The album consists of 15 tracks, seven which feature artists (with one artist being uncredited) and "Hello, Good Morning" recorded by both Skepta and Diddy-Dirty Money. For the song "Big", Skepta collaborated with fellow English rapper Chipmunk. Skepta told The Sun: "Chipmunk and me were out in the West End clubbing together. I'd made 'Big' for my album with the producer S-X. I played it to Chipmunk on the way home that night when we driving back from the club together and he loved it so much that he came to my studio the next day to put in his verse down on it.". The album is presumably named after a song on Skepta's first album "Greatest Hits", which is called "Doin' It Again". Currently the album has released four singles; three which have charted in the Top 40 and one just in the Top 100 of the UK Singles Chart.
Reviews for Doin' It Again have been mixed. The Observer said "This third album is clearly a bid for international recognition, but the transition feels uncomfortable at times".The Guardian was more positive saying that Skepta had "a distinctive, authentic voice and a sharp sense of humour". However, NME were far more negative saying "this is the sound of grime destroying itself"
The track "All Over The House", which had been released in a previous version on a previous album, also caused controversy when Skepta's video was released, which contained pornographic scenes of a pair of pornstars.
"Bad Boy" is the first single from the album; it was released on 15 March 2010 and entered at number 34 on Wednesday 17 March 2010. Then 4 days after on 21 March 2010 climbed 8 places from the mid-week chart to number 26. In the same week, it reached number 8 on the UK R&B Chart and a number 1 on the UK Indie Chart.
"Rescue Me" is the second single from the album it was released on 27 June 2010, it entered the UK Singles Chart at number 14 - which is Skepta's highest chart position currently. The next week it slipped down to number 19. The song features Greg Timberlake who is uncredited.