DiGi Telecommunications

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For other uses, see Digi (disambiguation).
DiGi.Com Berhad
Type Public (Bursa Malaysia)
Industry Telecommunication
Founded 1995, Publicly listed 1997, known as Mutiara Swisscom Bhd. The name of DiGi Swisscom Bhd., the holding company of DiGi Telecommunications Sdn. Bhd., was changed to DiGi.Com Berhad in 2000
Headquarters D'House, Subang Hi-Tech Industrial Park, Shah Alam, Selangor
Key people Lars-Ake Norling (CEO)
Sigve Brekke (Chairman)
Suriahni Abdul Hamid (Head, Human Resource Development)
Karl Erik Brøten (CFO)
Christian Thrane (Head, Strategy & Corporate Affairs)
Albern Murty (COO)
Chan Nam Kiong (Head, Customer and Channels)
Albern Murty (Head, Marketing)
Products Telecommunication Services
Mobile Services
Cable Television
Revenue Increase MYR 6.733 billion 2013[1]
MYR 6.361 billion 2012[1]
Net income Increase MYR 1.706 billion 2013[1]
MYR 1.206 billion 2012[1]
Employees 1,500
Subsidiaries DiGi Telecomunications Sdn. Bhd.
Pay By Mobile Sdn. Bhd.
Website www.digi.com.my

DiGi Telecommunications Sdn. Bhd., DBA DiGi, is a mobile service provider in Malaysia. It is owned in majority by Telenor ASA of Norway with 49%. On 24 May 1995 DiGi became the first telco in Malaysia to launch and operate a fully digital cellular network.

They were also the first to offer GPRS (2.5G) and later EDGE (2.75G) in Malaysia in 14 May 2004. DiGi primarily uses the 1800 MHz band for GSM with the network code of 50216.

DiGi is listed on the Bursa Malaysia under the Infrastructure category act.

It uses the native dialling prefix identifier of "010", "016", "0143", "0146" and "0149", although with the implementation of Mobile number portability mandated by the Malaysian government this does not apply to subscribers who switched from their old mobile service provider over to DiGi. At the moment, switching to DiGi is free.

In 2014, DiGi was ranked 100th on Forbes World’s Most Innovative Companies 2014.[2] DiGi was the only Malaysian company, and the only telecommunications operator from Asia to be on the list.

Products and services[edit]

DiGi Telecommunications Sdn. Bhd. provides a variety of mobile communication services. These services include voice under their prepaid plans & postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services.

DiGi Telecommunications Sdn. Bhd. started a project called 'Happy'. A group of DiGi Telecommunications Sdn. Bhd. staff handle this special project and provide a new brand of Mobile Virtual Network Operators (MVNO) called Happy Prepaid.

DiGi is also the second operator in Malaysia to offer the iPhone on 1 April 2010.

DiGi is the first Telco in Malaysia to introduce Mobile Number Selection service which was implemented in 2008. This service enable the subscriber to choose their own number instead of following the traditional way of purchasing a new SIM that has been pre-assign with fix mobile number.

Since December 2011, DiGi began upgrading its network of 5,000 network sites to LTE. The upgrade is to allow expanding its EDGE and 3G services (into using dual-channel HSPA+) to 95.8% of Malaysians and having a greener and energy-efficient environment. DiGi aims to be the first fully LTE-equipped network in Malaysia upon completion in 2013. DiGi brands the network as "The Tomorrow Network", however DiGi failed to achieve it's goal and not only its LTE network coverage is the smallest in the country at the moment, it was the last telco to launch 4G in the country.[3]

DiGi operates 2G GSM/GPRS/EDGE, 3G WCDMA/HSPA+, 4G LTE network. [4]

Frequencies used on DiGi Network in Malaysia
Frequency Frequency Width Protocol Notes
1800 MHz (1760~1785,1855~1880) 50 MHz GSM
2100 MHz (1935~1950, 2125~2140) 30 MHz UMTS/HSPA
2600 MHz 20 MHz LTE

Top shareholders[edit]

Competitors[edit]

DiGi competes directly with Maxis, Celcom and U Mobile, Mobile Virtual Network Operator (MVNO), TuneTalk [1] and XOX.

DiGi also competes indirectly with broadband services provider such as TM, P1, Redtone, Amax, and YES 4G

Yellow Coverage Fellow TVCs[edit]

At the end of 2006, DiGi relaunched its brand campaign after 18 months of absence with Yellow Coverage Fellow (or more officiously called, YCF) through a series of television commercials. Originally called Yellow Man, until renamed by DiGi's marketing team, YCF was created by Naga DDB, DiGi's advertising agency.

Entitled “DiGi Yellow“, and taglined “DiGi’s Widest Coverage. Always with you.“, the commercials incorporated an upbeat theme song "I Will Follow You" that is based on the 1963 Billboard Hot 100 No.1 song "I Will Follow Him" by Little Peggy March. Public response to the campaign was very positive.

References[edit]

External links[edit]