The Broadcast Commission (BC) under the National Broadcast & Telecommunications Commission (NBTC) announced in the last quarter of 2013 that it plans to give DTTV license through open auction within December 2013. The prospectus has been priced at 1 million baht and many of the incumbent content owners providers as well as studios bought the prospectus. If all goes well, the auction will result in 4 categories of licenses: High Definition TV, Standard Definition TV, Children TV and Digital News TV. The number of provider who will survive the auction is still unknown.
Prior to the auction announcement, BC quietly granted a bottleneck "network" license to existing government incumbent which means that all the new DTTV providers have to send DTTV signal to these governmental MUX providers at the price fixed by the providers themselves. In response to claim of uncertainty and in order to lessen financial risk to potential bidders might face after the granting of license, BC came out to state that it encouraged the "potential" bidders to "negotiate" MUX price/charge before going into the bidding room.
In December 2013, a starting-bid price of Bt380 million, 16 firms vying for seven variety SD channels are Bangkok Business Broadcasting, BBTV Satelvision, GMM SD Digital TV, BEC-Multimedia, Voice TV, Thai Broadcasting, Thai TV, MCOT, RS Television, Amarin Television, SaMagGi, Triple V Broadcast, 411 Entertainment, Touch TV, Bangkok Media and Broadcasting, Mono Broadcast and True DTT.
In October 2013, a present there are six free television channels : 3, 5, 7, 9, 11 and Thai PBS; however, once it is up and running, DVB-T2 will enable Thai audiences to view programs from up to 48 channels. The 48 digital outlets will comprise 12 community channels, 12 public channels, and 20 commercial channels; the remaining four will be high definition television. With more channels available, niche programming such as sports, food, travel and technology channels could be part of the digital bouquet. It is expected that the multichannel environment will open up opportunities for new production companies to provide content giving consumers more choices.
Digital terrestrial officially began experimental broadcasts on April 1, 2014; the channels are also available to satellite viewers.