Wizards of Waverly Place

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For other uses, see Wizards of Waverly Place (disambiguation).
Wizards of Waverly Place
WOWP logo.png
Genre Teen sitcom
Fantasy
Created by Todd J. Greenwald
Starring Selena Gomez
David Henrie
Jake T. Austin
Jennifer Stone
María Canals Barrera
David DeLuise
Theme music composer John Adair
and Steve Hampton
Opening theme "Everything Is Not What It Seems", performed by Selena Gomez
Country of origin United States
Language(s) English
No. of seasons 4
No. of episodes 106 (List of episodes)
Production
Executive producer(s) Todd J. Greenwald
Peter Murrieta (seasons 1–3)
Vince Cheung
Ben Montanio
Camera setup Videotape; Multi-camera
Running time Approx. 22–23 minutes
Production company(s) It's a Laugh Productions
Broadcast
Original channel Disney Channel
Picture format Seasons 1-2; SDTV
NTSC;480i
PAL;576i
Seasons 3-4; HDTV
720p (USA and Asia)
1080i (International)
Audio format Stereo
Original run October 12, 2007 (2007-10-12) – January 6, 2012 (2012-01-06)
External links
Official website

Wizards of Waverly Place is an American Disney Channel Original Series which ran from October 12, 2007 to January 6, 2012 on the Disney Channel. The series was created by Todd J. Greenwald, and stars Selena Gomez, David Henrie and Jake T. Austin as three wizard siblings with magical abilities competing to win sole custody of the family powers. Further main cast includes Jennifer Stone, María Canals Barrera and David DeLuise.

The series won "Outstanding Children's Program" at the 61st Primetime Emmy Awards in 2009. A film adaptation of the series, Wizards of Waverly Place: The Movie, premiered as a Disney Channel Original Movie on August 28, 2009. The film adaptation won "Outstanding Children's Program" at the 62nd Primetime Emmy Awards earning the series its second consecutive Emmy. Wizards of Waverly Place ended as the longest-running Disney Channel Original Series (surpassing That's So Raven) with 106 episodes over four seasons. Its series finale averaged nearly 10 million viewers, making it the most-watched Disney Channel Original Series finale ever.

Contents

[edit] Premise

Wizards of Waverly Place chronicles the adventures of the Italian-Mexican Russo Family. The Russos live on Waverly Place in Manhattan's Greenwich Village, above a sub shop which they own and run. The family consists of siblings Alexandra "Alex" (Selena Gomez), Justin (David Henrie), and Maximillian "Max" (Jake T. Austin). The three teenagers are wizards and live with their Italian father, Jerry (David DeLuise), a former family wizard, and their mortal Mexican mother, Theresa (Maria Canals Barrera). When the Russo siblings complete their wizard training, they are to participate in a competition to decide who will become the Family Wizard (the one to keep his/her magical powers forever) of their generation, while the others lose their powers and become mortals. Because of this, Jerry tries to teach his children to not become dependent on magic. Since one of them gets to keep their powers, though, Jerry also gives his children wizard lessons (the lessons end mid Season four). The storage room of the Russo family's sub station is a wizard's lair. In the lair is a Portal which allows them to visit the wizard world, and other creatures to visit them. The headmaster of the wizard council, Professor Crumbs (Ian Abercrombie), regularly pays visits to the Russo home.

The Russo siblings attend Tribeca Prep and constantly encounter their Old West style principal, Mr. Laritate (Bill Chott). Because they live in the mortal world, the Russo's are required to keep the existence of wizardry a secret. Even so, Alex's best friend, Harper Finkle (Jennifer Stone), discovers the secret in Season 2's episode "Harper Knows". Justin's best friend, Zeke Beakerman (Dan Benson), also finds out in Season 4's episode "Zeke Finds Out", also along with Alex's boyfriend, Mason Greyback (Gregg Sulkin).

