Discovery Kids (Latin America)

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Discovery Kids
DiscoveryKidsLatin 2009.svg
Launched April 1 1996
Owned by Discovery Communications
Picture format 1080i (HDTV)
480i (SDTV)
Country United States
Language Spanish/Portuguese (for Brazil)
Broadcast area Latin America and Brazil
Headquarters Miami, Florida
Sister channel(s) Discovery Channel
Animal Planet
Investigation Discovery
Discovery Home & Health
Website Discovery Kids Latin America
Discovery Kids Brazil
Availability
Satellite
Dish Network Mexico channel 310
Internet television
OneLink Communications Channel 50

Discovery Kids Latin America is a cable television channel owned by Discovery Communications and headquartered in Miami, Florida, which started as a programming block on the Latin American version of Discovery Channel. It is the only Discovery channel to feature spokescharacters.

Since the original U.S. version's rebranding as The Hub on October 10, 2010, this was the only Discovery Kids channel in the world, until March 4, 2012, when an Asian version was launched.

The channel is divided on four feeds: Mexico, Argentina, the rest of Latin America and Miami, and Brazil (in Portuguese).

Contents

History [edit]

The channel started broadcasting on April 1996. Originally its programming was aimed at older children and teens, airing shows such as Ghostwriter, Popular Mechanics for Kids and Cyberkids.

In 2002, when Discovery Kids in United States was being launched as a programming block on NBC, the Latin American channel changed its programming to focus mainly on the pre-school audience. Programming for young children aired round-the-clock on weekdays, while series for teens aired only on weekends. This was due to low ratings on the non-preschool programming and hard competition with rival networks Cartoon Network Latin America, Nickelodeon Latin America and Fox Kids Latin America(now known as Disney XD Latin America).

In January 2003, the channel changed its programming to target mainly pre-schoolers and dropping all teen series completely, airing series and shows for young children round-the-clock seven days a week. In April 2005, the channel introduced Doki, a dog who would become the official mascot of the channel. In 2008, Doki was accompanied by Mundi, a female anthropomorphic ladybug who serves as his best friend; the channel had previously introduced characters who are Doki's friends, including Gabi, a sheep, Oto, an anteater, Fico, an otter, and Anabella, a flamingo. Some new graphics designed by Cuppa Coffee, featuring a CGI dog, were also introduced at this time.

On March 30, 2009, the channel radically changed its logo, and adopted new programming, bumpers and schedules.[1]

In the United States, it is available as a block on Discovery Familia, known as Discovery Kids en Español.

Current Shows [edit]

Former Shows [edit]

  • from October 1997 to March 29, 2009. This was the base of the US version's 1998-2010 logo.

  • from March 30, 2009 to present

Live events [edit]

  • La Ronda de Discovery Kids: The channel organized live events called La Ronda de Discovery Kids (The Discovery Kids Tour), where "Doki", the channel's mascot, along with characters from the series visited some cities and make performings. The last event with that name was in 2008, however, the channel still organizes events on Latin American cities from time to time.

References [edit]

  1. ^ http://www.realtvnews.com.ar/new/noticias.php?id=4361

See also [edit]

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