Dianetics: The Modern Science of Mental Health

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Dianetics: The Modern Science of Mental Health  
Dianetics.JPG
1st edition cover
Author Lafayette Ronald Hubbard
Country United States of America
Language English
Genre(s) Self-help
Publisher Hermitage House
Publication date 9 May, 1950

Dianetics: The Modern Science of Mental Health (often abbreviated as DMSMH) is a book by L. Ron Hubbard which sets out self-improvement techniques he had developed, called Dianetics. The book is also one of the canonical texts of Scientology.[1]

In the best-selling self-help book[2][3], first published in 1950, Hubbard wrote that he had isolated the "dynamic principle of existence", which he states as "Survive", and presents his description of the human mind. He identifies the source of "human aberration" as the "reactive mind", a normally hidden but always conscious area of the mind, and certain cellular recordings ("engrams") stored in it. Dianetics describes counseling (or "auditing") techniques which Hubbard claimed would get rid of engrams and bring major therapeutic benefits.

The book earned scathing reviews from critics, who charge that it presents these claims in superficially scientific language but without evidence. Despite this, the book proved a major commercial success on its publication, although B. Dalton's officials state that these figures were inflated by Hubbard's Scientologist-controlled publisher, who had groups of Scientologists each purchase dozens or even hundreds of copies of Hubbard's books, and who sold these back to the same retailers.[4]

Contents

[edit] Background

Before the publication of Dianetics, L. Ron Hubbard was a prolific writer for pulp magazines. He had attended George Washington University Engineering School, but did not graduate.[5]

According to Hubbard, the ideas in Dianetics were developed over twelve years of research, although many of his friends at the time said this was entirely mythical.[5] The first public outline of those ideas was an article in the pulp magazine Astounding Science Fiction, appearing a few weeks before the publication of the book.[5] Hubbard claimed to have written Dianetics in three weeks.[6] His writing speed was assisted by a special typewriter which accepted paper on a continuous roll and which had dedicated keys for common words like "the" or "but".[5] An early version of the book was rejected by numerous publishers and was later sold under the name Original Thesis.[5]

[edit] Content

Dianetics purports to reveal revolutionary discoveries about the source of psychosomatic illness, neuroses and other mental ailments, as well as an exact, infallible way of permanently curing them.[5] Hubbard divides the human mind into an "analytic mind" which supposedly functions perfectly, and a "reactive mind" which is incapable of thinking or making distinctions. When the analytic mind is unconscious, the reactive mind physically records memories called "engrams". Misinterpretation of these engrams by the reactive mind cause damage later in life. By a process called "Dianetic auditing", the book promises, people can achieve a superhuman state called "Clear" with superior IQ, morally pure intentions and greatly improved mental and physical health. In August 1950, Hubbard predicted that Clears would become the world's new aristocracy, although he admitted that he had not achieved the state himself.[5]

[edit] Initial publication

Dianetics was first published May 9, 1950 by Hermitage House, a New York-based publisher of psychiatric textbooks whose head, Arthur Ceppos, was also on the Board of Directors of the Hubbard Dianetic Research Foundation.[7] The book became a nationwide bestseller, selling over 150,000 copies within a year. Due to the interest generated, a multitude of "Dianetics clubs" and similar organizations were formed for the purpose of applying Dianetics techniques. Hubbard himself established a nationwide network of Dianetic Research Foundations, offering Dianetics training and processing for a fee.

The original edition of the book included an introduction by J.A. Winter, M.D., an appendix on "The Philosophic Method" by Will Durant (reprinted from The Story of Philosophy, 1926), another on "The Scientific Method" by John W. Campbell and a third appendix by Donald H. Rogers. These contributions are omitted from editions of Dianetics published since about the start of the 1980s.

