Dog-whistle politics is political messaging employing coded language that appears to mean one thing to the general population but has an additional, different or more specific resonance for a targeted subgroup. The phrase is only used as a pejorative, because of the inherently deceptive nature of the practice and because the dog-whistle messages are frequently themselves distasteful, for example by empathising with racist or revolutionary attitudes. It is an analogy to a dog whistle, whose high-frequency whistle is heard by dogs, but is inaudible to humans.
The term can be distinguished from "code words" used by hospital staff or other specialist workers, in that dog-whistling is specific to the political realm, and the messaging referred to as the dog-whistle has an understandable meaning for a general audience, rather than being incomprehensible.
Origin and meaning
According to William Safire, the term "dog whistle" in reference to politics may have been derived from its use in the field of opinion polling. Safire quotes Richard Morin, director of polling for The Washington Post, as writing in 1988, "subtle changes in question-wording sometimes produce remarkably different results.... researchers call this the 'Dog Whistle Effect': Respondents hear something in the question that researchers do not," and speculates that campaign workers adapted the phrase from political pollsters.
In her book Voting for Jesus: Christianity and Politics in Australia, academic Amanda Lohrey writes that the goal of the dog-whistle is to appeal to the greatest possible number of electors while alienating the smallest possible number. She uses as an example Australian politicians using broadly-appealing words such as "family" and "values", which have extra resonance for Christians, while avoiding overt Christian moralizing that might be a turn-off for non-Christian voters.
Australian political theorist Robert E. Goodin argues that the problem with dog-whistling is that it undermines democracy, because if voters have different understandings of what they were supporting during a campaign, the fact that they were seeming to support the same thing is "democratically meaningless" and does not give the dog-whistler a policy mandate.
History and usage
The term originated in Australian politics in the mid-1990s, and was frequently applied to the political campaigning of John Howard. Throughout his 11 years as Australian prime minister and particularly in his fourth term, Howard was accused of communicating messages appealing to anxious and perhaps racist white Australian voters using code words such as "un-Australian", "mainstream" and "illegals".
One notable example was the Howard government's messaging on illegal immigration. The Howard government's tough stance on illegal immigration was popular with voters, but the government was accused of using the issue to additionally send veiled messages of support to voters with racist leanings, while maintaining plausible deniability by avoiding overtly racist language. Another example is the publicity of the citizenship test in 2007. It has been argued that the test may appear reasonable at face value, but is really intended to appeal to those opposing immigration from particular geographic regions.
Australian political strategist Lynton Crosby, who had previously managed John Howard's four election campaigns in Australia, worked as a UK Conservative Party advisor during the 2005 British general election, and the term was introduced to British political discussion at this time. In what Goodin calls "the classic case" of dog-whistling, Crosby created a campaign for the UK Conservatives with the slogan "Are you thinking what we're thinking?": a series of posters, billboards, TV commercials and direct mail pieces with messages like "It's not racist to impose limits on immigration" and "how would you feel if a bloke on early release attacked your daughter?" focused on hot-button issues like dirty hospitals, landgrabs by "gypsies" and restraints on police behaviour.
The phrase "states' rights", although literally referring to powers of individual state governments in the United States, was described by David Greenberg in Slate as "code words" for institutionalized segregation and racism. In 1981, former Republican Party strategist Lee Atwater when giving an anonymous interview discussing the GOP's Southern Strategy (see also Lee Atwater on the Southern Strategy) said:
You start out in 1954 by saying, "Nigger, nigger, nigger." By 1968, you can't say "nigger" — that hurts you. Backfires. So you say stuff like forced busing, states' rights and all that stuff. You're getting so abstract now [that] you're talking about cutting taxes, and all these things you're talking about are totally economic things and a byproduct of them is [that] blacks get hurt worse than whites. And subconsciously maybe that is part of it. I'm not saying that. But I'm saying that if it is getting that abstract, and that coded, that we are doing away with the racial problem one way or the other. You follow me — because obviously sitting around saying, "We want to cut this," is much more abstract than even the busing thing, and a hell of a lot more abstract than "Nigger, nigger."
U.S. law professor and author of the book Dog Whistle Politics Ian Haney-Lopez described Ronald Reagan as "blowing a dog whistle" when Reagan told stories about "Cadillac-driving "welfare queens" and "strapping young bucks" buying T-bone steaks with food stamps" while campaigning for the presidency.
