||This article may require cleanup to meet Wikipedia's quality standards. The specific problem is: rename to Deonjang girl and rewrite article. Syntax such as spacing issues. (October 2014)|
|Revised Romanization||Doenjang Girl, Doenjang Woman|
|McCune–Reischauer||Toenjang Girl, Toenjang Woman|
Doenjang girl or Doenjang woman (hangul:된장녀) is a satirical expression used in South Korea "for their propensity to scrimp on essentials so they can over-spend on conspicuous luxuries". These girls and young women are addicted to luxury and vanity. The Hangul spelling is Doenjang Nyeo(된장녀). Doenjang(된장; -醬) is Korean fermented soybean paste. The expression became popular on the internet in South Korea in the early 2000s. Cartoons satirising doenjang girls became famous on the internet from 2005.
The idea behind the phrase is that such a girl will eat a cheap meal (doenjang jjigae is one of the cheapest meals in Korea) in order to buy an expensive latte at Starbucks (Starbucks drinks in South Korea are among the most expensive in the world).
- Max Fisher (August 23, 2012). "Gangnam Style, Dissected: The Subversive Message Within South Korea's Music Video Sensation". The Atlantic. Retrieved September 17, 2012.
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