Did It Again (Kylie Minogue song)
|"Did It Again"|
|Single by Kylie Minogue|
|from the album Impossible Princess|
|Released||24 November 1997|
|Length||4:22 (album version)
4:15 (single version)
3:45 (radio edit)
|Producer(s)||Brothers in Rhythm|
|Kylie Minogue singles chronology|
"Did It Again" is a song by Australian singer-songwriter Kylie Minogue, taken from her sixth studio album, Impossible Princess (1997). It was written by Minogue, Steve Anderson and David Seaman, and produced by Brothers in Rhythm. The song was released as the second single from the album on 24 November 1997, by Deconstruction Records. After the singer took full action on the album and songs by producing and writing them, the press speculated that Minogue wanted to establish herself as an indie artist, although it was denied by herself. Musically, "Did It Again" is a pop rock song, which features instrumentation of electric guitars, drums, acoustic guitars and a few keyboards. The song also features elements of middle eastern music. Lyrically, it deals with Minogue telling her lover not to mess up things, but does it again and again.
"Did It Again" received positive reviews from music critics, some of whom enjoyed her more edgier and rock style. Commercially, it attained moderate success, peaking at number 15 in Australia and being certified gold by the Australian Recording Industry Association (ARIA), while peaking at number 14 in the United Kingdom. An accompanying music video for the song was shot by Pedro Romanhi, where it features four different versions of Kylie with names: Indie Kylie, Cute Kylie, Dance Kylie and Sex Kylie. The video was critically acclaimed, mainly praising the idea of having four Kylies in the concept. The song has been performed on two of Minogue's tours.
Minogue began writing lyrics for her sixth studio album Impossible Princess in 1996 during trips with boyfriend Stéphane Sednaoui to the US and China. Sednaoui introduced her to the work of such musicians as Björk, Shirley Manson and her band Garbage, Japanese pop artist Towa Tei and the band U2, all of whom would influence the musical styles on the album. When she returned, Minogue was constantly writing down words, exploring the form and meaning of sentences. She had written lyrics before, but called them "safe, just neatly rhymed words". For Impossible Princess, she took inspiration from Sednaoui and her own experiences as a celebrity. Minogue initially had a hard time embracing her past, looking back on it as a time of pain and confused embarrassment. Confronting her past helped her improve her confidence; she said "it was like I'd climbed Mount Everest, or jumped out of a plane. So many things that I had avoided for so long were right there. That was what Nick (Cave) was saying to me. 'It'll be brilliant. It'll confront all of your past, all in one fell swoop'. And he was right." Minogue had greater freedom to make Impossible Princess sound as she wanted it to. Deconstruction's A&R department had not been present for much of the recording, due to the poor health of its head, Pete Hadfield. This left Minogue with creative control over the project. According to music press, Minogue wanted to establish herself as an indie artist. However, she denied, telling Mixmag: "I have to keep telling people that this isn't an indie-guitar album. I'm not about to pick up a guitar and rock." The song was originally titled "Clever Girl (Did It Again)". For the single's artwork, Minogue sported a dark, indie-rock image.
The song contains an aggressive vocal style, with alternative and Eastern musical influences.
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"Did It Again" is a pop rock song, which features instrumentation of electric guitars, drums, acoustic guitars and keyboards. The song also features elements of middle eastern music, which is evident on Minogue's previous single "Confide in Me" (1994). The song features Minogue with more "aggressive vocals". A keyboard makes a "whooshing" sound to open the song. As a "wily" guitar strums in the background, she starts singing the song. Lyrically, the song deals with Minogue telling her lover not to mess up things, but does it again and again. The chorus is sung twice, the beats spiral and twist during a solo, the pre-chorus is sung once and then the chorus is sung three times to end the single. According to Pam Avoledo from Blogcritics, in "Did It Again", Minogue "doesn't know who she is. Her real self is got lost along with her different phases. She has an idea but doesn't know where to start. Celebrity also plays a role. She's also Kylie, Inc. She's expected to be Kylie, Inc. in public. She cannot separate her job from herself. She is her job."
"Did It Again" received positive reviews from music critics. MacKenzie Wilson from Allmusic, while reviewing her compilation Hits+, was positive, saying that along with "Automatic Love", "Breathe" and "Confide in Me", "Did It Again" is one of the album's standouts. Sputnikmusic said it was a "gem breaks up the dominance of the sleepy trance vibe to a more upbeat feel" and listed it as a highlight of the album. However, Avoledo described the song as "blunt", but then said that ""Did It Again" is cunning and self-aware look at celebrity without even mentioning fame." Natasha Tripney from musicOMH, during a review for Ultimate Kylie, said: "'Did It Again' reminds you of her valiant but wildly misjudged attempt to morph into Indie Kylie circa 1997, only really serving to highlight the limitations of her voice in the process."
The song debuted at number twenty-one on the Australian Singles Chart, until it fell to twenty-five the next week. After four weeks on the chart, it rose to number fifteen where it eventually peaked. The song stayed in a total of seventeen weeks in the chart, becoming one of Minogue's longest charting singles in her native country. The song was eventually certified gold by the Australian Recording Industry Association (ARIA) with sales exceeding 35,000. In the United Kingdom, the song debuted at its peak of number 14 on the week dated 6 December 1997. It stayed on the chart for five weeks.
The accompanying music video for "Did It Again" was directed by Pedro Romanhi and later included on the video release Ultimate Kylie (2004). It features four different Kylies, namely Indie Kylie, Cute Kylie, Dance Kylie and Sex Kylie, fighting other each other in a catfight. It starts with Sex Kylie singing to the camera, then Cute Kylie comes in and pushes her away from the camera, with each one doing the same thing until the chorus. When the next verse starts, Sex Kylie pushes Dance Kylie into the camera, then Cute Kylie pulls her hair where Dance Kylie comes back. Then all Kylies come and dance to the song in the chorus, until they have a fight. At the end, they start to fight yet again, while it shows Cute Kylie holding a baseball bat, and the other Kylies walking away.
Idolator noted that "the tongue-in-cheek video had the pop icon acknowledging all the ways she had reinvented herself over the years". During an interview given by Minogue for Jetstar Airways magazine, interviewer and journalist Simon Price stated that the four different Kylies were brilliantly satirised in the video. Costumes from the video became part of an exhibition with accessories spanning Minogue's career at the National Portrait Gallery in Australia, during May 2005. They were also displayed in another exhibition with the same theme, in February 2007.
Minogue had shot the music video in two days and was required to shoot each character one at a time. It took a long time for Minogue to rehearse to make it precise. After the video was released, Minogue revealed on Light Lunch that her favorite 'Kylie' in the video was "Cute Kylie".
During the Intimate and Live tour in 1998, "Did It Again" was performed during the show's fourth act. Minogue comes from the right side of the stage in a blue tank top and black pants, with a pink "K" behind her. The performance was part of the concert realized in the Capitol Theatre in Sydney, Australia, which was recorded and released in CD and DVD. The song was also performed on her 2001 On a Night Like This tour at some shows in Australia, but was not included on the video release Live in Sydney, released later that year.
Formats and track listings
Charts and certifications
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