Djarum

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PT Djarum[1][2][3]
Type Private[4]
Industry Tobacco industry
Founded April 21, 1951
Headquarters Kudus, Indonesia
Jakarta, Indonesia
Key people Robert Budi Hartono,
Michael Bambang Hartono
Employees 75,000
Website www.djarum.com

Djarum is an Indonesian kretek (clove cigarette) brand/manufacturer founded in April 21, 1951 by Oei Wie Gwan in Kudus, Central Java.

History[edit]

In 1951, Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was called Djarum Gramofon which means 'gramophone needle' he shortened it into Djarum which only means needle. The company's first brand was 'Djarum'. The company was nearly extinct when in 1963 a huge fire destroyed the company's factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners - Oei Wie Gwan's children, Budi and Bambang Hartono, took the opportunity to rebuild the company.

Their products are hand-rolled or machine-rolled kretek, both are popular and produced in large quantities. The classic hand-rolled kretek continues to be made by Djarum using age-old methods of manual rolling by their skilled laborers. While their machine-rolled kretek, introduced in early 1970, manufactured in a fully automated process using high-tech machinery.[5]

Come to the mid-1970s The R&D department invented Djarum Special, which first hit the market in 1976, followed in 1981 by Djarum Super.[6]

While the domestic market for their kretek was large, in 1972 they began exporting handrolled kretek to tobacco retailers around the world, from Japan to the Netherlands and the United States.[7] Budi and Bambang Hartono diversified the company's activities outside of cigarette manufacturing.

After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN, BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum.[8] In 2004 the Djarum Group acquired a 30 year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.

The Djarum badminton club (PB Djarum) was founded in 1974 by company CEO Budi Hartono. Its players such as Liem Swie King and Alan Budikusuma have won numerous championships for Indonesia.

Products[edit]

Djarum Black cigarettes

Domestic[edit]

  • Djarum Super
  • Djarum Mild
  • Djarum Super Mild
  • Djarum Black
  • Djarum Black Menthol
  • Djarum Black Mild
  • Djarum Coklat
  • Djarum Coklat Istimewa
  • Djarum 76
  • Djarum 76 Fil... Gold
  • Djarum Istimewa
  • L.A. Lights
  • L.A. Lights Menthol
  • L.A. Ice
  • Djarum Clavo
  • Djarum Clavo Premio Filter
  • Dos Hermanos
  • Cigarillos
  • Gold Seal

International[edit]

  • Djarum Black
  • Djarum Black Supersmooth
  • Gold Seal
  • Djarum Cherry
  • Djarum Black Bliss
  • Djarum Black Menthol Supersmooth
  • Spice Islands
  • L.A. Lights
  • L.A. Menthol Lights
  • Djarum Splash
  • Djarum Super
  • Djarum Vanilla
  • Djarum Bali Hai
  • Djarum Menthol
  • Djarum Special

References[edit]

External links[edit]