Executive producer(s) Michael Massey
Mal Young
Location(s) Liverpool
Running time 60 mins (inc. adverts)
Broadcast
Original channel E4
E4 HD
Picture format 1080i (HDTV)
Audio format 5.1
Original run 28 November 2011 (2011-11-28) – 16 January 2012 (2012-01-16)
External links
Website

Desperate Scousewives is a British reality television series based in Liverpool.[1] It premiered on E4 at 10:00pm on 28 November 2011.[2] It ran for eight episodes before being cancelled due to stagnating ratings and a perceived lack of interest in cast members from viewers.[3] The show gained favourable viewing figures for its first episode debuting with 500,000 viewers, 24% up on the E4 channel's slot average. However, episodes for the rest of the series were regularly below this figure and outside of the E4 Top 10 weekly rankings.[4]

The show's name is a play on words of the American comedy-drama Desperate Housewives and was said to be "Liverpool's answer to The Only Way Is Essex and Made in Chelsea".[5] Repeats began airing on 4Music from 26 April 2012,[6] sparking speculation from cast members that it may be a test run to recommission a new series on 4Music instead of E4.[7][8] However, E4 reaffirmed their decision several times about the show's cancellation via their official Twitter page despite cast members continually claiming that a second series is in production.[9]

Overview[edit]

Liverpool, the Pool of Life, centre of the universe, no contest. Why live anywhere else when you've got it all here? The amazing buildings, the brilliant shops, the coolest nightlife and music - we invented that and all you know. Chop us in half and we've got Scouser written all the way through us. We're loud and we're proud, it must be something that they put in that water, the Mersey that is. This is Liverpool and these are our very real stories.

—Jodie Lundstram, in the opening scene

When Desperate Scousewives debuted, E4 described it as the following, "Meet the strong, independent women who quite literally run this town, looking to make a name for themselves in the city famous for its big personalities, big dreams and even bigger hair. In a world revolving around football, fierce fashion, and that famous WAG style, Scouse girls and boys are all about having a boss night out on the town. But looking good is a 24/7 job as the ladies dress to impress to bag themselves the man of their dreams. The next generation of Liverpudlians determined to show the UK just what they're all about. Behind the blonde hair, 'Scouse eyebrows', football matches and club nights are real guys and girls determined to make a name for themselves, work hard and achieve a dream no matter how big or small. The girls spend every hard earned penny making sure they stand out from the crowd. And the boys of Liverpool have to work hard to keep up with them, woo them, and win their hearts. But they're not adverse to a bit of Premiership style preening themselves; some of Liverpool's most handsome and sought-after guys are pros at living a footballer's lifestyle, even if it is just off the pitch."[10]

Reception[edit]

Critical reception[edit]

The reaction to Desperate Scousewives was largely negative and prompted strong criticism from both the mainstream media and audiences alike. On social networking site Twitter, local Liverpudlians claimed that the show's cast were not representative of Liverpool and that they exploited it purely for entertainment purposes, as, despite its title, many cast members are not married and some did not even originate from Liverpool.[11] The content of the show was also criticised heavily as being scripted and devoid of plot or substance[12] and produced simply to establish a show based upon Merseyside following the format of other successful regional 'structured reality' shows such as The Only Way Is Essex, Made in Chelsea and Geordie Shore.[13]

Panned by critics, Keith Watson of Metro described Desperate Scousewives as "depressing viewing" adding that the show "simply takes the TOWIE template up the Mersey Tunnel, at the bleached bottom end of which you’ll find the most depressing bunch of faked-up, vacuous wannabes we've suffered since, well... the last of these unreal reality shows was launched. Five minutes in the company of Amanda, Joe, Layla and poison blogger Jaiden, and my faith in human nature was hitting zero. Not one of them can hold a conversation that’s not about themselves. They all live in a toxic, self-absorbed bubble. And they’re not even funny."[14] Television critic and columinst Ian Hyland of the Daily Mail also criticised the show, claiming that "even the best actors in the world couldn’t fake these levels of empty-headed, fame-hungry idiocy".[15]

Ratings[edit]

Episode viewing figures from BARB.[16]

