|Founded||1995, Publicly listed 1997, known as Mutiara Swisscom Bhd. The name of DiGi Swisscom Bhd., the holding company of DiGi Telecommunications Sdn. Bhd., was changed to DiGi.Com Berhad. in 2000|
|Headquarters||D'House, Subang Hi-Tech Industrial Park, Shah Alam, Selangor|
|Key people||Henrik Clausen (CEO)
Sigve Brekke (Chairman)
Suriahni Abdul Hamid (Head, Human Resource Development)
Terje Borge (CFO)
Christian Thrane (Head, Strategy & Corporate Affairs)
Ole Martin Gunhildsbu (CTO)
Chan Nam Kiong (Head, Customer and Channels)
Albern Murty (Head, Marketing)
|Revenue|| MYR 5.964 billion 2011
MYR 5.406 billion 2010
|Net income|| MYR 1.254 billion 2011
MYR 1.178 billion 2010
|Subsidiaries||DiGi Telecomunications Sdn. Bhd.
Pay By Mobile Sdn. Bhd.
DiGi Telecommunications Sdn. Bhd., DBA DiGi, is a mobile service provider in Malaysia. It is owned in majority by Telenor ASA of Norway with 49%. On 24 May 1995 DiGi became the first telco in Malaysia to launch and operate a fully digital cellular network.
DiGi is listed on the Bursa Malaysia under the Infrastructure category act.
It uses the native dialling prefix identifier of "010", "016", "0143", "0146" and "0149", although with the implementation of Mobile number portability mandated by the Malaysian government this does not apply to subscribers who switched from their old mobile service provider over to DiGi. At the moment, switching to DiGi is free.
Products and services
DiGi Telecommunications Sdn. Bhd. provides a variety of mobile communication services. These services include voice under their prepaid plans & postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services.
DiGi Telecommunications Sdn. Bhd. started a project called 'Happy'. A group of DiGi Telecommunications Sdn. Bhd. staff handle this special project and provide a new brand of Mobile Virtual Network Operators (MVNO) called Happy Prepaid.
DiGi is also the second operator in Malaysia to offer the iPhone on April 1, 2010.
DiGi is the first Telco in Malaysia to introduce Mobile Number Selection service which was implemented in 2008. This service enable the subscriber to choose their own number instead of following the traditional way of purchasing a new SIM that has been pre-assign with fix mobile number.
Since December 2011, DiGi began upgrading its network of 5,000 network sites to LTE. The upgrade is to allow expanding its EDGE and 3G services (into using dual-channel HSPA+) to 95.8% of Malaysians and having a greener and energy-efficient environment. DiGi aims to be the first fully LTE-equipped network in Malaysia upon completion in 2013. DiGi brands the network as "The Tomorrow Network".
DiGi has a 3G network branded as Turbo 3G which was launched on December 2009. DiGi's Turbo 3G has a speed of up to 14.4 Mbit/s via HSPA network. Turbo 3G covers now most populated areas in Malaysia. This service is available for their prepaid,postpaid and broadband users. Ironically, while other providers offer speeds up to 42Mbit/s, DiGi's speeds are still capped at around 700Kbit/s-1Mbit/s for postpaid and 396Kbit/s for prepaid users.
- Telenor Asia Pte Ltd - Owning 49% majority controlling stake
- Employees Provident Fund Board (Malaysian superannuation fund)
- TimeDotCom Berhad
Yellow Coverage Fellow TVCs
At the end of 2006, DiGi relaunched its brand campaign after 18 months of absence with Yellow Coverage Fellow (or more officiously called, YCF) through a series of television commercials. Originally called Yellow Man, until renamed by DiGi's marketing team, YCF was created by Naga DDB, DiGi's advertising agency.
Entitled “DiGi Yellow“, and taglined “DiGi’s Widest Coverage. Always with you.“, the commercials incorporated an upbeat theme song "I Will Follow You" that is based on the 1963 Billboard Hot 100 No.1 song "I Will Follow Him" by Little Peggy March. Public response to the campaign was very positive