Dollarama

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Dollarama Inc.
Type Public
TSXDOL
Industry Retail
Founded 1992
Headquarters Montreal, Quebec, Canada
Products Cleaning supplies, Toys, Candy, Grocery, Gifts, Healthcare products, Kitchenware, Stationery, Party Supplies, Hardware.
Revenue increase $1.420 billion CAD (2009)[1]
Net income increase $116.8 million CAD (2009)[1]
Website www.dollarama.com
A standalone Dollarama store in Toronto's Parkdale neighbourhood.

Dollarama is a chain of over 690 dollar stores across Canada. The company is headquartered in Montreal and, since 2009, is Canada's largest retailer of items for two dollars or less. [2] The first Dollarama store was created at the shopping centre "Les promenades du St-Laurent" in Matane. Dollarama now has stores in every province of Canada, with Ontario having the most stores.[3]

Virtually all the Dollarama stores are located where there once were BiWay stores, a no-longer-existent chain of Canadian discount retail operations intended to compete with retailers such as Zellers, Kmart and Wal-Mart, which closed after a series of dubious financial transactions involving a new owner of the parent operation. [4]


The majority of items are $1.00[5] although in early 2009 Dollarama also introduced items priced at $1.25, $1.50 and $2.00. Notable exceptions to this policy include chocolate bars and chewing gum, which are sold for $0.69. All Dollarama stores now accept Interac debit payments.

The $1.25, $1.50, and $2.00 price level increase allowed the store to acquire products from a greater variety of sources, including closeout sales.[6]

Dollarama has pioneered by sourcing customized products from manufactures, evidenced by the numerous in-store items which have Dollarama's name printed on the product labels. In mid-2009 they joined other retail chains in rolling out their own store brand, "D". Unlike most dollar/discount stores, it sources products directly from manufacturers, rather than local distributors.

Lawrence Rossy was the head of the parent company of Dollarama, S. Rossy Inc. which used to operate a Rossy discount department store chain. He founded the privately held chain in 1992 and created a profitable business that became very successful.[5] In November 2004, 80 percent of the chain was sold for $850 million US, to a private equity fund, Bain Capital, of Boston, Massachusetts.[5]

Dollarama mainly sells soft drink products from Coca-Cola Ltd. & Cott Beverages. Some Dollarama stores have more than 20,000 square feet of space,[citation needed] particularly in Montreal's Pierrefonds-Roxboro borough on Des Sources Blvd. & Harwood Blvd. in Vaudreuil-Dorion.

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