Desperate Scousewives gained favourable viewing figures for its first episode debuting with 500,000 viewers, 24% up on the E4 channel's slot average. However, episodes for the rest of the series were regularly below this figure and outside of the E4 Top 10 weekly rankings.[4]

Episode no. Air date Total viewers E4 weekly ranking References
1 28 November 2011 Over 500,000 Outside Top 10 [4][16]
2 5 December 2011 655,000 8 [16]
3 12 December 2011 Under 548,000 Outside Top 10 [16]
4 19 December 2011 Under 553,000 Outside Top 10 [16]
5 26 December 2011 Under 516,000 TBA [16]
6 2 January 2012 Under 554,000 Outside Top 10 [16]
7 9 January 2012 Under 612,000 Outside Top 10 [16]
8 16 January 2012 Under 587,000 Outside Top 10 [16]

Cancellation[edit]

On 2 February 2012, E4 executive producers announced that they would not recommission Desperate Scousewives for a second series. A show insider claimed that "We had hoped Desperate Scousewives would really give TOWIE a run for its money, but sadly that's not been the case. For whatever reason people have just not warmed to the characters and there hasn't been a great buzz. Made in Chelsea, on the other hand, is really popular. People seem fascinated by their posh lives."[17]

Cast members[edit]

Cast member Age Occupation
Amanda Harrington 30 Model, appeared in the Hot Shots Calendar
Jodie Lundstram 24 Beautician, creator of the 'scouse brow'
Chloe Cummings 20 Part-time nurse, model and cousin of Sean
Layla Flaherty 28 Student
Debbie O'Toole 26 Model, former Miss Liverpool, younger sister of Gill
Gill O'Toole 30 Older sister of Debbie
George Panayiotou 24 Entrepreneur
Elissa Corrigan 26 Journalist
Sam Wooley 20 Student and Kate Middleton lookalike
Joe McMahon 28 Club promoter
Danny Latimer 27 DJ
Jaiden Micheal 29 Celebrity blogger
Adam Ramsey 28 Property manager
Chris Johnson 27 Salon owner and husband of Mark
Mark Johnson 25 Salon owner and husband of Chris
Sean Clancy 24 Footballer and brother of Abbey Clancy

References[edit]

  1. ^ "Desperate Scousewives - E4.com". E4. 28 November 2011. Retrieved 28 November 2011. /
  2. ^ "Desperate Scousewives - Starts Monday on E4". YouTube. 28 November 2011. Retrieved 28 November 2011. 
  3. ^ Liverpool-based dramality Desperate Scousewives axed after one series (VIDEO of Liverpool reaction) - Liverpool Echo
  4. ^ a b c Plunkett, John (29 November 2011). "Desperate Scousewives debuts with more than 500,000 viewers". The Guardian (London). 
  5. ^ "Desperate Scousewives: Meet the cast of Liverpool's answer to TOWIE". 15 November 2011. Retrieved 28 November 2011. 
  6. ^ Desperate Scousewives - Series 1 - Episode 1 - Desperate Scousewives - Channel 4
  7. ^ https://twitter.com/#!/keelylundstram/status/195195418278248448
  8. ^ https://twitter.com/#!/chrisscousewife/status/195238986233556992
  9. ^ https://twitter.com/#!/E4Tweets/status/195946420837171201
  10. ^ "Desperate Scousewives - About the show". 
  11. ^ Liverpool-born Desperate Scousewives producer Mal Young defends show as 'slice of Liverpool life' in face of fierce criticism - In The Mix Today - News - Liverpool Echo
  12. ^ Desperate Scousewives review: "At least it’s only on E4, which should help with the damage limitation" - Liverpool Local News - News - Liverpool Echo
  13. ^ Desperate Scousewives stars promise 'We're bigger and better than TOWIE' | Metro.co.uk
  14. ^ Desperate Scousewives, series 1, episode 1: TV review | Metro.co.uk
  15. ^ Hyland, Ian. "Have Mersey on us". Daily Mail (London). 
  16. ^ a b c d e f g h i "Weekly Top 10 Programmes". Broadcasters' Audience Research Board. 
  17. ^ Magrath, Andrea (1 February 2012). "Channel 4 not Desperate for a second series of Scousewives as it's rumoured show is axed after just one season". Daily Mail (London). 

External links[edit]