Discovery Kids on NBC

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Discovery Kids on NBC
Country United States
Availability National
Launch date
September 14, 2002 (2002-09-14)
Dissolved September 2, 2006 (2006-09-02)

Discovery Kids on NBC was a three-hour Saturday morning television children's programming block that was broadcast by NBC from September 14, 2002 to September 2, 2006. The block featured programming from the Discovery Kids cable network, and all of its programming met the FCC's "E/I" requirements.[1] The block regularly aired on Saturday mornings, though certain programs within the lineup aired on Sundays in some parts of the country due to carriage of local programming by certain stations affiliated with the network or scheduling issues with regional or network sports broadcasts. The block was replaced on September 6, 2006 with the qubo block.

History[edit]

On January 6, 2002, NBC entered into a deal with Discovery Communications to provide a programming block featuring series from the Discovery Kids cable channel. The block launched on September 14, 2002, returning a true children's programming block to NBC since 1992, when the network dropped its block of mostly animated series to launch TNBC, a block of live-action series (particularly sitcoms) aimed at teenagers following the success of Saved by the Bell.

Discovery Kids on NBC initially consisted of only live-action scripted and reality series, including a kid-themed version of TLC's Trading Spaces and J. D. Roth's Emmy-nominated reality game show Endurance. All programming featured during the block, as is standard for Saturday morning children's programming on broadcast television, was designed to meet educational programming requirements defined by the Federal Communications Commission.

In later years, the block was expanded to include some animated series under the banner "Real Toons" such as Kenny the Shark, Tutenstein and Time Warp Trio. Meanwhile, in 2004, NBC became a subsidiary of NBC Universal, when its parent company, General Electric, acquired 80% of Vivendi Universal Entertainment from Vivendi.

Transition to Qubo[edit]

At the beginning of 2006, NBC entered into a partnership with Ion Media Networks, Scholastic Press, Classic Media and Nelvana to launch a new children's television network to be carried as a digital subchannel on i: Independent Television (now Ion Television)'s owned-and-operated stations and affiliates and corresponding program blocks on NBC, i and Telemundo, which was later named Qubo.[2] The deal was started in May 2006. Qubo also includes video on demand services and a branded website. The Discovery Kids on NBC block aired for the final time on September 2, 2006, and was subsequently replaced one week later on September 9 by Qubo, which targeted a younger audience than the pre-teen targeted Discovery Kids-produced block.

Programming[edit]

"Real Toons" (animated series)[edit]

Live-action series[edit]

See also[edit]

References[edit]

  1. ^ Bernstein, Paula (December 4, 2001). "Discovery set to kid around with Peacock". Variety. Retrieved 2009-08-13. 
  2. ^ Crupi, Anthony (March 16, 2006). "Discovery, NBC to End Saturday Kids Block". Mediaweek. Retrieved March 25, 2008.