Disney XD (United Kingdom and Ireland)

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Disney XD
Logo Disney XD.svg
Launched 31 August 2009
Owned by Disney–ABC Television Group
Picture format 576i (16:9 SDTV)
1080i (HDTV)
Audience share 0.1%
0.1% (+1) (April 2014, BARB)
Language English
Broadcast area United Kingdom
Ireland
Headquarters Hammersmith, London
Formerly called Jetix
Sister channel(s) Disney Channel
Disney Junior
Sky Movies Disney
Timeshift service Disney XD +1
Website disney.co.uk/disney-xd
Availability
Satellite
Sky Channel 607 (SD/HD)
Channel 608 (+1)
Channel 622 (SD)
Cable
Virgin Media Channel 707
Channel 708 (+1)
WightFibre Channel 111
IPTV
TalkTalk Plus TV Channel 557
BT Channel 557
On-demand
Streaming media
Sky Go Watch live
(UK and Ireland only)
Virgin TV Anywhere Watch live (UK only)

Disney XD (formally Fox Kids and Jetix) is a children's television channel, with programming aimed at children aged 6–14 years old which broadcast on Cable and BskyB. Fox Kids orientated from American, and was owned by Fox Television Entertainment, before renaming itself to Jetix 2005.[1][2][3] UK version of Fox kids was the first European version, before being expanded to other European counties during the late 1990s.

History[edit]

Fox Kids[edit]

Fox Kids, launched its British and Irish version of it channel on 19 October 1996, broadcasting between the hours of 06:00 and 19:00. Fox kids time-shared original with Sky 2 and later National Geographic Channel, before extending its hours to 10 pm. The Channel consisted of live-action and animated comedy, drama and action-adventure programmes for children of all ages, In addition, Fox Kids also programme up to seven hours of commercial-free educational series each week[4]

"Our tremendous success in the U.S. is a testament to the fact that Fox Kids' unique and innovative programming and branding formula appeals to children. The strong performance of Fox Kids and Saban International's series currently broadcast in the UK indicates both a tremendous interest in - and an exceptional opportunity for - our unique brand of children's entertainment. We have an opportunity to expose an entirely new audience to the excitement of Fox Kids Networks around the world." " The channel will be the exclusive, first-run home for many episodes of the most popular children's series from its U.S. channel, including "Goosebumps", the top-rated U.S. children's programme, "Casper", the No. 1 new animated series for kids in the U.S. and the long-running U.S. hit, "The X-Men".In addition, Fox Kids Network also will feature programmes from Saban's extensive library of international children's titles."

Margaret Loesch, President, Fox Kids Networks Worldwide.[5]

In early 2001 the channel claimed one million children watched the channel every week. The channel also restructured its operations into two divisions, content and commercial.[6] In July 2001 Disney acquired "Fox Family Worldwide" from News Corp and Haim Saban, which give Disney 76% ownership of Fox Kids Europe, which included the British operations.[7] On 3 November 2003, the channel began broadcasting 24 hours a day, seven days a week[8]

Jetix[edit]

In January 2004, Fox Kids international announced plans to rename its operations to Jetix, a unique name which implied action and adventure .[9] On 3 April the transition started with a Jetix-branded block operating every day from 3pm to 7pm,[10] In September 2004, the block become part of the morning line-up, between the hours of 7 am and 9 am.

On 9 September[11] A monthly Jetix Magazine was launches as part of the rebrand, produced under licence by Future Publishing. Magazine amined at boys ages six to eleven contain covered a wide aspect of content including news, interviews, music and sport. Ronnie Cook, managing director at JCP, added: "We're excited to be able to offer this new UK title for kids. The Jetix Magazine will also provide us with a crucial marketing tool for upcoming channel activity." [12][13]

On 1 January 2005 the channel was fully relaunched as Jetix. Cinema advertising campaign produced in house was instigated to help promote the rebrand, Jetix UK marketing director Allan Stenhouse says: "Cinema is a fast-paced, action-packed environment where both the quality of visual and audio communication enables us to excite children about Jetix."[14] Shortly after the rebranding, a new early-evening block was introduced named "Jetix Max". The Jetix Max slot included such shows as; W.I.T.C.H., Totally Spies, Martin Mystery, Funky Cops, Power Rangers, PXG and Black Hole High. The Jetix Max slot was dropped in June 2006, although it remained on other Jetix channels around Europe.[citation needed]