[edit] Reception

Although it received an initial positive public response,[5] Dianetics was strongly criticized by scientists and medical professionals for its scientific deficiencies. The American Psychological Association passed a resolution in 1950 stating of Dianetics "the fact that these claims are not supported by empirical evidence of the sort required for the establishment of scientific generalizations."[8]

Despite a couple of favourable reviews from medical doctors, Dianetics has had very hostile reviews from many, or almost all, sources.[9] An early review in The New Republic summed up the book as "a bold and immodest mixture of complete nonsense and perfectly reasonable common sense, taken from long-acknowledged findings and disguised and distorted by a crazy, newly invented terminology" and warned of medical risks: "it may prove fatal to have put too much trust in the promises of this dangerous book."[10]

Reviewing the book for Scientific American in 1951, physicist Isidor Isaac Rabi criticised the lack of either evidence or qualification, saying it "probably contains more promises and less evidence per page than has any publication since the invention of printing."[11] An editorial in Clinical Medicine summarised the book as "a rumination of old psychological concepts, (...) misunderstood and misinterpreted and at the same time adorned with the halo of the philosopher's stone and of an universal remedy," which had initiated "a new system of quackery of apparently considerable dimensions."[12] According to Consumer Reports, the book over-extends scientific and cybernetic metaphors, and lacks the needed case reports, experimental replication and statistical data to back up its bold claims.[13] Both Consumer Reports and Clinical Medicine also warned of the danger that the book would inspire unqualified people to harmfully intervene in others' mental problems.

These warnings were echoed by psychoanalyst Erich Fromm, who contrasted the sophistication of Freud's theories with the "oversimplified" and "propagandistic" ideas offered by Dianetics. The latter's extremely mechanistic view of the mind had no need for human values, conscience or any authority other than Hubbard himself.[14] A similar point was made by psychologist Rollo May in the New York Times, arguing that Dianetics unwittingly illustrates the fallacy of trying to understand human nature by invariant mathematical models taken from mechanics.[15]

A review by semantics expert S. I. Hayakawa described Dianetics as an example of fiction-science, meaning that it borrows several linguistic techniques from science fiction to make fanciful claims seem plausible.[16] Science fiction, he explained, relies on vividly conveying imaginary entities such as Martians and rayguns as though they were commonplace. Hubbard was doing this with his fantastic "discoveries", perhaps fooling even himself.

Science writer Martin Gardner criticised the book's "repetitious, immature style" likening it to the grand pseudoscientific pronouncements of Wilhelm Reich. "Nothing in the book remotely resembles a scientific report," he wrote.[5]

More recently, the book has been described by Salon.com as "a fantastically dull, terribly written, crackpot rant," which covers a lack of credible evidence with mere insistence[17] and the The Daily Telegraph called it a "creepy bit of mind-mechanics" which would cause rather than cure depression.[18]

See scientific evaluations of Dianetics for more on the scientific debate.

[edit] Publication history

It is unclear how many editions there have been, but at least 60 printings are said to have been issued by 1988, almost all having been printed by the Church of Scientology and its related organizations.[19]

Current editions are published by Bridge Publications, a Church-owned imprint. Over twenty million copies have been sold, according to the cover of the latest paperback books. The following statement is included on the copyright page of all editions: "This book is part of the works of L. Ron Hubbard, who developed Dianetics spiritual healing technology and Scientology applied religious philosophy. It is presented to the reader as a record of observations and research into the nature of mind and spirit, and not a statement of claims made by the author..."

According to Bridge Publications, 83 million copies of Dianetics were sold in the forty years after publication.[20] According to Nielsen BookScan, the book has sold 52,000 copies between 2001 and 2005.[21] The book has been very aggressively marketed, often in ways that are unusual for the book industry,[20] for instance appearing as one of the twelve sponsors of the Goodwill Games under a $4 million agreement between Bridge Publications and Turner Broadcasting System.[22] Bridge Publications also sponsors NASCAR racer and Scientologist Kenton Gray, who races as the "Dianetics Racing Team" and whose No. 27 Ford Taurus is decorated with Dianetics logos.[23]

Various sources allege that the book's continued sales have been manipulated by the Church of Scientology and its related organizations ordering followers to buy up new editions to boost sales figures.[20] According to a Los Angeles Times exposé published in 1990, "sales of Hubbard's books apparently got an extra boost from Scientology followers and employees of the publishing firm [Bridge Publications]. Showing up at major book outlets like B. Dalton and Waldenbooks, they purchased armloads of Hubbard's works, according to former employees."[4]

[edit] Role in Scientology

Current edition cover, featuring Xenu's volcano bombs

Scientologists regard the publication of Dianetics: The Modern Science of Mental Health as a key historical event for their movement and the world, and refer to the book as "Book One." In Scientology, years are numbered relative to the first publication of the book: 1990, for example, being "40 AD" (After Dianetics).[4] The book is promoted as "a milestone for Man comparable to his discovery of fire and superior to his inventions of the wheel and the arch".[5]

