Diaspora (social network)
|URL||Distributed network of pods/servers [nb 1]|
|Type of site||Social networking|
|Revenue||Donations and t-shirt sales|
Diaspora (styled DIASPORA*) is a nonprofit, user-owned, distributed social network that is based upon the free Diaspora software. As of April 2013, there were estimated to be more than 405,000 Diaspora accounts. The project was founded in 2010 by four students at New York University’s Courant Institute of Mathematical Sciences, Ilya Zhitomirskiy, Dan Grippi, Max Salzberg, and Raphael Sofaer. Diaspora consists of a group of independently owned pods which interoperate to form the network.
"Diaspora is trying to destroy the idea that one network can be totally dominant," stated Sofaer in laying down the aim of Diaspora.
The Diaspora software is managed by Diaspora, Inc., incorporated as a for-profit C corporation. The social network is not owned by any one person or entity, keeping it safe from corporate take-overs, advertising, and other threats. In September 2011 the developers stated, "...our distributed design means no big corporation will ever control Diaspora. Diaspora* will never sell your social life to advertisers, and you won’t have to conform to someone’s arbitrary rules or look over your shoulder before you speak." On 27 August 2012 the organization announced that Diaspora would become a community-run project.
The Diaspora social network is constructed of a network of nodes, or pods, hosted by many different individuals and institutions. Each node operates a copy of the Diaspora software acting as a personal web server. Users of the network can create an account on any server of their choice, but can interact with other users on all other servers.
Grippi, Salzberg, Sofaer, and Zhitomirskiy started the Diaspora project after being motivated by a February 5, 2010 speech by Columbia University law professor Eben Moglen. In his speech, delivered to the Internet Society's New York Chapter, "Freedom in the Cloud", Moglen described centralized social networks as "spying for free." In a New York Times interview, Salzberg said "When you give up that data, you’re giving it up forever ... The value they give us is negligible in the scale of what they are doing, and what we are giving up is all of our privacy." Sofaer said, "We don't need to hand our messages to a hub. What Facebook gives you as a user isn't all that hard to do. All the little games, the little walls, the little chat, aren't really rare things. The technology already exists". However, Salzberg has said that "Facebook is not what we are going after".
The group decided to address this problem by creating a distributed social network. To obtain the necessary funds the project was launched on April 24, 2010 on Kickstarter, a crowd funding website. The first 39 days were assigned to raise the US$10,000 that they estimated would be needed to get started. However, the initial funding goal was met in just 12 days and the project eventually raised more than US$200,000 from more than 6000 backers (making it the second most successful Kickstarter project to date). Grippi said, "We were shocked. For some strange reason, everyone just agreed with this whole privacy thing." Among the donors was Facebook CEO Mark Zuckerberg who contributed an undisclosed amount, saying "I donated. I think it is a cool idea."
Early development 
Work on the Diaspora software began in May 2010. Finn Brunton, a teacher and digital media researcher at New York University, described their method as "a return of the classic geek means of production: pizza and ramen and guys sleeping under the desks because it is something that it is really exciting and challenging." A developer preview was released on September 15 and received criticism for various security bugs.
The first Diaspora "pod" was launched by the development team on November 23, 2010; as a private, invitation-only alpha.
In December 2010 ReadWriteWeb named the project as one of its Top 10 Start-Ups of 2010, saying "Diaspora certainly represents the power of crowd funding, as well as an interest in making sure the social Web is not centralized in one company". On 7 January 2011 Black Duck Software named the project one of its Open Source Rookies of 2010, for being "the privacy aware, personally controlled, do-it-all, open source social network. ",
Since its release, features of Diaspora have appeared in similar forms in other social networks. In a September 2011 message the developers noted similarities such as Google+'s "circles" (a version of Diaspora's aspects) and new sets of user privacy controls implemented by Facebook. They said "we can’t help but be pleased with the impact our work has had". That Google borrowed heavily from Diaspora was a particular point of pride for Zhitomirskiy, although Google denied that Diaspora had influenced their designs.
In October 2011, Diaspora announced that it was starting a fundraising campaign. Maxwell Salzberg explained, "The key right now is to build something that our community wants to use and that makes a difference in our users' lives. In the future, we will work with our community to determine with them how we could best turn Diaspora* into a self-sustaining operation." Within days of commencing the campaign over US$45,000 had been raised when PayPal froze Diaspora's account without explanation. After a large number of complaints to Paypal from Diaspora users and the threat of legal action, the account was unfrozen with an apology from a PayPal executive, but still without explanation. This incident prompted the acceptance of other payment processors, including Stripe and Bitcoin.
The Diaspora Project website was started on September 29, 2011. Its declared mission is "to build a new and better social web, one that’s 100% owned and controlled by you and other Diasporans."