In September 2007 the channel signed a deal with Sky and virgin to allow it content to used on there Video on demand services. Jetix UK and Nordic managing director Boel Ferguson said: “We are excited about securing these deals and continue to pursue distribution opportunities to make Jetix programming even more accessible to consumers”. Further enhancement ocrured in November 2007, when its online website started to included videoclips of its programmes.[15]

Disney XD[edit]

In December 2008 Disney brought out the remaining 26% share in Jetix to acquire full ownership of Company.[16][17] Within six months Disney relaunched the channel as Disney XD, in the US, followed by relaunch in the UK on 31 August 2009, replacing Jetix. On 12 August 2009 the Jetix on-screen logo was removed and replaced with the Disney XD logo counting down the days to the launch.[17][18][19] Disney XD is aimed towards boys aged 6 to 14[20][21] with the Disney channel forcing more towards girls.

The channel has expanded to include live-action films and sports coverage developed in collaboration with ESPN[22] The channel launched the original series Aaron Stone, animated series Phineas and Ferb, live-action series The Suite Life of Zack & Cody. The channel continued to air shows that previously aired on Jetix, such as Pokémon Battle Dimension, Kid vs. Kat, Phil of the Future, American Dragon: Jake Long and Jimmy Two-Shoes

Disney XD launched with the premiere of the Disney XD's first original series, Aaron Stone, along with Pirates of the Caribbean: The Curse of the Black Pearl. The channel continues to air shows that previously aired on Jetix, such as Pokémon Battle Dimension and Iron Man: Armored Adventures, as well as programmes formerly shown on Disney Channel including Phil of the Future and American Dragon: Jake Long and current programmes Phineas and Ferb, The Suite Life of Zack & Cody, The Suite Life on Deck and Gravity Falls.[citation needed]

Programming[edit]

Disney XD HD[edit]

Disney XD HD logo since 2010

Disney XD HD, a high-definition simulcast of Disney XD, launched on Sky channel 633 on 18 October 2010 in the UK.[23] The channel broadcasts HD versions of Disney XD's popular live action shows and animated programmes, such as Phineas and Ferb, I'm in the Band, Kick Buttowski: Suburban Daredevil and Zeke and Luther. This marks Sky's fiftieth HD channel, meeting Sky's HD channel target of 50 HD channels by Christmas 2010.[24]

Launch events[edit]

Disney XD launched with a large launch campaign. Four launch initiatives were designed to introduce Disney XD to children in the UK:

Beach Soccer[edit]

In 2009 Beach Soccer was a joint initiative between England Beach Soccer and Disney XD, holding Beach Soccer Roadshows across the central and Southern England. An artificial beach was built in each of the five locations: Portsmouth, Nottingham, Minehead, Hyde, (Greater Manchester) culminating in a Beach Soccer final in Oxford Street, London on Saturday 29 August 2009.[25][26] In 2012 the event come to Sunderland.[27]

Dance with Diversity[edit]

Britain's Got Talent winners Diversity (dance troupe) helped to launch Disney XD by accepting a challenge to teach 100 young street dancers a one-off routine and then perform it in front of the crowds in Covent Garden. Diversity were given just a few days to teach the 100 young dancers the routine and how to perform it all together.Disney XD set the challenge to Diversity to help inspire kids to learn new activities. The challenge was documented in the programme Disney XD Challenge: Diversity, which aired on Disney XD in September 2009.

Skate Britain[edit]

British skateboarding legend, Pete King, skated his way across the UK to help get kids out and skateboarding as part of the launch of Disney XD.

From Land's End to John O'Groats, Pete King kick-flipped and tail-slided through the UK executing daredevil tricks whilst conducting masterclasses for kids looking to become the next British skateboarding stars. Pete's challenge was part of a series of challenges which Disney XD set for UK personalities to help inspire kids to try new activities. Viewers were able to watch the highlights of Pete's journey on Disney XD in October 2009.[28]

World record attempt[edit]

Friday 28 August saw history being made as 250 children came together to form a giant 'human joystick' to set the new world record for the biggest ever game of virtual keepy-uppy, with former England and Liverpool football star and gaming fan, Jamie Redknapp, led the bid to enter the Guinness Book of World Records.[28][29]

Censorship[edit]

As Jetix was aimed at children aged 6 to 14, some shows were edited for content that is considered violent, scary or contains flashing images. Many of these edits have been brief and thus would not have been noticed had they not aired on other channels uncensored.[citation needed]

Magazine[edit]

Future Publishing published the official Jetix Magazine until September 2009. Released every four weeks, the magazine featured puzzles and features based on the channel's characters as well as a six page Power Rangers comic. New issues contained a Sonic X comic based on the current Sonic X comic series by Archie. The magazine frequently included a free DVD featuring shows from the channel.

