Do It to It

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"Do It to It"
Single by Cherish featuring Sean Paul of the YoungBloodZ
from the album Unappreciated
Released March 21, 2006 (2006-03-21)
(see Release history)
Format CD single, digital download
Recorded 2005–2006
Genre Hip hop, crunk&B
Length 3:47
Label Sho'nuff Records, Capitol Records
Writer(s) Sean Paul Joseph, Farrah King, Neosha King, Rodney Richard & John Williams
Producer(s) Don Vito
Cherish singles chronology
"Miss P."
(2003)
"Do It to It"
(2006)
"Unappreciated"
(2006)
Alternative cover
Digital release cover

"Do It to It" is the lead single from girl group Cherish's album Unappreciated. "Do It to It" features rap/hip hop artist Sean P from YoungBloodZ (not to be confused with Sean Paul, the reggae/dancehall artist). The song peaked at #12 on the Billboard Hot 100 in its 15th week of release. It reached #15 on the Billboard Hot Digital Songs chart and #8 on the Hot 100 Airplay chart. It had strong video play on BET and reached number 2 on 106 & Park. The song played for the limit of 65 days on the countdown and was eventually retired. It was the only video to be retired that year that did not reach number one.

Song information[edit]

A remix of the song (Rap Remix) exists, featuring artists Yung Joc, Jody Breeze, Chingy and Fabo. This version also references some songs by artists, like Yung Joc's "It's Goin' Down" and Fabo from D4L's "Laffy Taffy".

Music video[edit]

The video begins with the girls' father forbidding them to party, have boys over or stay up late while their parents are out of town. After he leaves, Farrah turns to the camera and says: "Y'all know it's on, right?". The girls then begin a dance routine in front of a silver background spliced with a wild party being hosted at their house. The next day, the parents return to find the party mess and a boy wandering around the house, leaving the girls sighing at being caught.

The video was shot in Atlanta, Georgia. It was directed by Benny Boom, who is famous for directing videos for P. Diddy, Nas, Nelly, Kelly Rowland of Destiny's Child, Keyshia Cole, Lil' Kim, LL Cool J, Pussycat Dolls, Mýa, Dom DeLuise, Jack in the Box Mascot and many others. J-Nicks, Jazze Pha, & D-Roc of the Ying Yang Twins made cameo appearances.

MTV censored the word "kryptonite" from its airings of the video, as in the United States, that word is slang for marijuana.

Track listings[edit]

UK CD single

  1. "Do It to It" (main radio version) – 3:44
  2. "He Said, She Said" – 4:09

iTunes EP[1]

  1. "Do It to It" (main radio version) – 3:44
  2. "Do It to It" (instrumental) – 3:43
  3. "Do It to It" (a cappella) – 3:39

iTunes single[2]

  1. "Do It to It" (main radio version) – 3:44
  2. "Do It to It" (edited rap remix) – 4:10

Release history[edit]

Country Date Label Format
United States March 21, 2006 (2006-03-21)
United Kingdom September 4, 2006 (2006-09-04)
Japan September 11, 2006 (2006-09-11)
Australia October 2, 2006 (2006-10-02) EMI Music, Capitol Records Digital single
October 28, 2006 (2006-10-28) Retail single

Charts[edit]

Chart (2006) Peak
position
Australian ARIA Singles Chart 67
Canadian BDS Airplay Chart 77
French Singles Chart 48
German Singles Chart 87
Irish Singles Chart 34
New Zealand RIANZ Singles Chart 3
Swiss Singles Chart 79
UK Singles Chart 30
UK R&B Singles Chart 7
US Billboard Hot 100 12
US Billboard Pop 100 9
US Billboard Hot R&B/Hip-Hop Songs 10
US Billboard Mainstream Top 40 6

References[edit]

External links[edit]