Journalist Craig Unger wrote that President George W. Bush and Karl Rove used coded "dog-whistle" language in political campaigning, delivering one message to the overall electorate while at the same time delivering quite a different message to a targeted evangelical Christian political base. William Safire, in Safire's Political Dictionary, offered the example of Bush's criticism during the 2004 presidential campaign of the U.S. Supreme Court's 1857 Dred Scott decision denying the U. S. citizenship of any African American. To most listeners the criticism seemed innocuous, Safire wrote, but "sharp-eared observers" understood the remark to be a pointed reminder that Supreme Court decisions can be reversed, and a signal that, if re-elected, Bush might nominate to the Supreme Court a justice who would overturn Roe v. Wade. This view is echoed in a 2004 Los Angeles Times article by Peter Wallsten.
Economist Paul Krugman in The Conscience of a Liberal (2007) extensively discusses the subtle use of dog-whistle political rhetoric by William F. Buckley, Jr., Irving Kristol and Ronald Reagan in building the rightist "movement conservatism".
During the 2008 Democratic primaries, several writers criticized Hillary Clinton's campaign's reliance on code words and innuendo seemingly designed to frame Barack Obama's race as problematic, saying Obama was characterized by the Clinton campaign and its prominent supporters as anti-white due to his association with Reverend Jeremiah Wright, as only able to get black votes, as anti-patriotic, a drug user, possibly a drug seller, and married to an angry, ungrateful black woman. Obama was himself accused of dog-whistling to African-American voters by using a blend of gestures, style and rhetoric, such as fist-bumps and walking with a "street lope," that carefully affirmed and underscored his black identity.[page needed]
During the United States presidential election, 2012, conservative political commentator Ben Shapiro accused the Obama campaign of anti-Semitic dog whistling after campaign staffer Julianna Smoot stated in an email that Paul Ryan was "'making a pilgrimage' to Las Vegas to 'kiss the ring'" of Republican mega-donor Sheldon Adelson. This was described as "a classic anti-Semitic dog whistle signaling voters that Ryan is in the thrall of the 'Israel Lobby'."
During the United States Senate Republican primary election in Mississippi, 2014, one of the familiar "code words" in many of these pro-Cochran ads is the use of the "food stamps" dog whistle. "Racist Radio Address to Blacks Saying Tea Party Will Steal Your Food Stamps"
After the fallout of the primary election, Ed Martin, chairman of the Missouri Republican Party, wrote an op-ed calling for the censure of Henry Barbour for his role in the funding  of race-based ads, as well as the censure of "any Republicans who were involved in the racist ads."  He also called to censure Barbour at an RNC summer meeting in Chicago. Henry Barbour is the nephew of former Mississippi Governor Haley Barbour. According to this F.E.C. filing the Cochran-affiliated super PAC "All Citizens for Mississippi" that played the Race card during the primarywas funded by another super PAC, "Mississippi Conservatives", which is affiliated with Former Governor Haley Barbour.
- Code word (figure of speech)
- Framing (social sciences)
- Loaded language
- Political correctness
- Safire, William (2008). Safire's political dictionary. New York: Oxford Univ. Press. p. 190. ISBN 0-19-534334-4.
- Lohrey, Amanda (2006). Voting for Jesus: Christianity and politics in Australia. Melbourne, Vic.: Black Inc. pp. 48–58. ISBN 1-86395-230-6.
- Goodin, Robert E. (2008). Innovating democracy: democratic theory and practice after the deliberative turn (Repr. ed.). Oxford: Oxford University Press. pp. 224–228. ISBN 0-19-954794-7.
- Grant Barrett, The official dictionary of unofficial English, McGraw-Hill Professional, 2006, p. 90
- Soutphommasane, Tim (2009). Reclaiming patriotism: nation-building for Australian progressives. Melbourne: Cambridge University Press. pp. 19–20. ISBN 0-521-13472-2.
- Gelber, Katharine. Speech matters: getting free speech right (1st ed.). St Lucia, Qld.: University of Queensland Press. pp. end–notes. ISBN 0-7022-3873-2.
- Garran, Robert (2004). True believer: John Howard, George Bush and the American alliance. Allen & Unwin. p. 18. ISBN 978-1-74114-418-5.
- Josh Fear, Under the Radar: Dog-whistle politics in Australia, The Australia Institute, September 2007
- Editorial (December 13, 2006). "No question about a citizenship test". The Sydney Morning Herald. Retrieved July 17, 2014.
