Don't Drop That Thun Thun
|"Don't Drop That Thun Thun"|
|Single by The Finatticz|
"Don't Drop That Thun Thun!" is a hip-hop song by The Finatticz. First released in April 2012 as the group's debut single, the song was a minor success locally. "Don't Drop That Thun Thun" experienced a burst in mainstream popularity in July 2013, after its use in a viral video uploaded to Vine which featured a group of women twerking to the song. As a result of the meme which developed around the song on Vine, sales of the "Don't Drop That Thun Thun" single dramatically increased; the song would peak at #10 on Billboard's Hot R&B/Hip-Hop Songs chart, and reach #35 on the Billboard Hot 100.
"Don't Drop That Thun Thun" is a hip-hop song of a style known as ratchet; LA Weekly noted its minimalistic sound and nursery rhyme-like lyrics, describing it as "little more than a rubbery bass line, electronic cymbal crashes and a vocal hook, 'Don't drop that thun thun thun,' repeated ad infinitum."  The titular "thun thun" mentioned in the song is a slang term for the drug MDMA, popularly known as ecstasy.
Release and history
"Don't Drop That Thun Thun" was first released in April 2012 as the debut single of The Finatticz, a Los Angeles-based hip hop group. Produced by Payso B, the song was first recorded three years prior, with group member James "Killa" Dunn claiming they had recorded it in just fifteen minutes. "Don't Drop That Thun Thun" would premiere later the same day at a house party hosted by a friend of one of the group's members. Later on, Payso would bring the song to the attention of fellow producer Ray J, who in turn, presented it to Alan Grunblatt, president of eOne Music. eOne would ultimately sign The Finatticz to Ray J's imprint Knockout Entertainment to release "Don't Drop That Thun Thun", with an option of releasing an album in the future. The song proved to be a hit locally, and received heavy airplay on L.A.-based radio stations such as Power 106—whose on-air personality DJ Carisma was an early supporter of the track.
On July 9, 2013, a video was posted on the Twitter-owned video sharing service Vine entitled "Twerk Team", which featured a group of five women provocatively twerking to "Don't Drop That Thun Thun". The clip was shared by users over 100,000 times, and users created their own responses and parodies featuring the song, collected under the hashtags "#dontdropthat" and "#thunthun". The viral popularity of the Vine clips led to an unexpected increase in sales for the song; prior to the posting of the "Twerk Team" clip, only 4,000 copies of the song had been sold; in the following weeks, sales went up to 34,000, then to over 72,000. By late-July, "Don't Drop That Thun Thun" had reached #5 on Billboard's R&B/Hip-Hop Digital Songs chart, and it eventually peaked at #35 on Billboard's Hot 100 chart. The unexpected growth in popularity for "Don't Drop That Thun Thun" was compared to a similar surge experienced by J. Dash's "Wop" just a few months prior, which was also the result of a viral video involving twerking—as performed by pop singer Miley Cyrus.
|US Billboard Hot 100||35|
|US Hot R&B/Hip-Hop Songs (Billboard)||10|
- "The Finatticz's mysterious hit "Don't Drop That Thun Thun!"". Chicago Reader. Retrieved 14 April 2014.
- "South Central's The Finatticz Drop That Thun Thun". LA Weekly. Retrieved 13 April 2014.
- "A Sentinel Exclusive with hot rap group FinaTTicZ". Los Angeles Sentinel. Retrieved 14 April 2014.
- "Vine Twerk Mashups Bump Sales For FiNATTiCZ' 'Don't Drop That Thun Thun'". Billboard.com. Retrieved 13 April 2014.
- "'Wop' Life: How a Miley Cyrus Twerk Video Started Rap's 'Harlem Shake' Moment". Spin. Retrieved 13 April 2014.
- "How Twerking on Vine Sent Years-Old Rap Songs Up The iTunes Charts". Animal New York. Retrieved 13 April 2014.
- "Illegal name entered Finatticz/Finatticz/chart?f=379 Finatticz Album & Song Chart History" Billboard Hot 100 for Finatticz.
- "Illegal name entered Finatticz/Finatticz/chart?f=367 Finatticz Album & Song Chart History" Billboard Hot R&B/Hip-Hop Songs for Finatticz.