Direct Agents

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Direct Agents, Inc.
Type Private
Industry Digital Marketing
Online Advertising
Founded New York, NY (2003)
Headquarters New York, NY
Website www.directagents.com

Direct Agents is a digital marketing agency. Established in 2003.

History[edit]

Direct Agents was founded by brothers, Dinesh and Josh Boaz in 2003. The brothers developed an interest in online advertising in 2001, when they gained employment at separate online marketing companies. They joined forces and developed Direct Agents two years later.

Direct Agents started out with email and lead generation as its main services. By 2008 it expanded to search, and by 2013 trading desk was created (Direct Agent’s version of programmatic media buying). In 2014, the mid-sized company launched its creative team, Responsiv3.

The name, Direct Agents, is supposedly intended to reflect the agency's direct-response approach to online advertising and the company's relationship with advertisers and publishers.

The agency offers its employees mentorship and education programs, catered food and snacks, fitness classes, after work outings, and volunteer/community service work.

Services[edit]

Direct Agents offers interactive advertising services including:

  • Lead Generation
  • Performance PPC
  • SEO
  • Agency Trading Desk - Programmatic Media Buying
  • E-commerce Solutions
  • Creative Design
  • Technology


Clients include LendingTree, Epromos.com, Samsung, Scholastic Corporation, Amazon, DirecTV, MetLife, The Walt Disney Company, Cole Haan, and eBay.

Leadership[edit]

  • Dinesh Boaz, Managing Director and Co-Founder
  • Josh Boaz, Managing Director and Co-Founder
  • Lyle Srebnick, Senior Vice President of Sales
  • Megan Conahan, Vice President of Advertising Sales
  • Mark Glauberson, Vice President of Business Development
  • Jonathan Berger, Vice President of Human Resources
  • Rachel Nugent, Vice President of Client Services
  • Daniel Owen, Vice President of Search and Display
  • Brian Staples, Vice President of Creative and Design Services

Awards & Recognition[edit]

Company Achievements

- Named one of CRAIN's New York Top 25 Minority-Owned Companies. [1]

- Recognized by Inc 5000[2] as one of the fastest growing companies in America in 2013, 2012, 2011, 2009 and 2008; and awarded Inc 5000 Honoree.

- Secured a spot on the Crain's Fast 50 List of privately held businesses in New York in 2012.

- No. 17 on Digital Marketing News' 2012 Top Agency Business Report.

- Named by Entrepreneur Magazine[3] as a Hot 100 company.

- The company has been acknowledged as one of the 50 Fastest Growing Asian-American businesses by the USPAACC.[4]

-Launched Mobile @ Direct Agents a site dedicated to mobile marketing services for advertisers, publishers and app developers.

Employee Achievements

- Jenny Sun, Senior Account Manager, was honored with a Bronze Medal Stevie Award in 2012.[5]

- Rachel Nugent, VP of Client Services, was announced as a Stevie Awards finalist in 2009.[6]

- Megan Conahan, VP of Advertising Sales, was announced as a Stevie Awards finalist in 2008.[7]

References[edit]

External links[edit]