Dianetics is still heavily promoted today by the Church of Scientology and has been advertised widely on television and in print. Indeed, it has been alleged that the Church has asked its members to purchase large quantities of the book with their own money, or with money supplied by the Church, for the sole purpose of keeping the book on the New York Times Best Seller list.[24] Hubbard described the book as a key asset for getting people in Scientology:

People who had read Book One and wanted Dianetics, when delivered enough Book One auditing, training or co-auditing, then started to reach for Scn [Scientology] services. Given sufficient quantity and quality of Book One, these people naturally started to WANT and reach for Scn services![25]

The Church of Scientology has been explicit about using Dianetics' sponsorship of the Goodwill Games to boost Scientology membership. The Church's internal journal for Scientologists, International Scientology News, has stated that

In order to create an enormous international impact, Dianetics has become a major sponsor of the upcoming Goodwill Games... All these dissemination actions are being done with the sole purpose of getting more and more people introduced to LRH's TECH so they will go into orgs [Scientology properties] and rapidly move up The Bridge to Total Freedom [advancing through Scientology's levels].[22]

[edit] Cover imagery

Dianetics uses the image of an exploding volcano, both on the covers of post-1967 editions, and in advertising. A giant billboard built in Sydney, Australia, measured 33m (100 ft) wide and 10 m (30 ft) high and depicted an erupting volcano with "non-toxic smoke".[26] Hubbard told his marketing staff that this imagery would make the books irresistible to purchasers by reactivating unconscious memories.[27] According to Hubbard, the volcano recalls the incident in which galactic overlord Xenu placed billions of his people around Earth's volcanoes and killed them there by blowing them up with hydrogen bombs.[28][29] A representative of the Church of Scientology has confirmed in court that the Dianetics volcano is indeed linked with the "catastrophe" wrought by Xenu.[30]

Bent Corydon, a former Scientology mission holder, recounted that

A special "Book Mission" was sent out to promote these books, now empowered and made irresistible by the addition of these supposedly overwhelming symbols or images. Organization staff were assured that if they simply held up one of the books, revealing its cover, that any bookstore owner would immediately order crateloads of them. A customs officer, seeing any of the book covers in one's luggage, would immediately pass one on through.[31]

