DeusM

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DeusM was an integrated marketing services company launched in October 2010.[1] It was owned by United Business Media and led by Managing Director Stephen Saunders. The name is an abbreviation of "deus ex machina," a classical phrase signifying the resolution of a problem by an unexpected, god-like intervention.

DeusM offered services on two platforms, Community in a Box (CiaB), and Community Activation Platform (CAP), a modified version of CiaB.[2] According to the Financial Times, these "'community websites'...each of which is based on a specific theme such as Future Cities or Oncology...allow users to post their own content and are curated by a small team of editors and paid contributors."[3]

Chuck Richard, an analyst at media research company Outsell Inc described UBM's success in developing community sites as "a result of the scalability of the Community in a Box model."[4]

In 2013, UBM announced a decision to move its online business to the UBM DeusM community platform. EE Times made the transition in July, and has reported increased page views and messages. Light Reading followed in August, and Information Week was due to follow in October.[5]

Community in a Box (CiaB)[edit]

DeusM's services were based around a platform called "Community in a Box", a structured system for creating online communities. Communities can be centered on any industry or profession, and give enterprises and marketers the opportunity to engage with professional audiences. DeusM developed integrated Marketing as a Service (MaaS) solutions around these communities. Among the communities created by DeusM were Future Cities, Enterprise Efficiency and Internet Evolution.[6]

Design News, the trade publication for design engineers launched in 1946, became a United Business Media property following its sale by Canon Communications in 2010. In addition to its paper edition, published monthly, it now has a digital edition based on a DeusM CiaB platform.[7] It also produces video content for DeusM's YouTube channel.

CiaB content includes articles (blogs) by editorial staff and freelance contributors, video blogs, digital audio shows, and online university courses. Contributors of written or video blogs to DeusM CiaB sites have included:

Streaming radio guests have included:

Community Activation Platform (CAP)[edit]

Community Activation Platforms are modified versions of CiaBs. They are online communities with single sponsors. For example, the CAP site Microcontroller Central was sponsored by NXP Semiconductors, affording NXP "a chance to build a dialogue with engineers who do not already have a relationship with the company.".[8]

Among other CAPs created by DeusM were 21st Century IT, Medical Packaging Innovation, and The Mobility Hub.

As of February, 2014, Saunders rejoined Light Reading, having reacquired the company from UBM Tech. The DeusM webpage redirects to UBM Tech.

References[edit]

  1. ^ Steve Smith, "UBM Launches b2b ‘Marketing-as-a-Service’ DeusM", Min Online, Friday, October 15, 2010)
  2. ^ UBM DeusM
  3. ^ Robert Cookson, "UBM's cautious forecast spooks investors" Financial Times, March 1, 2013
  4. ^ Charlotte Woolard, "DeusM's Future Cities Community Spans UBM Markets" BTOB Online November 2, 2012
  5. ^ Charlotte Woodward, "UBM Tech advances DeusM strategy," BtoB Online Media Business, September 10, 2013
  6. ^ Alex Palmer, "UBM launches targeted social media company DeusM", Direct Marketing News, October 14, 2010
  7. ^ Web Marketing Association 2012 Web Wards
  8. ^ Charlotte Woolard, "NXP online community engages engineers" BTOB Online November 20, 2012