Digiorno manufactures 250,000 pizzas each day for national sale in the continental United States. Formulated and created by Kraft, DiGiorno pizzas has been available nationally in the U.S. since 1996. DiGiorno originated with pastas and sauces in 1991. Delissio frozen pizzas were launched in Canada in 1999, although Kraft had previously used the Delissio brand for other pizza products in the late 1980s. The brand's slogan is "It's not delivery. It's DiGiorno/Delissio.", which suggests that their frozen pizzas are of high enough quality that they might be mistaken for fresh pizzeria pizzas. In the U.S., sports personality Dick Vitale is the primary pitchman, and has appeared in TV commercials for the pizza.
Some DiGiorno pizzas, primarily the 12" rising variety, use mechanically separated chicken as a meat ingredient in their pepperoni and sausage toppings, while others use more traditional ingredients.
In 2013, Digiorno's dairy supplier Foremost Farms USA dropped Wiese Brothers Farm after the animal rights organization Mercy for Animals released undercover footage showing workers there beating, dragging and whipping dairy cows, some of which appear unable to walk, while others have infected or freely bleeding wounds. Nestlé and Foremost Farms USA denied any knowledge of the abuse.
- Michael Hartnett (2001-10-01). "Frozen (in) Canada". Frozen Food Age. Retrieved 2010-11-11.
- "Canadian Trade-Mark Data - application no. 0601019 (Delissio)". Canadian Intellectual Property Office. Retrieved 2010-11-11.
- Ingredients: DiGiorno Pizza: Pepperoni
- Ingredients: DiGiorno Pizza, Rising Crust Supreme
- Ingredients: DiGiorno Pizza Ultimate Toppings: Pepperoni
- "Nestlé to acquire Kraft Foods' frozen pizza business". Nestlé. 2010-01-05. Retrieved 2010-01-08.
- Matthias Wabl (2010-01-05). "Nestlé Buys Kraft Pizza Unit for $3.7 Billion, Spurns Cadbury". Bloomberg. Retrieved 2010-11-11.
- "DiGiorno Dairy Supplier Drops Farm Accused Of Animal Abuse (VIDEO)". The Huffington Post. December 10, 2013. Retrieved 2013-12-11.
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