The music video is in the style of a black and white public service announcement. It starts off with the title 'A film by Neighborhood Watch (The End is Near)' then it switches to a white man named Don, and it states that 'Don likes to fish' and 'Don is a racist'. Throughout the video, it shows Don living a day in his life showing hatred, disdain, and distrust of non-whites. A figure in black, thought to be the figure on the 'This is a Neighborhood Watch Community' sign, is seen stalking Don in the background during the scenes in the parking lot, water fountain and Mexican restaurant scenes. After shooing some dark-skinned kids off of his boat, he furiously marches across the street and is hit by a car, dropping his prized fishing trophy. As an Asian man sees him and calls 911. It can also be argued that the Asian man hangs up when he realizes it is Don, as there are no subtitles of the Asian man talking to the 911 services, white lettering states 'Look both ways before crossing the street', 'And don't be a racist', and 'or else'.