Discovery Kids (Latin America)
|Launched||April 1, 1996|
|Owned by||Discovery Communications|
|Picture format||1080i (HDTV)
|Slogan||Aquí, en Discovery Kids (Latin America); Aqui, no Discovery Kids (Brazil).|
|Language||Spanish/Portuguese (for Brazil)|
|Broadcast area||Latin America and Brazil|
|Sister channel(s)||Discovery Turbo
Discovery Home & Health
|Website||Discovery Kids Latin America
Discovery Kids Brazil
|Dish Network (Mexico)||310|
|DirecTV (Latin America)||330|
|NET TV (Brazil)||100 (SD)
|OneLink Communications||Channel 50|
Discovery Kids Latin America is a cable television channel owned by Discovery Communications and headquartered in Miami, Florida, which started as a programming block on the Latin American version of Discovery Channel. It is the only Discovery channel to feature spokescharacters.
The channel is divided on four feeds: Mexico, Argentina, the rest of Latin America and Miami, and Brazil (in Portuguese).
In 2002, when Discovery Kids in United States was being launched as a programming block on NBC, the Latin American channel changed its programming to focus mainly on the pre-school audience. Programming for young children aired round-the-clock on weekdays, while series for teens aired only on weekends. This was due to low ratings on the non-preschool programming and hard competition with rival networks Cartoon Network (Latin America), Nickelodeon (Latin America) and Fox Kids Latin America (now known as Disney XD (Latin America)).
In January 2003, the channel changed its programming to target mainly pre-schoolers and dropping all teen series completely, airing series and shows for young children round-the-clock seven days a week. In March 2005, the channel introduced Doki, a dog who would become the official mascot of the channel. In 2008, Doki was accompanied by Mundi, a female anthropomorphic ladybug who serves as his best friend; the channel had previously introduced characters who are Doki's friends, including Gabi, a sheep, Oto, an anteater, Fico, an otter, and Anabella, a flamingo.
On March 30, 2009, the channel radically changed its logo, and adopted new programming, bumpers and schedules.
Another image renovation was adopted on April 15, 2013 with new bumpers and schedule changes.
In the U.S., it is available as a block on Discovery Familia, known as Discovery Kids en Español.
- La Ronda de Discovery Kids: The channel organized live events called La Ronda de Discovery Kids (The Discovery Kids Tour), where "Doki", the channel's mascot, along with characters from the series visited some cities and make performings. The last event with that name was in 2008, however, the channel still organizes events on Latin American cities from time to time.