Destination Marketing Association International

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Destination Marketing Association International
Abbreviation DMAI
Formation 1914
Type Industry trade group
Headquarters

2025 M Street, NW, Suite 500

Washington, D.C.
Location
Region served Worldwide
Membership 658+ DMOs and CVBs
President & CEO Michael D. Gehrisch
Main organ Board of directors
Budget US$6,242,900[1]
Staff 29
Website www.DestinationMarketing.org

Destination Marketing Association International (DMAI) is a professional organization representing destination marketing organizations and convention and visitor bureaus worldwide.

As the world’s largest resource for official destination marketing organizations (DMOs), Destination Marketing Association International represents over 1,500 professionals from 658+ destination marketing organizations in more than 25 countries.

They provide members— professionals, industry partners, students and educators— with educational resources, networking opportunities and marketing benefits available worldwide.

They maintain an online bookstore and resource center, an e-mail discussion lists for members, professional certificates and designations (PDM, CDME), an accreditation program and an official online travel portal: OfficialTravelGuide.com. DMAI also owns the Meeting Information Network (MINT), the meetings and convention database.

Profile[edit]

Destination Marketing Association International (DMAI) is a professional organization representing destination marketing organizations and convention and visitor bureaus worldwide.

As the world’s largest resource for official destination marketing organizations (DMOs), Destination Marketing Association International represents over 2,500 professionals from 650+ destination marketing organizations in more than 30 countries.

They provide members — professionals, industry partners, students and educators — with educational resources, networking opportunities and marketing benefits available worldwide.

They maintain an online bookstore and resource center, an e-mail discussion lists for members, professional certificates and designations (PDM, CDME), an accreditation program and an official online travel portal: OfficialTravelGuide.com. DMAI also owns the empowerMINT.com, formerly called Meeting Information Network (MINT), the meetings and convention database.

Mission[edit]

DMAI's mission statement is To enhance the professionalism, effectiveness, and image of destination marketing organizations worldwide.

History[edit]

The present DMAI was founded in 1915 in St. Louis by sales representatives of 28 different US destinations as the Association of Convention Secretaries whose goal was to share accurate information about conventions, promote sound professional practices in the solicitation and servicing of meetings and conventions, and develop "scientific" principles of convention management. After adding an international member to the group in 1919, the decision was made to change the name the following year (1920) to the International Association of Convention Bureaus (IACB).[2] In 1974, the association changed its name again to the International Association of Convention and Visitors Bureau (IACVB) in order to reflect the growing importance of consumer travel. In August 2005, the association changed its name to become Destination Marketing Association International.[3]

References[edit]

  1. ^ "DMAI Annual report 2007-08". DestinationMarketing.org. 2008-07-29. Retrieved 2009-03-01. 
  2. ^ Ford, R.C.; Peeper, W.C. (2008). Managing Destination Marketing Organizations: The Tasks, Roles and Responsibilities of the Convention & Visitors Bureau Executive. Orlando, Fl: ForPer. 
  3. ^ "About DMAI - History". DestinationMarketing.org. 2009. Retrieved 2009-03-01. 

External links[edit]