From 3 September the magazine became Nitro! due to Jetix rebranding as Disney XD, but cover all major children's content rather than the content previously shown on Jetix.[30]

References[edit]

  1. ^ Schneider, Michael; Grego, Melissa (September 9, 2001). "Fox Kids net adopted by Fox TV Ent.". Variety. Retrieved 2009-08-13. 
  2. ^ Tomlinson, Heather (July 28, 2001). "Murdoch parts with the Power Rangers and the preacher man". The Independent (London). Retrieved 2010-08-20. 
  3. ^ Cerone, Daniel (February 20, 1993). "Animated Series Has Helped Fox Challenge the Other Networks on Saturday Mornings". Los Angeles Times. Retrieved 2010-10-15. 
  4. ^ http://www.prnewswire.co.uk/news-releases/fox-kids-network-launches-its-first-ever-european-childrens-channel-156323565.html
  5. ^ FOX KIDS NETWORK LAUNCHES ITS FIRST-EVER EUROPEAN CHILDREN'S CHANNEL (September 1996). PR newswire Uk via Fox Broadcasting http://www.prnewswire.co.uk/news-releases/fox-kids-network-launches-its-first-ever-european-childrens-channel-156323565.html.  Missing or empty |title= (help)
  6. ^ http://www.marketingweek.co.uk/fox-kids-uk-gives-ad-role-to-stenhouse/2031134.article
  7. ^ "Disney buys Fox Family". CNN. 23 July 2001. 
  8. ^ http://www.marketingmagazine.co.uk/news/194367/
  9. ^ http://www.jetixeurope.com/site/press_office/press_releases/2004-01-08_-_jetix_launch.html
  10. ^ http://www.marketingweek.co.uk/fox-kids-uk-to-change-its-name-to-jetix/2028521.article
  11. ^ http://www.featuresexec.com/bulletin/news_article.php?id=1352#.U21dEvldVHU
  12. ^ http://www.brandrepublic.com/article/221161/jetix-future-unveil-new-monthly-childrens-magazine
  13. ^ http://mediatel.co.uk/newsline/2004/09/02/future-enters-kids-market-with-jetix-magazine/
  14. ^ http://www.marketingweek.co.uk/disney-plans-rebrand-for-fox-kids-in-the-uk/2030763.article
  15. ^ http://www.broadbandtvnews.com/2007/11/16/broadband-vod-driving-jetix/
  16. ^ http://www.broadcastnow.co.uk/disney-to-acquire-jetix-europe/1943082.article
  17. ^ a b http://www.mediaweek.co.uk/news/867865/Disney-moves-Jetix-Europe-takeover/
  18. ^ http://news.awn.com/index.php?ltype=top&newsitem_no=28575
  19. ^ http://www.digitalspy.co.uk/media/news/a148638/jetix-to-become-disney-xd.html
  20. ^ "Disney to launch ad-supported boy-focused channel". Media Week. 2009-06-15. 
  21. ^ "Disney XD Launch Date Announced for U.K.". AWN Headline News. 2009-07-27. 
  22. ^ http://www.digitalspy.co.uk/broadcasting/a160015/disney-xd-to-launch-in-the-uk.html
  23. ^ "Disney XD to launch in HD on Sky". Digital Spy. 15 October 2010. 
  24. ^ "Disney XD Launches In HD On Sky". Sky. 15 October 2010. 
  25. ^ http://www.sport.co.uk/general/disney-xd-beach-soccer-tour/88242/
  26. ^ http://www.football.co.uk/beach_soccer/disney_xd_beach_soccer_tour_rss100428.shtml
  27. ^ http://www.beach-events.co.uk/tag/disney-xd/
  28. ^ a b http://thefranknewsblog.blogspot.co.uk/2009/08/news-from-disney-xd.html
  29. ^ http://www.zimbio.com/pictures/wsR1UUb4P_V/Disney+XD+Guinness+World+Record+Attempt+Photocall
  30. ^ Future rebrands Jetix Magazine as Nitro! – Brand Republic News. Brandrepublic.com (2009-07-15). Retrieved on 2011-04-09.

External links[edit]