[edit] Production

This series was created and as executive produced by Todd J. Greenwald, who began developing the show after working as a writer and consulting producer during the first season of Hannah Montana. The show is produced by It's a Laugh Productions and Disney Channel Original Productions. The theme song, "Everything Is Not What It Seems", written by John Adair and Steve Hampton, is of techno-pop style and is performed by Selena Gomez. The series is filmed at Hollywood Center Studios in Hollywood, California.[citation needed]

[edit] Opening sequence

For the first three seasons the show used the same title sequence, the opening title sequence, which is set to Selena Gomez's rendition of "Everything Is Not What It Seems", shows Alex, Justin, Max and Harper engaging in magical antics while preparing for school in the morning. The fourth season began using a slightly altered version of the song, and a different sequence involving the cast, who all appear in Times Square at the end of the sequence with Alex waving her wand.

[edit] Reception

The show debuted on Disney Channel on October 12, 2007 after the premiere of Twitches Too, gathering 5.9 million viewers.[1] In January 2010, "Wizards vs. Werewolves" one-hour special episode became the series' most-watched (non-crossover) episode with 6.2 million viewers,[2] surpassing the 6 million viewers of "Paint By Committee" episode[3] The series' most watched episode, including crossovers, was "Cast-Away (To Another Show)" episode, which was included in the special trilogy of crossover episodes between three Disney Channel original sitcoms, Wizards on Deck with Hannah Montana. The broadcast was watched by 10.6 million viewers. In 2009, the series was the top scripted telecast for teens between the age of 9-14 (1.63 million/6.7 rating) and second in kids 6-11 (1.81 million/7.4 rating), which was only slightly behind The Suite Life on Deck (1.82 million/7.4 rating.)[4]

Wizards of Waverly Place's series finale, "Who Will Be The Family Wizard?" averaged nearly 10 million viewers (9.8 million).[5] It is the most-watched series finale of any Disney Channel Original Series.[6]

[edit] Episodes

Main article: List of Wizards of Waverly Place episodes
Season Episodes Originally aired
Season premiere Season finale
1 21 October 12, 2007 August 31, 2008
2 30 September 12, 2008 August 21, 2009
Film August 28, 2009
3 28 October 9, 2009 October 15, 2010
4 27 November 12, 2010 January 6, 2012

[edit] Wizards of Waverly Place: The Movie

Main article: Wizards of Waverly Place: The Movie

The Disney Channel Original Movie, based on the series, premiered on August 28, 2009 on Disney Channel. Wizards of Waverly Place: The Movie was filmed in Puerto Rico, Los Angeles, and New York City from February 16 to March 27, 2009.[7] The movie received 11.4 million viewers on its premiere,[8] making it the second-most-viewed DCOM premiere in the US after High School Musical 2. It was also one of the top scripted telecasts in 2009.[9] It won a Primetime Emmy Award in 2010 for "Outstanding Children's Program".

[edit] Series finale

On Friday, January 6, 2012, Wizards of Waverly Place aired its one-hour series finale, "Who Will Be The Family Wizard?," which averaged nearly 10 million viewers (9.8 million).[5] Although it was not the series' most-watched episode (Wizards on Deck with Hannah Montana's special crossover episode, "Cast-Away (to Another Show)") or special (Wizards of Waverly Place: The Movie), it set the record for Disney Channel's most-watched finale ever.

Excluding the crossover programming special, it was easily the franchise's most-watched episode.[6] The closer also set series best among kids 6-11 (4.2 million) and tweens 9-14 (3.8 million). Notably, the finale is the current TV season's most-watched cable telecast among scripted programs.[6]

The show ended with Alex becoming the family wizard, Justin being declared new Headmaster of WizTech, and Max getting to run the sub shop. Despite Max's loss of his powers, everyone was happy with what they got, which made Alex say "Hey! We're all happy at the same time!" Of course, everyone agreed. Then, as they hug and gather together, a voiceover (by Andy Kindler ) ends the show by saying "That's our show, ladies and gentlemen. Thanks for watching...and goodnight," to lots of applause on the laugh track.

[edit] Cast

Main article: List of Wizards of Waverly Place characters
The four seasons main cast (L-R): María Canals Barrera as Theresa Russo, David DeLuise as Jerry Russo, Jake T. Austin as Max Russo, Selena Gomez as Alex Russo, David Henrie as Justin Russo, and Jennifer Stone as Harper Finkle.

