Directed Electronics

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Directed Electronics, Inc.
Type Public
Traded as OTC Pink: DEIX
Founded Cleveland, Ohio (1982)
Headquarters Vista, California, United States

Directed Electronics, Inc., often abbreviated DEI, is a producer of car security and audio products, including Viper car alarms and accessories. It is a subsidiary of DEI Holdings.


DEI was founded in Cleveland, Ohio in 1982 by Darrell and Kathy Issa. In 1986, the company moved to Southern California; its headquarters are now located in the San Diego County city of Vista. Darrell Issa was elected to the House of Representatives in the year 2000; the Issas subsequently sold their controlling shares in Directed Electronics, and the company is now managed by Jim Minarik.

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