Discovery Kids (Latin America)

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Discovery Kids
DiscoveryKidsLatin 2009.svg
Launched November 1º, 1996
Owned by Discovery Communications
Picture format 480i (SDTV)
Slogan Aquí, en Discovery Kids (Latin America); Aqui, no Discovery Kids (Brazil).
Country United States
Language Spanish/Portuguese (for Brazil)
Broadcast area Latin America and Brazil
Headquarters Miami, Florida
Sister channel(s) Discovery Turbo
Investigation Discovery
Discovery Home & Health
Website Discovery Kids Latin America
Discovery Kids Brazil
Availability
Satellite
Dish Network (Mexico) 310
DirecTV (Latin America) 330
Cable
NET TV (Brazil) 100 (SD)
600 (HD)
Streaming media
OneLink Communications Channel 50

Discovery Kids Latin America is a cable television channel owned by Discovery Communications and headquartered in Miami, Florida, which started as a programming block on the Latin American version of Discovery Channel. It is the only Discovery channel to feature spokescharacters.

Since the original U.S. version's rebranding to "The Hub" (and later Hub Network) on October 10, 2010, this was the only Discovery Kids channel in the world, until March 4, 2012, when an Asian version was launched.

The channel is divided on four feeds: Mexico, Argentina, the rest of Latin America, and a Portuguese feed for Brazil.

History[edit]

The channel started broadcasting on November 1, 1996. Originally its programming was aimed at older children and teens, airing shows such as Ghostwriter, Popular Mechanics for Kids, and Cyberkids.

In 2002, when Discovery Kids in United States was being launched as a programming block on NBC, the Latin American channel changed its programming to focus mainly on the pre-school audience. Programming for young children aired round-the-clock on weekdays, while series for teens aired only on weekends. This was due to low ratings on the non-preschool programming and hard competition with rival networks Cartoon Network (Latin America), Nickelodeon (Latin America) and Fox Kids Latin America (now known as Disney XD (Latin America)).

On January 13, 2003, the channel changed its programming to target mainly pre-schoolers and dropping all teen series completely, airing programs for young children round-the-clock seven days a week. On March 8, 2005, the channel introduced Doki, a dog who would become the official mascot of the channel. In 2008, Doki was accompanied by Mundi, a female anthropomorphic ladybug who serves as his best friend; the channel had previously introduced characters who are Doki's friends, including Gabi, Oto, Fico, and Anabella.

On March 30, 2009, the channel radically changed its logo, and adopted new programming, bumpers and schedules.[1]

Another image renovation was adopted on April 15, 2013 with the new series Doki: The Series with new bumpers and schedule changes.

In the U.S., it is available as a block on Discovery Familia, known as Discovery Kids en Español.

Image[edit]

  • November 1, 1996-1998
  • 1998-November, 2001
  • November, 2001-March, 2005
  • March, 2005-March 29, 2009
  • March 30, 2009-April 14, 2013
  • April 15, 2013-Present

Friends[edit]

  • Doki (March, 2005-Present)
  • Mundi (2008-Present)
  • Fico (February, 2009-Present)
  • Gaby (February, 2009-Present)
  •  ??? (Agoust 2009-Present)
  • Otto (Agoust 2009-Present)
  • Max (2013-Present)

Interstitials[edit]

  • 1998: Syllables
  • Oct, 1999: Vowels
  • Oct, 2002: Vowels, Numbers, and Colors
  • Dec, 2004: Dance!
  • Mar, 2005: Vowels, Numbers, Colors, Dance!, Syllables and Vowels
  • Mar, 2009: Vowels, Numbers, Colors, Dance!, Syllables and Vowels

Grafic[edit]

  • 1996
  • 1997
  • 1998
  • November, 2001
  • October, 2002
  • March, 2005
  • March, 2009
  • April, 2013

Programming[edit]

Current programming[edit]

Former programming[edit]

Live events[edit]

  • La Ronda de Discovery Kids: The channel organized live events called La Ronda de Discovery Kids (The Discovery Kids Tour), where "Doki", the channel's mascot, along with characters from the series visited some cities and make performings. The last event with that name was in 2008, however, the channel still organizes events on Latin American cities from time to time.

References[edit]

See also[edit]