[edit] Main

[edit] Recurring

[edit] Merchandise

[edit] Soundtrack

Main article: Wizards of Waverly Place (soundtrack)

The soundtrack album for the hit Disney Channel Original Series of the same name. The album was released as a physical CD, enhanced CD and digital on August 4, 2009, under Walt Disney Records.[10][11][12][13] The album includes songs from and inspired by the TV series and Wizards of Waverly Place: The Movie.[13][14]

In response to the soundtrack, Stephen Thomas Erlewine of Allmusic recognized Wizards for its "teen revamps of boomer classics that parents can enjoy too". He also stated that the album is "agreeable" and that Selena Gomez "inevitably stands out from the pack". However, Erlewine said: "the dang-awful version of America's "You Can Do Magic" by Drew Seeley is sunk by its hyper-claustrophobic rhythms, the biggest rearrangement of a tune here and easily the worst cut."[12]

[edit] Video game

Main article: Wizards of Waverly Place (video game)

A video game based on the series was released in August 2009.[15]

[edit] DVD releases

[edit] Compilations

Name Episodes Region 1 Region 2 DVD extras
Wizards of Waverly Place: Wizard School Wizard School Part 1, Wizard School Part 2, Curb Your Dragon, Disenchanted Evening July 29, 2008[16] TBA Work It Like a Wizard - Selena, Jake and David's favorite things to do.
Wizards of Waverly Place: Supernaturally Stylin' Credit Check, Smarty Pants, Beware Wolf, Graphic Novel[17] February 10, 2009[18] TBA Fashionista Presto Chango! - Go behind the scenes with the stars for some wardrobe magic!
Wizards on Deck with Hannah Montana Cast-Away (To Another Show) (Wizards), "Double Crossed" (Suite Life), "Super(stitious) Girl" (Hannah Montana) September 22, 2009[19] TBA Justin's Award Winning Essay - It's A Suite Life Having Fun With Hannah & The Wizards

[edit] Season releases

Name Episodes Region 2 Region 4 DVD extras
Season 1: Volume 1: Work It Like a Wizard Crazy 10-Minutes Sale, First Kiss, I Almost Drowned in a Chocolate Fountain, New Employee, Disenchanted Evening, You Can't Always Get What You Carpet, Alex's Choice October 5, 2009[20] March 3, 2010[21] Work It Like a Wizard - Selena, Jake and David's favorite things to do.
Season 1: Volume 2: Magic Training Curb Your Dragon, Movies, Pop Me and We Both Go Down, Potion Commotion, Justin's Little Sister, Wizard School Part 1, Wizard School Part 2 October 5, 2009[22] June 2, 2010[23] Casting A Spell
Season 1: Volume 3: Stylin' Powers The Supernatural, Alex in the Middle, Report Card, Credit Check, Alex's Spring Fling, Quinceanera, Art Museum Piece October 5, 2009[24] August 2010[25] Fashionista Presto Chango! - Go behind the scenes with the stars for some wardrobe magic!

The show's complete first season was released on September 10, 2009 in Germany,[26] on October 1, 2009 in Spain,[27] on March 3, 2010 in France and on March 12, 2010 in Poland.[28]

