|Launched||1 August 1999 (as Alexandra TV)
3 July 2006 (as Diema Family)
|Owned by||Modern Times Group|
|Sister channel(s)||Nova Television, Kino Nova, Diema, Nova Sport|
Diema Family is a Bulgarian television channel, aimed at family audiences, part of Nova Broadcasting Group, owned by Modern Times Group. The television was established in 1999 under the name Alexandra TV. Currently Diema Family is aimed at families, mainly Latin American and broadcast animation series. In March 2010 it began broadcasting Big Brother Family live in a house, being scheduled on weekdays from 9:30 to 12:00 and on Saturday and Sunday until 12:15. On 1 April 2011 on the childrens' block it broadcast the cartoons "Balls" and "New Adventures of Batman"; as of 4 April it was suspended for an indefinite period.
On 12 September 2011 Visual Channel changed its logo and packaging.