Digital exhaust
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The term digital exhaust or exhaust data has several meanings but can be defined through the following:
- The output of human beings using the internet.[1]
- The "aggregation of [consumer] data through the digitization of processes and activities" in the commercial sector which generates metadata supporting corporate profit generation.[2]
- The production of vast amounts of information in binary code, represented as words, texts, videos, photos and other mediums, expressed on computers and websites, and distributed across the internet.[1]
- The individual representation of a person using the aggregate of their past interactions on the internet.[1]
Often our interactions on the internet can lead others to have a greater understanding of us as people. Jerry Michalski has come to think of it in terms of "peripheral vision":[3]
- Jerry Michalski, a consultant, calls the mini-feed a “data exhaust” that gives Facebook users “better peripheral vision” into the lives of people they know only casually. [4]
[edit] See also
[edit] References
- ^ a b c Definition of Digital Exhaust, pulled from Swordplay TV, 15 December 2007
- ^ The McKinsey Quarterly, "Eight Business Technology Trends to Watch," December 2007
- ^ Sociate post "Exhaust Data", Dec 1, 2007
- ^ Social Graph-iti, Economist (print edition), Oct 18, 2007
