Disney Cinemagic (UK & Ireland)
|Launched||16 March 2006|
|Closed||28 March 2013|
|Owned by||Disney–ABC Television Group|
|Picture format||576i (16:9/4:3) (SDTV)
~0.0% (+1) (November 2012, BARB)
|Replaced by||Sky Movies Disney|
|Sister channel(s)||Disney Channel
|Timeshift service||Disney Cinemagic +1|
Disney Cinemagic was a premium subscription movie service, available through Sky, TalkTalk TV, BT Vision, UPC Ireland and Virgin Media. The channel first appeared on 16 March 2006, airing previews, preparing for the official launch that took place at 17:00 on 19 March 2006. The channel continued to broadcast until midnight on 28 March 2013.
The channel replaced the British version of Toon Disney. A one hour timeshift service called Disney Cinemagic +1 was available on Sky and UPC Ireland. Despite the name, Disney Cinemagic had no formal connection with the CineMagic children's film festival based in Belfast, UK.
Disney Cinemagic showed premieres of Disney movies on Sundays and included regular screenings of Disney movies, typically three to four each day. Disney Cinemagic also showed the archives of classic Disney Cartoons, newer Disney Cartoons and shorts as well as animated television series such as Lilo & Stitch, The Emperor's New School, Aladdin, The Little Mermaid, Tarzan, Recess and Kim Possible.
From launch, up to November 2007, Disney Cinemagic would show channel branding where a character from a film would blend with reality. There were also bumpers for what programme or film was about to start now and later. After Disney Cinemagic ceased these, they would instead mention what was next in their schedule during the end credits of their current programming.
Before Disney Cinemagic launched, two early teasers were first shown for the channel on Disney Channel, Playhouse Disney and Toon Disney, starting from September 2005. The first one shown was a slightly altered version of the original theatrical teaser trailer for The Incredibles, with the ending tagline, "The Incredibles! Coming Soon!". However, during the late Autumn/early Winter period of that same year, another teaser trailer was shown, featuring a musical montage of the movies set to be shown on the channel, such as Bambi, Brother Bear, Dumbo, Cinderella and The Lion King II: Simba's Pride. This was the first advert to feature the early working title, "Incredible Movies" (to correspond with the channel's main movie, The Incredibles). At the end of the advert, all it said was "Coming soon, to Disney".
A final advert shown at the beginning of 2006 revealed the Disney Cinemagic branding. The advert featured Mickey Mouse, dressed in his The Sorcerer's Apprentice attire. He walked on to the completely blank white screen, took a magic wand and pressed the center of it with his finger, making magically morph into a TV remote. Mickey presses a button on the remote, and it starts blasting out magic holograms of several Disney characters. The remote starts vibrating uncontrollably, Mickey tries to regain control of it by randomly mashing different buttons, until finally, all of the holograms disappear. Mickey stands at the corner of the screen, smiling at the audience, while the Disney Cinemagic logo appears in the centre.
In the early morning of 16 March 2006, the day Toon Disney closed, the channel began to show numerous repeats of Kim Possible. At 06:00 that same morning, all programmes on that channel came to an end and a caption took its place, stating "Disney Cinemagic is coming soon".
Four hours later, at 10:00, Toon Disney was removed from the EPG. Toon Disney swapped EPG slots with Disney Channel and was relabelled Disney Cinemagic. At 17:00, Disney Cinemagic officially launched. Disney Channel +1 was temporally replaced with a 1 hour timeshift of Disney Cinemagic. Disney Channel +1 did eventually return after it relaunched in June 2006.
Disney Cinemagic ceased broadcasting at midnight on 28 March 2013 and was effectively replaced with Sky Movies Disney, as part of a multi-year film output deal between the BSkyB and The Walt Disney Company.
Aspect ratio 
Unlike its counterparts, Disney Channel and Disney Junior, its movies were sometimes shown in their original aspect ratio though these were usually available only on Sky. Notable exceptions were Tarzan II, Pocahontas II: Journey to a New World and Bambi II, which had only been broadcast in fullscreen, and not their proper 16:9 ratio. Films in the 2.55:1 ratio, such as Lady and the Tramp, were cropped to 16:9, the only exception being The Incredibles. Disney Cinemagic slowly abandoned this process of showing 16:9 films in their original ratio, favouring prints in pan-and-scan due to the availability of widescreen on digital platforms.
Disney Cinemagic HD 
Disney Cinemagic HD was a simulcast high definition version of Disney Cinemagic. The channel upscaled all standard definition content and showed original high definition content where available. The channel launched on 1 December 2008 and was available on Sky and later UPC Ireland. The channel was available to Sky+ HD customers who had a Sky Movies subscription. Some of the movies shown in HD during the first couple of months of broadcasting included Ratatouille, Tinker Bell, Sleeping Beauty and The Incredibles.
Films and programmes 
- "Sky Movies Disney: new channel to show UK TV film premieres". The Guardian. 21 February 2013.
- "Technical specifications for Lady and the Tramp (1955)". IMDb. Retrieved 17 December 2008.
- "Disney to launch Cinemagic HD channel". Digital Spy. 20 November 2008.