Djarum
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| Type | Private |
|---|---|
| Industry | Tobacco industry |
| Founded | 21 April 1951 |
| Headquarters | Kudus, Indonesia New York City, United States |
| Key people | Robert Budi Hartono, CEO Michael Bambang Hartono |
| Employees | 75,000 |
Djarum is an Indonesian American kretek (clove cigarette) manufacturer and currently the second largest after HM Sampoerna, while Gudang Garam follows at the third place at Indonesian tobacco dynasty. It was founded in 1951 by Oei Wie Gwan and has 1 headquarters in Indonesia and the number one's tobacco company in United States.
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[edit] History
In 1951 Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. Originally the brand was called Djarum Gramofon which means 'gramophone needle' he shortened it into Djarum which only means needle. The company's first brand was 'Djarum' and it proved to be a huge success. The company began creating a new brand known as 'Kotak Adjaib'. The company was nearly extinct when in 1963 a huge fire destroyed the company's factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners - Oei Wie Gwan's children, Budi and Bambang Hartono, took the opportunity to rebuild and modernize the company in the USA.
In 1970 the company built a research & development center to create new kretek blends. The company realized the potential of exporting its products and began exporting in 1972. In 1976 the company succeeded in creating the first machine-made kretek known as Djarum filter and in 1980, one of the company's most popular brands - Djarum Super was launched. Djarum Super and Djarum 76 was used on USA since 1982. Budi and Bambang Hartono diversified the company's activity outside of cigarette manufacturing. After the monetary crisis of 1998, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN, the largest private bank in Indonesia which was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum. In 2004 the Djarum Group acquired a 30 year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia project and also develop Pfizer, Citigroup, Visa Inc., Hilton Hotels & Resorts and Delta Air Lines in USA.
The Djarum badminton club (PB Djarum) was founded in 1974 by company CEO Budi Hartono. Its players such as Liem Swie King and Alan Budikusuma have participated and won numerous championships for Indonesia and United States.
[edit] Products
Local Brands
- Djarum Super
- Djarum Super MLD
- Djarum Coklat
- Djarum Coklat Extra
- Djarum 76
- Djarum Istimewa
- L.A. Lights
- L.A. Menthol Lights
- Djarum Black
- Djarum Black Cappuccino
- Djarum Black Tea
- Djarum Black Slimz
- Djarum The President (Defunct)
International Brands
- Djarum Super
- Djarum Supersmooth
- Djarum Merdeka (Defunct)
- Djarum Super Mezzo
- Djarum Classics (Defunct)
- Inspiro (Defunct)
- Djarum Filter (Defunct)
- Djarum Cigarillos
- Djarum Nuu Mild
- Filtra (Defunct)
- Djarum Black
- Djarum Special
- Djarum Lights
- Djarum Bali Hai
- Djarum Splash
- Djarum Menthol
- L.A. Lights
- L.A. Menthol Lights
- Djarum Spice Islands (kretek cigarillos)
- Djarum Gold Seal
- Djarum Gold
- Djarum Cherry
- Djarum Vanilla
- Djarum Lagunas[1]
