|Industry||Independent Tire Retailer|
|Founded||Ann Arbor, Michigan, United States (1960)|
|Headquarters||Scottsdale, Arizona, United States|
|Number of locations||Over 875 Stores, In 28 States (Dec 2013)|
|Key people||Bruce Halle, founder
Thomas P Englert, CEO
Gary VanBrundt, Vice Chairman
Christian Rowe, CFO
Discount Tire was founded in 1960, after a couple of false starts in other business, Bruce T. Halle decided to go into business on his own and rented an old plumbing supply building on Stadium Boulevard in Ann Arbor, Michigan.  Halle tidied up the place and hung a sign outside that displayed his stock: six tires, four of which were retreads. It took 3 days before Halle received his first customer, but it took an additional 4 days before he sold his first tire. Although his product inventory consisted of only six tires and having no business plan in place, it was through hard work and a strong desire to support his wife and three young children that laid the foundation on which Halle's company has prospered.  Now, with more than 890 stores in 28 states, Discount Tire has grown to become the world's largest independent tire and wheel retailer. 
Discount Tire is regarded as one of America’s most respected companies, rising from a single-man operation and growing into the largest independent tire and wheel retailer Its growth has been largely attributed to the company’s long-standing focus on fair dealing, reasonable prices, top-notch customer service and guaranteed satisfaction.  For a company that started with no business plan and only six tires, these focus points have definitely served Discount Tire well--especially when considering it relies upon a single concept; good customer service. Halle understood that for a company to excel in a commodity market, product differentiation was going to be a non-starter. However, if the customer experience can be improved upon then the brand value explodes. 
While customer service serves as focal point for success for Discount Tire, Halle attributes the company’s overall growth and success to its employees for exhibiting the founding philosophy in which Discount Tire truly lives and thrives; treat people with respect and fairness, care for those in need, always do what is right, work hard, be responsible and have fun.  This philosophy is then truly built around the employee more than the customer because, as the way Discount Tire see’s it; happy employees make happy customers, not necessarily the other way around.  In Halle’s vision, success comes from focusing on what each person owes to his family, to future employees and to the next customer coming in the door. Everyone has an unbreakable contract to pay forward to the next customer, the next employee and the next generation  For this reason, Halle has made a promise to his people: Do a good job, and I’ll provide lifelong opportunity for you. This promise extends to the Discount Tire culture where they enforce a strict promote-from-within model for its employees. 
In 2005, Discount Tire’s “Thank You” commercial made it into the Guinness World Records as the longest continuously running TV commercial of all time.  This commercial depicts a “little old lady” hurling a tire through a Discount Tire store window with the ending tagline reading, “if ever you’re not satisfied with one of our tires, please feel free to bring it back.” 
- Discount Tire Adds Store in Illinois. Retrieved January 1, 2014
- Discount Tire Opens Tire Store In Hanover Park, Illinois. Retrieved January 1, 2014
- Discount Tire on Forbes. Retrieved January 1, 2014
- "How to Apply." Discount Tire Company. Retrieved on May 31, 2010.
- "10,000 Discount Tire Employees Live on Kronos for Retail". Business Wire. 17 January 2005. Retrieved 3 August 2010.
- "Store of Discount Tire Co. Founder Should Inspire Other Entrepreneures". 9 May 2012. Retrieved 23 July 2014.
- "Discount Tire Corporate - How We Got Started". 23 July 2014. Retrieved 23 July 2014.
- "Discount Tire on the Forbes America's Largest Private Companies List". Retrieved 23 July 2014.
- "Bruce Halle—His philosophy: 'To treat people fairly and to just be nice'". 29 September 2008. Retrieved 23 July, 2014.
- Rosenbaum, Michael. “Six Tires, No Plan”. Greenleaf Book Group Press, 2012 p. 106-107.
- "Discount Tire Corporate - Vision And Values". 23 July 2014. Retrieved 23 July 2014.
- Rosenbaum 2012, p. 108
- Rosenbaum 2012, p. 153
- Rosenbaum 2012, p. 6
- Rosenbaum 2012, p. 109
- "Classic Discount Tire Commercial Earns Guinness World Record for Longest Running TV Commercial and Makes It into the 50th Anniversary Book". Business Wire. 12 October 2004. Retrieved 3 August 2010.
- "Awards & Recognition" (Press release). Discount Tire Company. 5 January 2013. Retrieved 17 July 2014.
|This United States retail business article is a stub. You can help Wikipedia by expanding it.|