[edit] Awards and nominations

Year Award Category Work Outcome
2008 Alma Award[29] "Outstanding Male Performance in a Comedy Television Series" Jake T. Austin Nominated
"Outstanding Female Performance in a Comedy Television Series" Selena Gomez Nominated
Imagen Award[30] "Best Actress - Television" Selena Gomez Nominated
2009 Image Award[31] "Outstanding Performance in a Youth/Children's Program - Series or Special" Selena Gomez Nominated
Nickelodeon Kids' Choice Awards[32] "Favorite TV Actress" Selena Gomez Won
Young Artist Award[33] "Best Performance in a TV Series - Leading Young Actress" Selena Gomez Nominated
Primetime Emmy[34] "Outstanding Children's Program" Cast Won
Alma Award[35] "Special Achievement Comedy - Television - Actress" Selena Gomez Won
"Special Achievement Comedy - Television - Actress" María Canals Barrera Nominated
Imagen Award[36] "Best Actress - Television" Selena Gomez Nominated
2010 Image Award[37] "Outstanding Performance in a Youth/Children's Program - Series or Special" Selena Gomez Nominated
Nickelodeon Kids' Choice Awards[38] "Favorite TV Show" Cast Nominated
"Favorite TV Actress" Selena Gomez Won
Teen Choice Awards[39][40] "Choice TV Actress: Comedy" Selena Gomez Won
"Choice TV Show: Comedy" Cast Nominated
Primetime Emmy[34] "Outstanding Children's Program" Cast Nominated
"Outstanding Children's Program" (for Wizards of Waverly Place: The Movie) Cast Won
Nickelodeon Australian Kids' Choice Awards[41] "Fave TV Show" Cast Nominated
"Fave TV Star" Selena Gomez Won
British Academy Children's Awards[42] "BAFTA Kid’s Vote: TV" Cast Won
2011 Image Award[43] "Outstanding Children's Program" Cast Nominated
"Outstanding Performance in a Youth/Children's Program - Series or Special" Selena Gomez Nominated
Nickelodeon Kids' Choice Awards[44] "Favorite TV Show" Cast Nominated
"Favorite TV Actress" Selena Gomez Won
"Favorite TV Sidekick" David Henrie Nominated
Teen Choice Awards[45] "Choice TV Actress: Comedy" Selena Gomez Won
"Choice TV Show: Comedy" Cast Nominated
Imagen Award[46] "Best Young Actress/Television" Selena Gomez Won
"Best Supporting Actress/Television" María Canals-Barrera Nominated
Primetime Emmy[34] "Outstanding Children's Program" Cast Nominated
"Outstanding Cinematography For A Multi-camera Series" "Dancing With Angels" Nominated
Alma Awards[47] "Best TV Actress" Selena Gomez Nominated
"Best Supporting Actress/Television" María Canals-Barrera Won
Nickelodeon Australian Kids' Choice Awards "Fave TV Star" Selena Gomez Won[48]
"Fave TV Show" Wizards of Waverly Place Nominated
2012 Nickelodeon Kids' Choice Awards
"Favorite TV Show" Cast Pending
2012 Nickelodeon Kids' Choice Awards
"Favorite TV Actress" Selena Gomez Pending
2012 Nickelodeon Kids' Choice Awards
"Favorite TV Sidekick" Jennifer Stone Pending

