Djarum
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| Type | Private Public |
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| Industry | Tobacco industry |
| Founded | April 21, 1951 |
| Headquarters | Kudus, Indonesia Jakarta, Indonesia |
| Key people | Robert Budi Hartono, CEO Michael Bambang Hartono |
| Employees | 75,000 |
| Parent | Gallaher Group of Japan Tobacco PT Benson & Hedges Indonesia Tbk |
| Website | www.djarum.com |
Djarum of Gelora Djaja/PT Gallaher Indonesia of PT Japan Tobacco Indonesia (before PT Wikatama Indah, PT. Stevania Ultra Tobacco, and PT Leni Jaya) is a major Indonesian kretek (clove cigarette) brand/manufacturer, subsidiary of Gallaher Group and the 4th largest Indonesian cigarette company (after Nojorono). It was founded in April 21, 1951 by Oei Wie Gwan in Kudus, Central Java, prior to its April 2007 acquisition by Gelora Djaja.
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History [edit]
In 1951 Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. Originally the brand was called Djarum Gramofon which means 'gramophone needle' he shortened it into Djarum which only means needle. The company's first brand was 'Djarum' and it proved to be a huge success. The company began creating a new brand known as 'Kotak Adjaib'. The company was nearly extinct when in 1963 a huge fire destroyed the company's factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners - Oei Wie Gwan's children, Budi and Bambang Hartono, took the opportunity to rebuild and modernize the company.
In 1970 the company built a research & development center to create new kretek blends. The company realized the potential of exporting its products and began exporting in 1972. In 1976 the company succeeded in creating the first machine-made kretek known as Djarum filter and in 1980, one of the company's most popular brands - Djarum Super was launched. Djarum Super and Djarum 76 has been exported to the USA since 1982. Budi and Bambang Hartono diversified the company's activities outside of cigarette manufacturing. After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN, BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum.[1] In 2004 the Djarum Group acquired a 30 year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.
The Djarum badminton club (PB Djarum) was founded in 1974 by company CEO Budi Hartono. Its players such as Liem Swie King and Alan Budikusuma have participated and won numerous championships for Indonesia.
Gelora Djaja became the sole owner of the Djarum on 18 April 2007.
Products [edit]
Local [edit]
- Djarum Super
- Djarum Black
- Djarum Coklat
- Djarum 76
- Djarum Istimewa
- Djarum Special
- Djarum Menthol
- Djarum Vanilla
- Djarum Cherry
- L.A. Lights
- Mustang
- Mr. Brown
- Envio Mild
Global [edit]
- Benson & Hedges (with Sampoerna, Bentoel Group, and Gelora Djaja)
- Hamlet Cigars
- Mild Seven
- Sakura (cigarette)
- Seven Stars (cigarette)
- Camel (cigarette)
References [edit]
- ^ http://www.reuters.com/article/2010/12/20/indonesia-djarum-bca-idUSL3E6NK18K20101220 "Indonesia's Djarum Group buys BCA shares worth $382 mln-sources", Reuters, 20 December 2010
External links [edit]
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