DiGi Telecommunications

From Wikipedia, the free encyclopedia
Jump to: navigation, search
For other uses, see Digi (disambiguation).
Digi.Com Berhad
Public (Bursa Malaysia)
Industry Telecommunication
Founded 1995, Publicly listed 1997, known as Mutiara Swisscom Bhd. The name of Digi Swisscom Bhd., the holding company of Digi Telecommunications Sdn. Bhd., was changed to Digi.Com Berhad in 2000
Headquarters D'House, Subang Hi-Tech Industrial Park, Shah Alam, Selangor
Key people
Albern Murty (CEO)
Sigve Brekke (Chairman)
Haroon Bhatti (Chief Human Resource Officer)
Karl Erik Brøten (Chief Financial Officer)
Christian Thrane (Chief Marketing Officer)
Loh Keh Jiat (Chief Sales Officer)
Eugene Teh (Chief Corporate Affairs Officer)
Kesavan Sivabalan (Chief Network Officer)
Orsolya Sekerka (Chief IT Officer)
Products Telecommunication Services
Mobile Services
Cable Television
Revenue Increase MYR 6.733 billion 2013[1]
MYR 6.361 billion 2012[1]
Increase MYR 1.706 billion 2013[1]
MYR 1.206 billion 2012[1]
Number of employees
1,500
Subsidiaries DiGi Telecomunications Sdn. Bhd.
Pay By Mobile Sdn. Bhd.
Slogan "Lets Inspire"
Website www.digi.com.my

Digi Telecommunications Sdn. Bhd., DBA Digi, is a mobile service provider in Malaysia. It is owned in majority by Telenor ASA of Norway with 49%. On 24 May 1995 Digi became the first telco in Malaysia to launch and operate a fully digital cellular network.

They were also the first to offer GPRS (2.5G) and later EDGE (2.75G) in Malaysia in 14 May 2004. DiGi primarily uses the 1800 MHz band for GSM with the network code of 50216.

Digi is listed on the Bursa Malaysia under the Infrastructure category act.

It uses the native dialling prefix identifier of "010", "016", "0143", "0146" and "0149", although with the implementation of Mobile number portability mandated by the Malaysian government this does not apply to subscribers who switched from their old mobile service provider over to Digi. At the moment, switching to DiGi is free.

In 2014, Digi was ranked 100th on Forbes World’s Most Innovative Companies 2014.[2] Digi was the only Malaysian company, and the only telecommunications operator from Asia to be on the list.

Products and services[edit]

DiGi logo until 2015

Digi Telecommunications Sdn. Bhd. provides a variety of mobile communication services. These services include voice under their prepaid plans & postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services.

Digi Telecommunications Sdn. Bhd. started a project called 'Happy'. A group of Digi Telecommunications Sdn. Bhd. staff handle this special project and provide a new brand of Mobile Virtual Network Operators (MVNO) called Happy Prepaid.

Digi is also the second operator to offer the iPhone on 1 April 2010.

Digi is the first Telco in Malaysia to introduce Mobile Number Selection service which was implemented in 2008. This service enable the subscriber to choose their own number instead of following the traditional way of purchasing a new SIM that has been pre-assign with fix mobile number.

Since December 2011, Digi began upgrading its network of 5,000 network sites to LTE. The upgrade is to allow expanding its EDGE and 3G services (into using dual-channel HSPA+) to 95.8% of Malaysians and having a greener and energy-efficient environment.

Digi operates 2G GSM/GPRS/EDGE, 3G WCDMA/HSPA+, 4G LTE network. [3] However the LTE coverage currently only covers part of the Klang Valley and several other metropolitan cities and holiday destinations. Digi claims it's because the LTE infrastructure is under further testing and the LTE transceiver on the sites will be switched on as testing on the site concludes.

Frequencies used on Digi Network in Malaysia
Frequency Frequency Width Protocol Notes
1800 MHz (1760~1785,1855~1880) 2*25 MHz GSM/LTE
2100 MHz (1935~1950, 2125~2140) 2*15 MHz UMTS/HSPA
2600 MHz 2*10 MHz LTE

Subscribers[edit]

As of 4th quarter of 2014, Digi has 11.4 million subscribers (9.65 million Prepaid, and 1.70 million Postpaid customers). 47% of the subscribers are on smartphones, while 56% are internet users.[4] Digi is the third largest mobile operator in Malaysia.

Top shareholders[edit]

Competitors[edit]

Digi competes directly with Maxis, Celcom and U Mobile, Mobile Virtual Network Operator (MVNO), TuneTalk [1] and XOX.

Digi also competes indirectly with broadband services provider such as TM, P1, Redtone, Amax, and YES 4G

Yellow Coverage Fellow TVCs[edit]

At the end of 2006, Digi relaunched its brand campaign after 18 months of absence with Yellow Coverage Fellow (or more officiously called, YCF) through a series of television commercials. Originally called Yellow Man, until renamed by Digi's marketing team, YCF was created by Naga DDB, Digi's advertising agency.

Entitled “Digi Yellow“, and taglined “Digi’s Widest Coverage. Always with you.“, the commercials incorporated an upbeat theme song "I Will Follow You" that is based on the 1963 Billboard Hot 100 No.1 song "I Will Follow Him" by Little Peggy March. Public response to the campaign was very positive.

References[edit]

External links[edit]