Digital Entertainment Network
The Digital Entertainment Network was originally created by Ralph Press, who owns the trademark. Several months after its creation, people who created another Digital Entertainment Network contacted Press, asking him to sell the domain name for $100. Press' domain was http://www.tden.com while the other Digital Entertainment Network's domain was den.net. The original Digital Entertainment Network runs as a music store, and its creator is the proprieter of http://www.teachmepiano.us.
Marc Collins-Rector hired traditional media executives from broadcast TV, film, commercials, documentary and cable to create a website featuring serialized "6 minute shows". Founded in 1996, it raised $72 million from a combination of private investors and venture capital firms. The site opened in May 1999, and produced 26 original series aimed at teenage boy subcultures, including gay teens, Christian kids and extreme sports enthusiasts.
After a substantial amount of hype, the site itself turned out to be rather conventional for the time. DEN developers wrote the ports for Windows Media Player, QuickTime and RealPlayer for the Linux OS, which helped enable sites like YouTube and Myspace. DEN Developers also obtained a patent for delivering video advertising over the internet. DEN.NET Streaming media content was delivered in three formats and three different download speeds. DEN signed record breaking advertising deals with sponsors such as Ford, Microsoft, Pepsi, Penzoil, Blockbuster Entertainment and DELL.
Many industry observers noted that DEN was a quintessential example of the excesses and lack of control of the dot-com craze. The company's troubles mounted after its three founders, including its chairman Collins-Rector (who became a registered sex offenders) resigned. A 75 million dollar IPO was cancelled in February 2000. DEN later filed for bankruptcy. Subsequently, civil lawsuits from boys employed by DEN alleged sexual abuse and coercion using drugs and guns by Collins-Rector, co-founder Chad Shackley, and DEN Executive VP Brock Pierce.
DEN alumni created other Internet sites including suicide girls, current.tv, Proxicom, Revver, Warner Reprise Records, the Aspen Comedy Festival, Dark Horse Comics, IXL, Static, Intuit, DEN - Desi Entertainment Network, Mooring Tech, Inc. DEN and its founders have been the subject of many subsequent media articles and parodies.
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