Diane Pernet (born in Washington, D.C., United States) is a Paris-based American-born French international fashion blogger and critic. She is also the founder of ASVOFF ( A Shaded View on Fashion Film).
Diane Pernet photographed by Alessandro Simonetti
|Occupation||Founder/Director of ASVOFF, fashion blogger and critic|
Pernet was a New York fashion designer in the 1980s, a costume designer for movies and worked as the woman's fashion editor for Joyce magazine, and as a fashion editor for Elle.com and Vogue.fr. She is the creator of the blog A Shaded View on Fashion (ASVOF) and the Founder and Director of a fashion film festival, A Shaded View on Fashion Film (ASVOFF).
Pernet has curated CIneOpera, a series of films by the composer/director Michael Nyman in 2010 at Corso Como, a fashion/art exhibition and an ASVOFF film program at the New York Art Fair, SCOPE in 2010. She co-curated NOOVO fashion and photography festival in Santiago de Compostela in 2007. On March 30, 2008 she was invited by the Metropolitan Museum in NYC to be on their blog-mode panel and recognized as one of the 3 most influential fashion blogs.
Pernet received a degree in documentary filmmaking from Temple University and she has been making small low-fi movies for years. She also worked as a costume designer for, amongst others, director Amos Gitai.
Designer in the 80’s of her own brand in New York for 13 years, Diane Pernet moved to Paris two decades ago[when?] and left the backstage behind to begin a career reporting on fashion. Her first job in Paris was as a costume designer for Amos Gitai's 1992 film Golem l'Esprit d'Exile. Work for the CBC’s Fashion Files programme led to an appointment at Joyce magazine where she was the woman's fashion editor for five years. At Elle.com, she was “Dr. Diane”, who gave style advice, and for Vogue.fr she worked to present the runways.
In September 2006, Mark Eley of Eley Kishimoto commissioned her to make a road movie of the brand's men's wear launch and as well as making a documentary film she life-blogged the entire journey from London to Monte Carlo. his film was the impulse behind the launch of Diane's first fashion film festival 'You Wear it Well" which she co-curated with her LA correspondent and was launched in Los Angeles at CineSpace in 2006. In 2008 founded and curated A Shaded View On Fashion Film (ASVOFF) a traveling international event built upon a competition of short fashion, style and beauty films. For its Paris launch, ASVOFF took the form of a festival showcasing feature films, documentaries, conferences, performances and installations 
Pernet was recognised in 2008 for her pioneering spirit in digital media when she was chosen as one of three influential global bloggers to take part in a panel celebrating a seminal fashion exhibition at New York’s venerated Metropolitan Museum of Art.
Other projects of Diane Pernet included being a talent scout for the Hyères Festival from 2002-2011, she was the Co-Editor-in-Chief of Zoo Magazine (Germany) from 2007- April 2012 and in April 2012, she edited one issue of Ninja, a fashion, art and photography magazine that is printed in French and English. Also Pernet has covered fashion for MFF since 2011. She has a special appearance in the new film by Larry Clark The Smell of Us, which will be released in January 2015.
At the age of 28 Diane Pernet married to her first husband Norman, who she has met at the dentist chair. He died in a car accident three years later. After his death, Diane has been married three more times.
Pernet is the 2012 recipient of the distinguished FAD Medal from the Barcelona-based cultural institution devoted to the promotion of design and creativity, FAD (Fostering Arts and Design).
Pernet is the recipient of the Felicidad Duce Fashion award in its 13th edition for her extraordinary career as a fashion editor, for pioneering writing about fashion on the internet and becoming leader of bloggers. Also as being the godmother of the world's emerging fashion talent as well as her sensitivity to the film genre that combines art, film and fashion photography. The Escola Superior de Disseny Felicidad Duce Barclona created this award in honor of its founder Ms. Felicidad Duce.The award ceremony is 18 April 2013.[
Pernet was awarded by the President and Executive board of Asian Couture Federation the Award of Excellence for her outstanding contribution to fashion journalism in September 2014 in Perth, Australia.
Diane Pernet was invited by the School of the Art Institute of Chicago to be their 2015 Legend of Fashion Honoree for her career as a critic, filmmaker and style icon. The ceremony is scheduled on May 8, 2015.
A Shaded View on Fashion
A Shaded View on Fashion (ASVOF) is the fashion and art culture blog of Diane Pernet. She created www.ashadedviewonfashion.com in 2005 “to inspire and be inspired by creation of our times and to propose options”. The ASVOF blog combines photos, drawings, short films, texts and interviews for an inside view on the fashion industry. The readers of the blog are referred to as ‘Shaded Viewers’.
- "Zoo Magazine". Zoomagazine.de. Retrieved 2011-08-02.
- "Diane Pernet on Tavi, Fashion Film, and the Future of Catwalks – Fashionista: Fashion Industry News, Designers, Runway Shows, Style Advice". Fashionista.com. 2010-08-12. Retrieved 2011-08-02.
- Diane Pernet 2009 press release, p. 2
- Diane Pernet 2009 press release, p. 9
- "A Hyères, les belles rencontres de la photographie et de la mode". LeMonde.fr. Retrieved 2011-08-02.
- Interview with Diane Pernet on the 9th of October in Paris
- Time Magazine: Diane Pernet on Thai fashion designers
- The Times: 40 bloggers who really matter
- The Times: Bloggers are snapping up front row seats at London Fashion Week
- Diane Pernet talks about her personal style
- Collin McDowell: Diane Pernet, The Shaded Lady
- TMagazine: DIane Pernet: The original style blogger on fashion and film
- L'Officiel: Diane Pernet: Rencontre avec la grande dame noire de la mode
- Diane Pernet: Blogger Profile
- Les films de mode avec Diane Pernet