DiGiorno

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Baked DiGiorno pepperoni pizza

DiGiorno and Delissio are a co-owned brand of frozen pizzas sold in the United States and Canada, respectively.

About[edit]

DiGiorno manufactures over 250,000 pizzas each day for consumers for national sale in the continental United States.[citation needed] The DiGiorno product line originally offered pastas and sauces in 1991, and pizzas have been available nationally in the U.S. since 1996.

Delissio frozen pizzas were launched in Canada in 1999,[1] although Kraft had previously used the Delissio brand for other pizza products in the late 1980s.[2]

The brand's slogan is "It's not delivery. It's DiGiorno/Delissio.", which suggests that their frozen pizzas are of high enough quality that they might be mistaken for fresh pizzeria pizzas. In the U.S., sports personality Dick Vitale is the primary pitchman, and has appeared in TV commercials for the pizza.

Some DiGiorno pizzas, primarily the 12" rising variety, use mechanically separated chicken as a meat ingredient in their pepperoni and sausage toppings, while others use more traditional ingredients.[3][4][5]

Some DiGiorno's pizzas are boxed with cookies, breadsticks, or wyngz.

In 2010, Kraft sold the DiGiorno and Delissio brands, along with the rest of its frozen pizza business, to Swiss-based food manufacturer Nestlé.[6] The move helped to finance Kraft's bid for Cadbury, while also effectively ensuring that Nestlé would not submit a competing bid for the confectionery company.[7] Since Nestlé acquired Kraft's frozen pizza business in 2010, the DiGiorno brand has expanded to include bonus appetizers in a box, including breadsticks, boneless chicken pieces, and Toll House cookies.

In 2013, DiGiorno's dairy supplier Foremost Farms USA dropped Wiese Brothers Farm after the animal rights organization Mercy for Animals released undercover footage showing workers there beating, dragging and whipping dairy cows, some of which appear unable to walk, while others have infected or freely bleeding wounds. Nestlé and Foremost Farms USA denied any knowledge of the abuse.[8]

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