In February 2012 the developers wrote that their own research indicated a change in the focus for the project. They stated that, unlike other social networking websites, on which users mostly interact with people they know in real life, on Diaspora users mostly interact with people from all over the world whom they do not know. Whereas traditional social media mostly deals with user's trivial daily details, much of the traffic on Diaspora deals with ideas and social causes. As a result the developers decided to make changes to the interface to better facilitate more lengthy and detailed conversations on complex subjects as the project progresses towards beta status.
As of August 2012 the developers focus has changed to creating makr.io, as part of their yCombinator class.
Community project 
On 27 August 2012 Grippi and Salzberg announced that Diaspora would become a community-run project. They explained the decision:
Diaspora has grown into something more than just a project four guys started in their office at school. It is bigger than any one of us, the money we raised, or the code we have written. It has developed into something that people all over the world care about and are inspired by. We think the time is right to reflect this reality, and put our code where our hearts lie. Today, we are giving control of Diaspora to the community. As a Free Software social project, we have an obligation to take this project further, for the good of the community that revolves around it. Putting the decisions for the project’s future in the hands of the community is one of the highest benefits of any FOSS project, and we’d like to bring this benefit to our users and developers. We still will remain as an important part this community as the founders, but we want to make sure we are including all of the people who care about Diaspora and want to see it succeed well into the future.
The Diaspora software allows user posts to be designated as "public" or "limited". In the latter case, posts may only be read by approved groups (or combinations of groups) set up by the user, termed aspects. Several default aspects exist such as friends, family, or work and custom ones may be added. It is possible to follow another user's post without the mutual friending required by other social networks. A user's news stream may be filtered by aspect.
The developers consider the distributed nature of the network crucial to its design and success:
Diaspora’s distributed design is a huge part of it. Like the Internet itself, Diaspora* isn’t housed in any one place, and it’s not controlled by any one entity (including us). We’ve created software that lets you set up and run your own social network on your own “pod” (or server) and connect your network to the larger Diaspora* ecosystem. You can have a pod all to yourself, or one for just you and your friends, or your family, giving you complete ownership and control over your personal social information (including your identity, your posts, and your photos) and how it’s all stored and shared. Or you can simply request an invite at joindiaspora.com, or sign up at one of more than 20 open pods.
Diaspora users retain ownership of their data and do not assign ownership rights. The software is specifically designed to allow users to download all their images and text that has been uploaded at any time.
In September 2011, although the network and its software was still in alpha, Terry Hancock of Free Software Magazine described it as "already quite usable for some purposes". While it supported text, photographs, and links, it still lacked some features, including link preview, the ability to upload or embed videos (although videos could be linked to on other services) and chat. Animated GIFs were supported, however.
Video embedding from YouTube and Vimeo was added in early 2012.
On September 14, 2011 Terry Hancock of Free Software Magazine endorsed the Diaspora network in an article entitled, Why You Should Join Diaspora Now, Like Your Freedom Depends On It, calling it "good enough" for mainstream use. In explaining his reasoning for encouraging people to sign up he stated:
With all of the concerns over who controls the “Social Web” (We’ve addressed some of these problems before in Free Software Magazine — regarding the Google+ name policy and other privacy issues, Facebook’s questionable ethics, and the overall danger of controlled networks. I think it is extremely important for a more decentralized, more democratic, more open, and more free solution to succeed in the interest of personal freedom on the internet. And it looks to me like Diaspora is an essential part of that solution, so I’m endorsing it now, even though it’s not entirely “ready”.
On November 14, 2011 Suw Charman-Anderson wrote in firstpost.com, in connection to Ilya Zhitomirskiy's death, about why Diaspora's slower growth can be an advantage:
One key difference, however, is in number of users. Google+ has 40 million, whereas Diaspora has just 180,000 users, in part because the service is still in alpha testing. This might actually work to Diaspora’s advantage in the long run as it will have more time to build a sense of community. Experience shows us that online communities that grow too fast fragment and can become fractious as different groups clash over what kind of behaviour they think should be allowed.
Diaspora was nominated for "Best Social Network" in the 2011 Mashable.com Awards.
See also 
- Friendica, a different social network that can interact with Diaspora
- Identi.ca, a distributed microblogging platform
- Tent (protocol) a protocol for open, decentralized social networking
- Various pods/servers making up the Diaspora social network are listed at podupti.me
- "How many users are in the DIASPORA network?". Retrieved 5 April 2013.
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- "Diaspora's Next Act: Social Remixing Site Makr.io - Liz Gannes - Social". AllThingsD. Retrieved 2012-08-16.
- Diasporial (undated). "Part II - Interface and Aspects". Retrieved 2 October 2011.
- Diasporial (undated). "Part III - Follows and Followers". Retrieved 2 October 2011.
- Diasporial (undated). "Part V - Conversations". Retrieved 2 October 2011.
- Diasporial (undated). "Part IV – Start sharing!". Retrieved 26 March 2012.
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