- Safire, William (2008). Safire's political dictionary (Rev. ed.). New York: Oxford Univ. Press. p. 190. ISBN 0-19-534334-4.
- Goodin, Robert E. (2008). Innovating democracy: democratic theory and practice after the deliberative turn (Repr. ed.). Oxford: Oxford University Press. p. 226. ISBN 0-19-954794-7.
- Lees-Marshment, Jennifer (2009). Political marketing: principles and applications. London: Routledge. p. 169. ISBN 0-415-43128-X.
- McCallister, J.F.O. (3 April 2005). "Whistling In the Dark?". Time. Retrieved 9 September 2012.
- Seawright, David (2007). The British Conservative Party and one nation politics. London: Continuum. p. 134. ISBN 0-8264-8974-5.
- Greenberg, David (Nov 20, 2007). "Dog-Whistling Dixie. When Reagan said "states' rights," he was talking about race". Slate. Retrieved May 21, 2012.
- Lamis, Alexander P. et al. (1990) The Two Party South. Oxford University Press.
- Herbert, Bob (October 6, 2005) "Impossible, Ridiculous, Repugnant." The New York Times. Retrieved May 21, 2012.
- López, Ian Haney (January 13, 2014). Dog Whistle Politics: How Coded Racial Appeals Have Reinvented Racism and Wrecked the Middle Class. Oxford University Press. ISBN 9780199964277. Retrieved Aug 8, 2014.
- Unger, Craig (2007). "11. Dog Whistle Politics". The fall of the house of Bush: the untold story of how a band of true believers seized the executive branch, started the Iraq War, and still imperils America's future. Simon and Schuster. pp. 172–173. ISBN 978-0-7432-8075-4.
- Wallsten, Peter (October 13, 2004). "Abortion Foes Call Bush's Dred Scott Reference Perfectly Clear". Los Angeles Times. Retrieved November 19, 2013.
- Logan, Enid Lynette. "At this defining moment": Barack Obama's presidential candidacy and the new politics of race. New York: New York University Press. p. 62. ISBN 0-8147-5298-5.
- Ian Haney-Lopez (2014). Dog Whistle Politics: How Coded Racial Appeals Have Wrecked the Middle Class. Oxford University Press. ISBN 978-0-19-996427-7.
- Dolan, Eric W. (September 4, 2012). "CNN's Soledad O'Brien confronts Tea Party Express spokeswoman over 'very odd comment'". The Raw Story. Retrieved September 7, 2012.
- Ben Shapiro (August 14, 2012). "Obama Campaign: Ryan 'Kisses the Ring' of Jewish Megadonor Adelson]". Breitbart. Retrieved July 17, 2014.
- Jonathan S. Tobin (August 15, 2012) "Whose Anti-Semitic Dog Whistling Now?" Commentary. Retrieved 14 December 2013
- Martosko, David (2014-07-27). "'The worst race-baiting ads I've ever seen': Radio ads in Mississippi senate race accused tea party candidate of Ku Klux Klan links and drove black Democrats to vote against him in a REPUBLICAN primary". UK Daily Mail. Retrieved 2014-08-18.
- Fund, John (2014-07-25). "The Flier That Got Thad Cochran Elected?". National Review. Retrieved 2014-08-18.
- Johnson, Eliana (2014-07-18). "The Barbour Machine’s Mississippi Ad War". National Review. Retrieved 2014-08-22.
- "Why I’m Moving To Censure Henry Barbour In The RNC Over Race-Baiting Ads". Daily Caller. 8 August 2014. Retrieved 22 August 2014.
- "Cochran backer stands by racially tinged Mississippi ads". The Hill. 8 August 2014. Retrieved 22 August 2014.
- "REPORT OF RECEIPTS AND DISBURSEMENTS". Federal Election Commission. July 15, 2014.
- Erickson, Erick (July 15, 2014). "CONFIRMED: Senate Republican Leaders Paid for Attacks Against Conservatives". RedState.com. Retrieved August 29, 2014.
- "Ted Cruz: We Need An Investigation Into the Mississippi Race". The Mark Levin Show. 7 July 2014. Retrieved 29 August 2014.
- "Just a Comma" by Ian Welsh at The Agonist, September 25, 2006
- "'Just a Comma' Becomes Part of Iraq Debate" by Peter Baker, The Washington Post, Thursday, October 5, 2006, page A19
- Etymology from the Double-Tongued Dictionary