[edit] See also

[edit] References

  1. ^ Rothstein, Mikael (2007). "Scientology, scripture and sacred tradition". in James R. Lewis, Olav Hammer. The invention of sacred tradition. Cambridge University Press. pp. 21. ISBN 9780521864794. OCLC 154706390. 
  2. ^ "Scientology Goes NASCAR With Dianetics Race Car". ABC News U.S. (abcNEWS.com). June 6, 2006. http://abcnews.go.com/US/story?id=2044770. Retrieved 2009-07-23. 
  3. ^ "A religion for the 21st century: Scientology". The North County Times, Escondido, CA (nctimes.com). Feb 08, 2008. http://www.nctimes.com/articles/2008/02/09/faith/17_36_322_7_08.txt. Retrieved 2009-07-23. 
  4. ^ a b c Sappell, Joel; Welkos, Robert W. (June 28, 1990). "Costly Strategy Continues to Turn Out Bestsellers". Los Angeles Times. http://www.latimes.com/news/local/la-scientology062890,0,6570814.story. Retrieved 2008-10-26. 
  5. ^ a b c d e f g h i j Gardner, Martin (1957). Fads and Fallacies: in the name of science (Second ed.). Dover Publications. pp. 263–272. ISBN 0-486-20394-8. 
  6. ^ Hubbard, L. Ron; Hubbard Dianetic Foundation (1968). Child Dianetics: Dianetic Processing for Children. Publications Organization Worldwide. p. 178. ISBN 8787347458. 
  7. ^ Atack, Jon (1990). A Piece of Blue Sky. New York, NY: Carol Publishing Group. ISBN 0-8184-0499-X. 
  8. ^ Freeman, Lucy (September 9, 1950). "Psychologists Act Against Dianetics". New York Times: p. 19. 
  9. ^ Kent, Stephen A. (1999). "The Creation of 'Religious' Scientology". Religious Studies and Theology 18 (2): 97–126. 
  10. ^ Gumpert, Martin (August 14, 1950). "The Dianetics Craze". The New Republic. 
  11. ^ Rabi, Isidor Isaac (January 1951). "Dianetics: The Modern Science of Mental Health, by L. Ron Hubbard". Scientific American. 
  12. ^ Stearns, Frederick R. (March 1951). "Dianetics". Clinical Medicine. 
  13. ^ "Dianetics Review". Consumer Reports. August 1951. 
  14. ^ Fromm, Erich (September 3, 1950). ""Dianetics" - For Seekers of Prefabricated Happiness". The New York Herald Tribune Book Review: p. 7. http://www.erich-fromm.de/data/pdf/1950b-e.pdf. Retrieved 2008-11-22. 
  15. ^ May, Rollo (July 2, 1950). "How to Backtrack and Get Ahead". New York Times Book Review. http://www.nytimes.com/packages/pdf/topics/dianeticsreview.pdf. Retrieved 2009-02-08. 
  16. ^ Hayakawa, S. I. (Summer 1951). "From Science-fiction to Fiction-science". Etc.: A Review of General Semantics (Chicago: The International Society for General Semantics) VIII (4): 280–293. 
  17. ^ Miller, Laura (June 28, 2005). "Stranger than fiction". Salon.com. http://dir.salon.com/story/books/review/2005/06/28/dianetics/. Retrieved 2008-11-21. 
  18. ^ "50 best cult books". The Telegraph. April 25, 2008. http://www.telegraph.co.uk/arts/main.jhtml?xml=/arts/2008/04/26/nosplit/boanotherlist126.xml&DCMP=ILC-traffdrv07053100. Retrieved 2008-04-25. "Do you often feel unhappy? Depressed? Ill at ease with others? You will if you read this." 
  19. ^ Frontispiece of Dianetics: The Modern Science of Mental Health, 1988 edition (New Era Publications, Copenhagen)
  20. ^ a b c Harris, Daniel (July 2, 1989). "Scientology's best seller". New York Post: pp. 39. 
  21. ^ Maul, Kimberly (November 9, 2005). "Guinness World Records: L. Ron Hubbard Is the Most Translated Author". The Book Standard. Archived from the original on 2007-07-04. http://web.archive.org/web/20070704080854/http://www.thebookstandard.com/bookstandard/news/author/article_display.jsp?vnu_content_id=1001476331. Retrieved 2006-12-03. "According to Nielsen BookScan, Dianetics has sold 52,000 units since BookScan began collecting data in 2001." 
  22. ^ a b Williams, Marla; Ostrom, Carol M. (August 3, 1990). "Selling Good Will, Or Dianetics? -- Major Games Sponsor Outrages Some By Its Link To Scientology". Seattle Times. http://archives.seattletimes.nwsource.com/cgi-bin/texis.cgi/web/vortex/display?slug=1085877&date=19900803. Retrieved 2009-01-01. 
  23. ^ "Cruise's Religion Sponsors Race Car". The Augusta Chronicle (Georgia). June 8, 2006. 
  24. ^ Behar, Richard (May 6, 1991). "Scientology: The Thriving Cult of Greed and Power". Time Magazine. http://www.time.com/time/magazine/article/0,9171,972865,00.html. Retrieved 2008-11-03. 
  25. ^ Hubbard, "The Ridge on the Bridge," LRH ED 344R INT of March 10, 1982, revised October 21, 1982
  26. ^ "Scientologists' message goes up in hi-tech smoke," Sydney Morning Herald, May 4, 1996
  27. ^ Davis, Matt (August 7, 2008). "Selling Scientology: A Former Scientologist Marketing Guru Turns Against the Church". Portland Mercury. http://www.portlandmercury.com/news/selling_scientology/Content?oid=862344. Retrieved 2008-10-31. 
  28. ^ Lattin, Don (May 15, 2000). "Travolta's Religious Battlefield Critics say movie bolsters Scientology". San Francisco Chronicle. http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2000/05/15/DD13098.DTL. Retrieved 2008-11-21. 
  29. ^ Novella, Steven (September 22, 2005). "Weird Scientology". New Haven Advocate. 
  30. ^ Cross-examination of Warren McShane, Religious Technology Center vs Factnet et al., September 12, 1995 (Linked page is gone, archived version: [1])
  31. ^ Corydon, Bent (1987). L. Ron Hubbard: Messiah or Madman?. Lyle Stuart. p. 361. ISBN 0818404442. http://www.clambake.org/archive/books/mom/Messiah_or_Madman.txt. 

[edit] Further reading

[edit] External links