Digital marketing system
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A digital marketing system (DMS) is a method of centralized channel distribution used primarily by SaaS products. It combines a content management system (CMS) with syndication across web, mobile and social channels.
A DMS publishes to web channels, usually in the form of a stand-alone website. It can manage any part of the web process, including web design, web hosting, domain registering, marketing, content creation and other standard methods of web promotion. The goal of web publication is to give the user a digital 'home' on the web, where clients, guests, fans and other web browsers arrive as a destination. Other methods of digital marketing often work to drive traffic to the web channel.
A DMS publishes to popular social channels, including Facebook and Twitter as a means to communicate with fans, friends, followers and customers and drive traffic to the user's website. Social publication can take the form of a status update, a text message, a 'tweet', a photo, a video and many other means of social communication. The idea is to find browsers in social spaces who might not otherwise be targeted.
A DMS publishes to mobile devices, offering unique content formatted for those devices, such as the iPhone, iPad and Android phones. Mobile publication often takes the form of a mobile optimized website theme, with larger navigation and a cleaner user interface. Mobile publication can also include 'apps' for devices that support them, 'push' notifications and SMS texting marketing.
Examples of SaaS DMS services include: