Digital Entertainment Content Ecosystem

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The Digital Entertainment Content Ecosystem (DECE LLC) is a consortium of major Hollywood studios, consumer electronics manufacturers and retailers, network hardware vendors, systems integrators and Digital Rights Management (DRM) vendors. Announced in September 2008 by consortium President and Sony Pictures Entertainment CTO Mitch Singer, DECE was chartered to develop a set of standards for the digital distribution of premium Hollywood content.[1] The consortium intends to create a set of rules and a back-end system for management of those rules that will enable consumers to share purchased digital content between a domain of registered consumer electronics devices.[2]

Disney and Apple are not members. Disney had been developing its own Keychest, which was never launched while Apple had added movie storage to its iCloud service.

DECE's proposed "digital locker" system is now known as UltraViolet.[3][4]

On October 21, 2009, The Walt Disney Company announced their development of a competing service called Keychest.[5]


DECE members include:


  1. ^ Cliff Edwards (September 15, 2008). "Digital Content Wherever You Want It". Businessweek. 
  2. ^ Shiels, Maggie (January 13, 2009). "Digital rights war looms ahead". BBC News. Retrieved May 1, 2010. 
  3. ^ MG Siegler (Jul 20, 2010). "With DECE’s UltraViolet, We’re About To See Just How Powerful Apple Really Is". TechCrunch. 
  4. ^ Jacqui Cheng (2010-07-20). ""Universal DRM" renamed UltraViolet, beta starts this fall". Ars Technica. 
  5. ^ Smith, Ethan (October 21, 2009), Disney Touts a Way to Ditch the DVD, The Wall Street Journal, retrieved November 24, 2009 [dead link]

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