Direct Text Marketing
Companies and businesses can benefit from using this form of modern marketing by sending either promotional content or discount coupons via text format directly to individuals via their personal mobile phones or PDAs. Since mobile phones or PDAs are very personal technologies, you'd think text spamming is usually out of the question. Yet, "57% of adults with cell phones have received unwanted or spam text messages on their phone." Services of sending promotional or coupon discounts are usually an opt-in service, which means a business cannot send any content to an individual's mobile device unless requested by the individual who owns the mobile device.
"82% of American adults own a cell phone, Blackberry, iPhone or other device that is also a cell phone." Direct text marketing uses the same style of direct marketing with the merger of text messaging technology into one viable marketing solution.
"Texting by adults has increased over the past 9 months from 65% of adults sending and receiving texts in September 2009 to 72% texting in May 2010. Still, adults do not send nearly the same number of texts per day as teens ages 12-17, who send and receive, on average, 5 times more texts per day than adult texters. "
- Lenhart, Amanda Cell phones and American adults Pew Internet & American Life Project http://www.pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults.aspx, Sep 2, 2010 , accessed July 27, 2011.