This section requires expansion with: information on the beginning and early history of the company. (July 2013)
The brand was among the products that were liquidated by Hostess due to its announced plans to go out of business on November 16, 2012. Apollo Global Management, who was the winning bidder for Hostess Brands' Twinkies in January 2013, also acquired the rights to the Dolly Madison snack cake brands, as well as the official corporate name to Dolly Madison and Hostess Brands, with plans to resume production of the aforementioned snack cake brands, which began in early May 2013, so that they could be back on store shelves by July 2013.
Original Dolly Madison logo, used from 1969-mid 1980's.
Original Dolly Madison outlet bakery store logo, used from mid 1980's through November 2012
During the period when the packages featured Peanuts characters, the advertising agency for Dolly Madison products was Dancer Fitzgerald Sample's San Francisco branch—primarily due to its proximity to Schulz.