[edit] International release

 This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (November 2010)
Country/Region Network(s) Series premiere Series Title in Country
Turkey Turkey Digiturk[49] October 24, 2007 Waverly Büyücüleri
Disney Channel Turkey[50] October 12, 2007 Wizards of Waverly Place
United States United States Disney Channel[51]
Pakistan Pakistan Disney Channel October 12, 2007
Australia Australia Disney Channel[52] October 19, 2007
Seven Network October 4, 2008
New Zealand New Zealand Disney Channel New Zealand[52] October 19, 2007
TV3
United Kingdom United Kingdom Disney Channel UK & Channel 5[53] November 4, 2007
Republic of Ireland Ireland Disney Channel Ireland and TRTÉ[54] November 3, 2007
Canada Canada (English) Family[55] October 26, 2007
India India Disney Channel India[56] May 5, 2008
Sri Lanka Sri Lanka
Bangladesh Bangladesh
Malaysia Malaysia Disney Channel Malaysia[57]
(Airs in Malay (penyihir tempat Waverly) and English Language)		 March 9, 2008
Arab League Arab World Disney Channel Middle East[58]
(Airing with Arabic subtitles)		 February 29, 2008
Netherlands The Netherlands Disney Channel (Netherlands & Belgium)[59] October 3, 2009
Belgium Belgium November 1, 2009
Hong Kong Hong Kong Disney Channel Asia[58]
(Airing the show with Indonesian, Malay and Chinese Subtitles)
(Dubbed in Hong Kong, Thailand, and Vietnam)		 March 9, 2008
Indonesia Indonesia
Philippines Philippines
Singapore Singapore
Thailand Thailand
Vietnam Vietnam Những phù thủy xứ Waverly
South Korea South Korea Disney Channel Korea 우리가족마법사
South Africa South Africa Disney Channel South Africa (airs in English)
SABC 3
Canada Canada (French) VRAK.TV[60] August 24, 2009 Les Sorciers de Waverly Place
France France Disney Channel France[61] January 22, 2008
NRJ12[62] August 31, 2009
Israel Israel Disney Channel Israel[63] June 2008 המכשפים מווייברלי פלייס
Bulgaria Bulgaria BNT 1 March 28, 2009 Магьосниците от Уейвърли Плейс
Disney Channel Bulgaria September 19, 2009
Greece Greece Disney Channel Greece November 7, 2009 Οι Μάγοι του Γουέβερλυ
ERT[64] January 5, 2010
Italy Italy Disney Channel Italy[59] January 26, 2008 I Maghi Di Waverly
Italia 1[65] January 12, 2010
Poland Poland Disney Channel Poland February 29, 2008 Czarodzieje z Waverly Place
TVP 1 September 12, 2010
Finland Finland Disney Channel Scandinavia Nelonen[66] February 29, 2008 Waverly Placen velhot
Denmark Denmark[67] Magi på Waverly Place (Magic at Waverly Place)
Sweden Sweden[68]
Norway Norway[69] Magikerne på Waverly Place
Germany Germany Disney Channel Germany[70] March 8, 2008 Die Zauberer vom Waverly Place
Super RTL[71] September 1, 2008
Switzerland Switzerland SF Zwei[72] April 11, 2009
Austria Austria ORF 1[73] June 20, 2009
Spain Spain Disney Channel Spain[74] January 18, 2008 Los Magos de Waverly Place
Antena 3[75]
Portugal Portugal Disney Channel Portugal[76] Os Feiticeiros de Waverly Place
SIC[77]
Brazil Brazil Disney Channel Brazil and Rede Globo[78] March 23, 2008 (Advance)
April 11, 2008 (Premiere)
Disney Channel Latin America[79]
Dominican Republic Dominican Republic March 23, 2008 (Advance)
April 14, 2008
(Premiere)		 Los Hechiceros de Waverly Place
Argentina Argentina
Costa Rica Costa Rica
Bolivia Bolivia
Colombia Colombia
Ecuador Ecuador
Haiti Haiti
Mexico Mexico
Panama Panama
Peru Peru
Paraguay Paraguay
Uruguay Uruguay
VenezuelaVenezuela
Republic of China Taiwan Disney Channel Taiwan[80] March 28, 2008 少年魔法師
Japan Japan Disney Channel Japan[81] April 18, 2008 ウェイバリー通りのウィザードたち
Albania Albania Digitalb[82] July, 2009 Magjistaret e sheshit Uejverli
Chile Chile Disney Channel Latin America March 23, 2008 (Advance)
April 14, 2008
(Premiere)		 Los Hechiceros de Waverly Place'
Canal 13 (Chile) March 6, 2010
Romania Romania Disney Channel Romania[83] September 19, 2009 Magicienii Din Waverly Place
Czech Republic Czech Republic Disney Channel (Central and Eastern Europe)[84][85][86] February 2009 Kouzelníci z Waverly
Slovakia Slovakia
Hungary Hungary Varázslók a Waverly helyből
Russia Russia СТС November 2, 2009 Волшебники из Вэйверли Плэйс
Disney Channel (Russia) August 11, 2010
Kazakhstan Kazakhstan 31 channel September 5, 2011 Вэйверли Плэйс сиқыршылары
Disney Channel (Kazakhstan) August 11, 2010
Serbia Serbia Radio Television of Serbia[87] June 27, 2010 Чаробњаци са Вејверли плејса
Disney Channel Serbia[88]
Slovenia Slovenia Kanal A August 1, 2010 Čarovniki s trga Waverly
Slovakia Slovakia TV JOJ 2012 TBA

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